Namaste to all!!!!!!!!!!!!!

Presentation On :

Prepared by : Jackson Wambua

It is produced by The Coca-Cola Company (United States). The Coca-Cola Company offers nearly 400 brands in over 200 countries or territories, which shows its recognization. The Coca-Cola Company (TCCC) only produces concentrate syrup which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise.

COMPANY PROFILEORIGIN : •Company Profile origin The first Coca-Cola recipe was invented in Covington, Georgia, by JOHN STITH PEMBERTON, originally as a coca wine called “Pemberton's French Wine Coca’ in 1885. •It incorporated in 1892 as Coca-Cola Company (the current corporation). •The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day.

John Stith Pemberton

Born July 8, 1831

Died August 16, 1888 (aged 57)Atlanta, Georgia

Resting place Linwood Cemetery in Columbus, Georgia

Nationality United States

Occupation Chemist

Known for Coca-Cola

Spouse Ann Eliza Clifford Lewis

Children Charles Ney Pemberton

Parents James Clifford Pemberton, Martha L. Gant

Asa Griggs CandlerBorn December 30, 1851

Villa Rica, Georgia

Died March 12, 1929 (aged 77)

Cause of death Stroke

Nationality American

Known for Coca-Cola

He started his business career as a drugstore owner and manufacturer of patent medicines. In 1887 he bought the formula for Coca-Cola from its inventor John Pemberton and several other share-holders for $2,300. The success of Coca-Cola was largely due to Candler's aggressive marketing of the product

Interbrand’s Global Brand Scorecard for 2003 ranked Coca-Cola the #1 Brand in the World and estimated its brand value at $70.45 billion Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.

COMPANY PROFILE Achievements

COMPANY PROFILE :

Mission, Vision & Values

To Refresh the World...in boy, mind, an spirit. To Create Vale and Make a Difference...everywhere we engage. People: Being a great place to work where people are inspired to be the best they can be.Leadership: “The courage to shape a better future”.Passion: “Committed in heart and mind” Integrity: “Be real

MARKETING STRATEGY

Going Global: We plan to planed to take up global marketing strategy through standardization and integration of the many services to ensure uniform growth for the company “Coke” throughout the world. From now onwards Global marketing sAtrategies will be incorporated not in a specific area or country but other country also which was neglected till now, which will get 100% recognition to the company “COKE”. Places already company’s supplying

Targeting young minds:

Coke’s commercials basically based on young generations, So, the young generation is the target market of Coke because they want to represent Coke with the youth and energy butthey also consider about the old people they take then as a co-target market. I'm Extremely Selfish Protective Possessive With my

Change Of Bottle Designs: As we are targeting young minds of India we have also changing the design of the bottle to attract the young minds of India. As bottles of coke company have always been simple we are going to launch designer bottles with few new old attractive taste.

Cocateria: we are going to open world wide cafeteria like cocateria.Where we are going to have all the varieties of drinks only of coco cola company including refreshments

Fun Island : we are going to provide a real fun time in a private island of coke company. this island is mainly meant for college couples on a special occasion. We are going to have fun things like -coke fountain -coke Halloween parties -coke games -coca competitions

Coca Cabs: we are providing private cabs for tourists for their personal use with limited free coke drinks in the cab for the customers

Coke Hookah: we are planning to introduce a coke flavor hookah. This flavored hookah combines the taste of generations which are not harmful and are suitable for girls, ladies, old people etc…

Coke Pumps: we are going to install coca pumps all over the world .this will reduce the cost price of the soft drink compared to the bottled price and will create more demand in the market

MARKET ANALYSIS SWOT ANALYSIS :

Swot analysis: Strengths weakness

•World largest brand•Largest scale operations•Robust revenue growth three segment

•Negative publicity•Sluggish performance in north America•Decline in cash from operation

Opportunities threats•Acquisition intensenes competition•Growing bottle water market•Has sufficient capital to expand

•Intense competition•Dependence of bottling partners•Sluggish growth carbonated beverages

COMPETITORS : COMPETITORS Pepsi is often second to Coke in terms of sales , but outsells in some localities. In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. However, The Coca-Cola Company purchased Thums Up in 1993. As of 2004, Coca-Cola held a 60.9% market-share in India.The biggest competitor of coke is Pepsi

4 MUCH MORE “GOOGLE”

Namaste to all!!!!