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 Coca-Cola India And Reebok Sign On As Official Partners For The Hero Honda FIH World Cup, 2010

New Delhi, February 23, 2010: The much anticipated Hero Honda FIH World Cup 2010 has signed on two more sponsors: Coca-Cola India and Reebok as 'Official Beverage Partner and Official Apparel Partner, respectively.

Coca-Cola India has signed up with FIH World Cup, 2010 as Official Beverage Partner' to provide the entire range of Beverages and Water to all teams including the VIP Lounge and the Media Centre.

Reebok, apart from gearing all Stadium Volunteers with their Tees, has also created special Fan T-Shirts for the HH FIH WC 2010. The T-Shirts will be on Sale at the Major Dhyan Chand National Stadium during the tournament, from February 28 to March 13, 2010.

According to Atul Singh, President  & CEO, Coca-Cola India, "Coca-Cola India has always believed in promoting a healthy, active lifestyle through sports and has had a long term association with various sports globally. Coca-Cola has been associated with the Olympic Games since 1928 and has been the official sponsor of the FIFA World Cup™ since 1978. We are very proud to announce our association with hockey world cup tournament, 2010 as the 'Official Beverage Partner'. Hockey enthusiasts across India would get a chance to share their passion for the game of hockey. We look forward to some power-packed hockey action in March this year."

"Reebok has always believed in furthering the interest of Sports in India. As a brand we are rooted in the ideology of sports and we are proud to contribute to our National Game of Hockey by being part of the Hero Honda FIH World Cup 2010." Says Subhinder Singh Prem- MD Reebok India.

Jamie Stewart, Managing Director Commune Sports & Entertainment said, "It is very positive news for hockey that brands of the caliber of Coca-Cola and Reebok are partnering

with the National Sport. They join with other blue-chip companies such as Hero Honda, SAIL and ING Life to help bring the World Cup to hockey fans in India and all over the world. We thank them for their contribution and for supporting this landmark event."

Coca-Cola India's Association with Sports

Coca-Cola India's Association with Sports has been in areas of promoting Community Sports, building awareness around health and wellness through active sports, supporting large international and national events, working with Trade associations like FICCI to reach sports to masses, identify individual talent and nurture that, promote excellence by giving credit to super achievers or unsung achiever alike. Coca-Cola partnered with All India Football Federation (AIFF) to organize Coca-Cola Mir Iqbal Hussain Trophy, a grassroots talent hunt initiative rolled out in association with AIFF to uncover the most dynamic young footballers in the country. Coca-Cola has also been the official sponsor of the FIFA World

Cup that began in 1978. To its credit, the company has had stadium advertising rights at every FIFA World Cup since 1950, now the same has been extended for another 16 years i.e. until 2022.. Amplifying its commitment to promote a sporting culture in the country, Coca-Cola in India also organized the 2010 FIFA World Cup™ Trophy Tour in Kolkata. As part of the global communication initiative, the football enthusiasts in Kolkata got a once-in-a-lifetime opportunity to experience the allure and happiness that the FIFA World Cup™ Trophy.

Coca-Cola has been associated with the Olympic Games since 1928. Coca-Cola has also demonstrated its commitment to the Olympic Movement by establishing and supporting permanent Olympic institutions. Coca-Cola was a Global Partner of the Beijing 2008 Olympic Torch Relay, a Worldwide Partner of the International Olympic Committee and a sponsor of the Beijing 2008 Olympic Games too. Coca-Cola is also a sponsor of Pune Commonwealth Youth games. Coca-Cola India also associated with Delhi Daredevils & Kolkata Knights Riders in the DLF Indian Premier League- II. As part of the association Coca-Cola signed up with Delhi Daredevils as 'Associate Partner' for the IPL Season II. Sprite partnered with Kolkata Knight Riders as an "Associate Sponsor and Pouring Partner"