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Coca-Cola Sydne Collier Amanda Haines Jacob Johnson Eric Launer Katie Shaw Zachary Slagle Mark Weyandt

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Introduction Brief History of Coca-Cola Company Business Operation Industry Analysis Company Capability Environmental Analysis Competitors Performance Indicators

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History John Pemberton, created the syrup in 1886 Asa Candler took control of the Company in 1891 after the death of Pemberton 1916, the unique contour bottle was introduced. 125 years later, Coca-Cola Company has marketed over 400 brands and over 2600 different products in over 200 countries worldwide.

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Organizational Life Cycle Phase 1 Initiation Phase 2 Formalization Phase 3 Expansion Phase 4 Coordination Phase 5 - Participation

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1886-1905 Birth of Coca-Cola Shareholders Growth

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1905-1923 Formulation Introduced Bottle New Places Stock Prices

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1923-1980 Robert Woodruff WWII Great Depression

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1980-Current Diet Coke Sports 120 countries 1 billion servings per day

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Coca-Cola Organizational Chart

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Industry Analysis Ease of Entry Growth within Industry Intensity of Competition

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Industry Analysis (Cont.) Substitute Products Bargaining Power Technology Innovation

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Managerial Factors Social responsibility Veterans Day celebration Organizational structure: decentralized Ability to attract and retain people Meeting competition

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Competitive Factors Customer loyalty and satisfaction Market share Investment in research and development Supplier strength

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Financial Factors Access to capital Profitability Financial stability

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Technical Factors Level of technology used Production effectiveness Invest $30 billion in new equipment Newness of equipment and technology $100 contract with Dell Strength of patents

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Environmental Scan Economic Factors Recession Political Factors Childhood Obesity and New York Social Factors 25 and under

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Environmental Scan Technological Factors PlantBottle Competitive Factors Pepsi Geographical Factors 200+ countries

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Coca Colas Competitors Top selling soft drink company in the world Main competitors PepsiCo Company(Pepsi) The Dr. Pepper Snapple Group(Dr. Pepper)

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Financial Comparisons Total Revenue Net IncomeTotal Employees Coke47.6 Billion8.8 Billion146,200 Pepsi65.70 Billion5.92 Billion297,000 Dr. Pepper5.97 Billion625 Million19,000

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What they Compete On Regular Cola Coke Leader Diet Cola Diet Coke Leader Lemon Lime Sprite Non caffeinated leader, Mountain Dew caffeinated Leader Orange Flavored Fanta Leader Root Beer - A&W Leader

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Future Success Coke is obviously the most successful soft drink out there Less people drink Soda Have to be innovative to continue to be leader

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Market Share Industry Leaders Coca Cola: 43% Pepsi Co: 31 % Cadbury Scweeps: 18 % Other: 8%

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Sales Growth Increasing trend in revenue 2011 fiscal year first quarter Increase in net income by 18% Annual divided yield High compared to other companies

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SWOT Analysis StrengthsWeaknesses Leading brands Customer loyalty/relationships Management Production Quality Bottling process Weak Brands Odwalla Poor access to distribution Management Low customer retention

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SWOT Analysis OpportunitiesThreats Changing customer tastes Technological advances Change in population age New distribution channels Closing of geographic markets Technological advances Tax increases Change in population age New distribution channels

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Competitive Strength Assessment Key Success Factors Quality/product performance Reputation/image Customer service capability Technological skills Manufacturing capability Marketing distribution Financial strength Relative cost position

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Strategic Issues Employees offering to sell trade secrets International problems related to unions Trouble with distributers Inflated earnings Racial discrimination Contamination scares

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Improving the Company Corporate Giving Water stewardship Healthy and active lifestyles Community recycling Education