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Coca-Cola Zero Belfast Bikes www.belfastbikes.co.uk

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Page 1: Coca-Cola Zero Belfast Bikes

Coca-Cola Zero Belfast Bikes

www.belfastbikes.co.uk

Page 2: Coca-Cola Zero Belfast Bikes

BelfastBike Share Scheme

October 2009 - Notice of Motion

July 2011 - Outline Business Case

OBC concluded that a public bike share scheme

could be viable for Belfast

Identified as a potential partnership project in the Council’s Investment Programme 2012-2015.

Background

Page 3: Coca-Cola Zero Belfast Bikes

BelfastBike Share Scheme

May 2013 - Expressions of interest 4th November 2013 - 16th December 2013 - tender

advertisement The procurement in two Lots: -Lot 1 Design, Supply, Maintain and Operate - Lot 2 Sponsorship

November 2013 – Bidders Event February 2014 - Assessment completed NSL awarded Lot 1 Coca-Cola HBC NI awarded LOT 2 sponsorship

Procurement

Page 4: Coca-Cola Zero Belfast Bikes

Planning Stage

Phase 1 – 30 stations &

300 bikes in the city centre Accessible station

network 300m – 400m apart

Stakeholder and community consultation

Long list of station locations

Agree capacity for each station

Page 5: Coca-Cola Zero Belfast Bikes

BelfastBike Share Scheme

Site location assessment

Site

Ownership Lease or Street Works License

Current use How is the location used at present? Footpath, car park etc.? legislation needs to be changed? Permissions?

Existing surface Existing surface – tarmac, paving, green etc?

Operating Space Sufficient space for manoeuvre? Enough space for service vehicle?

Security considerations Is the area safe/ Surveillance? Is there footfall at night? Danger of vandalism?

Development proposals Environmental improvements planned in the area? Any development schemes that could have an impact?

Station accessibility Is the area easily to be accessed? Busy roads? Pedestrian area? Barrier free? Is the area to be accessed by service vehicle? Can the car park? Pedestrian accessibility – 2m undisturbed pavement space

Heritage Issues Inside conservation area? Listed buildings?

Locational context built surrounding? Shop frontages?

Utilities implications Electricity Services, telecommunication, water

Page 6: Coca-Cola Zero Belfast Bikes

Option Appraisal – City Hall

Page 7: Coca-Cola Zero Belfast Bikes

Option Appraisal – Victoria Square

Page 8: Coca-Cola Zero Belfast Bikes

Option Appraisal – Donegall Quay

Page 9: Coca-Cola Zero Belfast Bikes

October-December

• Completion of Scheme Design

• System Installation/Development

• Manufacture and Delivery of Bicycles

December-March

• On Street Construction and Civil Works

• Installation and putting into service of docking station

January-April

• Commissioning of bikes and docking stations

• Commissioning of system

• Service Testing

• End of Mobilisation phase

SPRING

2015

•GO LIVE!

Delivery Programme

Page 10: Coca-Cola Zero Belfast Bikes

On site works

Page 11: Coca-Cola Zero Belfast Bikes

Corporation Square 14 docking points

Page 12: Coca-Cola Zero Belfast Bikes

BelfastBike Share Scheme

Linenhall Street - 16 docking points

Page 13: Coca-Cola Zero Belfast Bikes

Demand Stimulation

Pre registration was opened on the 11th March

Page 14: Coca-Cola Zero Belfast Bikes

Pre registration opened on the 11th March

Page 15: Coca-Cola Zero Belfast Bikes

BelfastBike Share Scheme

Demand Stimulation Promotion days at Easter Fair / Belfast

Metropolitan College / Ulster University Campus Presentations to Businesses Media Preview Day & Press releases Sustran – National Standards cycle training Social media alerts Launch preview

Page 16: Coca-Cola Zero Belfast Bikes

BelfastBike Share Scheme

Register for the Scheme - Annual or Casual subscription (online, via telephone or app or at the terminal) Release the bike from docking station by using your customer card, pin, telephone or via the app Cycle - first 30mins of each trip is free Return the bike to any of the docking stations once finished

How it works?

Annual subscription fee - £20 Casual subscription fee (3 day subscription) - £5 Usage Charge for subscribers

First 30mins of each trip is free

After 30 minutes 50p for each half

hour up to 4 hours

After 4 hours £2 per half hour

Page 17: Coca-Cola Zero Belfast Bikes

BelfastBike Share Scheme

Residents: to travel to work, go shopping, go somewhere different for lunch or visit friends Tourists: register for short term use and visit attractions around the city Students: as a cheap and easy way to travel Commuters: intermodal use to and from the bus stop, car park or train station Businesses – staff travel

Users

Page 18: Coca-Cola Zero Belfast Bikes

BelfastBike Share Scheme

Over 2666 registered users 440 rentals on Launch day 515 rentals 2nd day

First statistics

Page 19: Coca-Cola Zero Belfast Bikes

BelfastBike Share Scheme

Lessons

Scheme coverage – Core Network /Phased approach Consultation on site locations and with broader

stakeholders Agreement on branding and detailed design of

infrastructure was time consuming Pressures on bike share suppliers and sub contracting

arrangements Communication Plan essential – Before and after

launch Need for sustained resources to continue development

Page 20: Coca-Cola Zero Belfast Bikes

Coca Cola Zero Belfast Bikes www.belfastbikes.co.uk