CocaCoca--Cola Hellenic Cola Hellenic Warsaw Field trip Warsaw Field trip

A values driven organisation

DimitrisDimitrisDimitrisDimitris LoisLoisLoisLois

Chief Executive Officer

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DisclaimerDisclaimer

The information contained herein includes forward-looking statements which arebased on current expectations and assumptions about future events. You shouldnot place undue reliance on these forward looking statements. These forward-looking statements are subject to risks, uncertainties and assumptions aboutCoca-Cola Hellenic including, among other things, macroeconomic conditions andtheir effect on consumer confidence and disposable income, the effect ofacquisitions to our business and financial condition, our relationship with The

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acquisitions to our business and financial condition, our relationship with TheCoca-Cola Company, currency fluctuations, pricing of raw materials, the impact offuture taxation and estimates of capital expenditure. These and other risks aredescribed in Coca-Cola Hellenic’s Annual Report on Form 20-F filed with the USSecurities and Exchange Commission. As a result, our actual results could differmaterially from those anticipated in the forward looking statements. No oneundertakes to publicly update or revise any forward-looking statement unlessrequired by law. Unless otherwise specified, all financial information presentedherein is based on Coca-Cola Hellenic’s IFRS financial statements.

Honor Honor Honor Honor Honor Honor Honor Honor andandandandandandandandandandandandandandandand

ResponsibilityResponsibilityResponsibilityResponsibilityResponsibilityResponsibilityResponsibilityResponsibility

These Are My Focus AreasThese Are My Focus Areas

Provide clarity in our choices

Live our Values

Work together to be strongerWork together to be stronger

Raise the bar

Inspire – Empower – Trust

Committed to deliver on all of them!

CocaCoca--Cola Hellenic’s Play to Win Cola Hellenic’s Play to Win 2020 Strategic Framework2020 Strategic Framework

� The current crisis is a Values and Leadership Crisis

� Our Values create a competitive advantage and drive sustainable performance for our business

Crisis… what Crisis?Crisis… what Crisis?

CocaCoca--Cola Hellenic ValuesCola Hellenic Values

authenticity excellence

We have deeply-held

values, act with integrity

and do what is right not just

easy

We strive to amaze with

passion and speed

learning

winning

with

customers

We listen and have a natural

curiosity to learn

caring for

our people

We believe in our people,

invest in them and we

empower them

performing

as one

We believe in the power

of working together,

contributing in every

interaction

Our customers are at the

heart of everything we do

Working Together With TCCCWorking Together With TCCC

Values driven

Performance focused

Transparent and trusted

Clear CommunicationClear Communication

Collaborate on talent management

Our Definition Of TalentOur Definition Of Talent

It is about building It is about building thethethethethethethethe next generation of Leaders!next generation of Leaders!

It’s a combination of:It’s a combination of:

The 4C’s: Our Competitive The 4C’s: Our Competitive AdvantageAdvantage

• Brand Brand Brand Brand Priorities Priorities Priorities Priorities (Purpose (Purpose (Purpose (Purpose driven Brands)driven Brands)driven Brands)driven Brands)

• OBPPCOBPPCOBPPCOBPPC

• Joint Value Joint Value Joint Value Joint Value CreationCreationCreationCreation

• Customer Customer Customer Customer Care CentersCare CentersCare CentersCare Centers

• Consumer Consumer Consumer Consumer Based Based Based Based MarketingMarketingMarketingMarketing

• Social EquitySocial EquitySocial EquitySocial Equity

• Infrastructure Infrastructure Infrastructure Infrastructure optimizationoptimizationoptimizationoptimization

• Cost Cost Cost Cost OwnershipOwnershipOwnershipOwnership

Cost LeadershipCost LeadershipCost LeadershipCost LeadershipCommunity TrustCommunity TrustCommunity TrustCommunity TrustConsumer Consumer Consumer Consumer RelevanceRelevanceRelevanceRelevance

CustomerCustomerCustomerCustomerPreferencePreferencePreferencePreference

• OBPPCOBPPCOBPPCOBPPC

• Single ServesSingle ServesSingle ServesSingle Serves

• InnovationInnovationInnovationInnovation

Care CentersCare CentersCare CentersCare Centers

• Marketplace Marketplace Marketplace Marketplace Execution Execution Execution Execution (RED, (RED, (RED, (RED, Hellenic Hellenic Hellenic Hellenic Goodmorning Goodmorning Goodmorning Goodmorning Meeting)Meeting)Meeting)Meeting)

• Social EquitySocial EquitySocial EquitySocial Equity

• Community Community Community Community ContributionContributionContributionContribution

• CSR CSR CSR CSR LeadershipLeadershipLeadershipLeadership

• Market the Market the Market the Market the CategoryCategoryCategoryCategory

• SAP Wave II SAP Wave II SAP Wave II SAP Wave II exploitationexploitationexploitationexploitation

• Shared Shared Shared Shared ServicesServicesServicesServices

• Management Management Management Management of Working of Working of Working of Working CapitalCapitalCapitalCapital

The importance of our The importance of our Polish businessPolish business

• A very important contributor to the Group

• A market where the Coke system has leadership in NARTD and sparkling beverages

• Low per capita consumption in sparkling beverages

• GDP and consumer spend gradually improving

• Significant growth opportunities through a rapidly expanding • Significant growth opportunities through a rapidly expanding Organized Trade

• Excellence in everything we do – Proud host of UEFA EURO 2012

Picture of success for the field Picture of success for the field trip trip

• See and feel the passion, energy and Play to Win attitude

of our local team

• Experience our marketplace execution excellence

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• Understand our potential in Poland and our strategic

imperatives to capture this potential

• Provide your input and thoughts

• Have a good time and enjoy your time with us!

CocaCoca--Cola Hellenic Cola Hellenic Warsaw Field Trip Warsaw Field Trip

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Nikos Nikos Nikos Nikos KoumettisKoumettisKoumettisKoumettisPresident of the Central and

Southern Europe Business Unit

Our 2020 Our 2020 SystemSystem Vision Is ClearVision Is Clear

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Our Winning CultureOur Winning Culture

Our ValuesOur ValuesOur ValuesOur Values

On The MarketOn The MarketOn The MarketOn The MarketOn The MarketOn The MarketOn The MarketOn The Market

SmartSmartSmartSmart

Like OwnersLike OwnersLike OwnersLike Owners

The BrandThe BrandThe BrandThe Brand

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Working Together With CCHWorking Together With CCH

Values driven

Performance focused

Transparent and trusted

Clear communicationClear communication

Collaborate on talent management

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We are Growing the We are Growing the World’s Greatest BrandsWorld’s Greatest Brands

Company-Owned

and More to Come!17

We are Growing Around the WorldWe are Growing Around the World

North America

22% of Total Company Unit Cases

23% of Total Company

Operating Income

Europe

15% of Total Company Unit Cases

30% of Total Company

Operating Income

Eurasia & Africa

+1% FY 2011 Volume Growth1

+2% FY 2011 Volume Growth

Latin America

29% of Total Company Unit Cases

28% of Total Company

Operating Income

Eurasia & Africa

16% of Total Company Unit Cases

11% of Total Company

Operating Income

Pacific

18% of Total Company Unit Cases

21% of Total Company

Operating Income

1 Excluding new cross-licensed brands (primarily Dr Pepper brands)

+6% FY 2011 Volume Growth

+6% FY 2011 Volume Growth

+5% FY 2011 Volume Growth

Note: Total Company Operating Income on this page totals >100%, as it does not reflect Corporate expense.

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Advancing Our Momentum in Europe Advancing Our Momentum in Europe

PolandPolandPolandPoland4% of Group Unit Cases

110 Per Capita

EuropeEuropeEuropeEurope• 15%15%15%15% of Total Company Unit Cases• 30%30%30%30% of Total Company Operating Income• +2%+2%+2%+2% FY Volume Growth

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RomaniaRomaniaRomaniaRomania4% of Group Unit Cases

183 Per Capita

ItalyItalyItalyItaly9% of Group Unit Cases

137 Per Capita

2011 FY Results

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With Scale, Speed and SimplicityWith Scale, Speed and Simplicity

Central & Southern Europe Business Unit

A diverse business environment

• 23 countries (50% of EU)

• 2,000 km² of surface (37% of EU)

• 215 million people (42% of EU)• 215 million people (42% of EU)

• 35 nationalities

• 15 official languages

• 4 religions

• 16 currencies

• 2011: 1,4 billion UC (34% of EUG)

• 14% NARTD volume share*

• 48% SSDs volume share*

Source : Global Industry Estimates Database Full Year 2011 20

Still, great potential aheadStill, great potential ahead

Water**Water**Water**Water**Water**Water**Water**Water**

Core Sparkling Core Sparkling Core Sparkling Core Sparkling beveragesbeveragesbeveragesbeveragesCore Sparkling Core Sparkling Core Sparkling Core Sparkling beveragesbeveragesbeveragesbeverages

Source: Source: Global Industry Estimates Database* NARTD excludes milk, flavoured milk and soy milk** Water includes sparkling and still

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RTD TeaRTD TeaRTD TeaRTD TeaRTD TeaRTD TeaRTD TeaRTD Tea Juice & Juice & Juice & Juice & Juice Drinks Juice Drinks Juice Drinks Juice Drinks Juice & Juice & Juice & Juice & Juice Drinks Juice Drinks Juice Drinks Juice Drinks

Other still Other still Other still Other still beverages beverages beverages beverages Other still Other still Other still Other still beverages beverages beverages beverages

Non-RTD Beverages

RTD Commercial Beverages

Percent Daily Non-Alcoholic Consumption

20%20%20%20%

Opportunity to capture conversionOpportunity to capture conversionto Readyto Ready--ToTo--Drink beveragesDrink beverages

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*average across key CSE markets covering 90% of volume

Excludes alcoholic beverages

Source: Beverage Landscape 2011

PolandCSE*

CocaCocaCocaCoca----Cola Zero/LightCola Zero/LightCola Zero/LightCola Zero/LightCocaCocaCocaCoca----ColaColaColaCola FantaFantaFantaFanta

Effective marketing campaigns to Effective marketing campaigns to grow core sparkling beveragesgrow core sparkling beverages

• Integrated marketing campaigns Coke Light Heart and Coke Zero Swap

• Sampling at least 25% of TG across markets driving both recruitment and consumption frequency

• UEFA EURO activation for Coke Zero

• UEFA EURO 2012 campaign

driving recruitment and

household penetration

• Innovative 3D mapping & digital

communication

• Promotions across key

customers and channels

• Driving teen recruitment and gatekeepers permissibility

• Strong digital engagement platforms

• Naturalness communication

• New seasonal flavors

• Orange taste superiority

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PoweradePoweradePoweradePoweradeNestea Stevia/LightNestea Stevia/LightNestea Stevia/LightNestea Stevia/LightLightweightingLightweightingLightweightingLightweighting/ / / /

Plant BottlePlant BottlePlant BottlePlant Bottle

Strong innovation agenda Strong innovation agenda supporting quality growthsupporting quality growth

• New product launches

• Campaigns behind UEFA EURO 2012

• Promotional activities and asset activation

•Portfolio expansion, health &

wellbeing in the spotlight

•Driving recruitment and winning

in both black and green tea

•Strong integrated

communication

• Improving our environmental footprint while driving profitability

• Consumer engagement and equity building communication

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