Established

1886.

Ranking: own 4 of

the world’s top 5 non-

alcholic beverages

.

Associates: 92,400

worldwide

Operational reach:

200+ countries.

Consumer Serving: nearly 1.6 billion per

day.

Established

1886.

Ranking: own 4 of

the world’s top 5 non-

alcholic beverages

.

Associates: 92,400

worldwide

Operational reach:

200+ countries.

Consumer Serving: nearly 1.6 billion per

day.

COMPANY OVERVIEW

• Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy

• Only 9 servings of the soft drink were sold each day

• Sales for the first year were only $50 • Today it has 3000 brands-200 nations

OBJECTIVES

Coca-Cola StatisticsCoca-Cola Statistics

Coca cola owns more Coca cola owns more than ½ of the world’s than ½ of the world’s beverages.beverages.

Coke is affordable in all Coke is affordable in all the countriesthe countries

. . Coke comes in a variety Coke comes in a variety

of sizes worldwide.of sizes worldwide.

Branding strategies

THREE P’S : Preference Penetration

{high} Price-Related

Value

THREE A’S :

Availability Acceptability Affordability

Different ProductsDifferent Products

Coca-Cola Recognition

Coca-Cola is recognized by 94%

of the world’s population

Approximately 10,450 Coca-Cola brand drinks are

consumed around the world each

second of every day

Funky Facts Funky Facts

• You can put a penny in Coke and it will dissolve

• The sales of Coke in the first year was $50, and the expenses were $70

COCO COLA BOTTLESCOCO COLA BOTTLES

1894 was the first time Coca-Cola was bottled

1894- early 1900s

1905-1916

1916-today

PRODUCT MIXPRODUCT MIX

BEVARAGES

ENERGY DRINKSENERGY DRINKS

FLAVOURED JUICESFLAVOURED JUICES

MINERAL WATER

CAFFINE PRODUCTS

BRAND AMBASSDORS

COKE PROMOTIONAL STRATEGIS

COKE COMPETITORS

THANK YOU