cocoadiva group3
DESCRIPTION
Cocoa Diva\'s Chocolate Bar Business Plan.TRANSCRIPT
Business Planwww.cocoadivasf.com
Presented By:
La Wanda Smith
Carrie Maultsby
Tamika Workmon
Presentation Highlights
• Is it timely?
• What is it?
• Who will buy it?
• Why are we qualified?
• Will it make money?
The Business
• Pairing chocolate and wine is a new tasting concept
• Online Retail Store• Chocolate & wine
products• Chocolate & Wine
pairing events
The Product
The Team
Carrie MaultsbyMarketing & PR
Tamika WorkmonDirector of Finance
HiringOperations Manager
The Team
La Wanda SmithCEO/Owner
The Industry• Wine industry is
growing at 31%
• Newest trend in theme parties is Wine and Chocolate Pairing
• Premium Chocolate is the fastest growing segment at 45%
• 5% of the chocolate market come from premium chocolate
The Market
•60% of core wine consumers are female
•49% of marginal wine consumers are female
The Location: = 40% with Bachelors degree +
= $73,287 is Median Household Income 2007
= Produces more than 90% of wine in US
= 1,998,186 females 2008
= 1,038,427 females 2000
•Well Educated
•Disposable Income
•Wine Consumers
•Women
•Women Age 25-59
Bay Area Market Cont’d
= 346,739 total firms in Alameda, San Francisco, Santa Clara County 2002 US Census
= 32% of firms are women owned
=
•Corporate Parties
•Female owned Businesses
Online Market
•Online Shoppers
•Wine Consumers
•Chocolate Consumers
Competitive ComparisonCategories Cocoa Diva Chocolate
Café’sChocolate Retailers
Online/Brick
Product Regional & World
Variety Variety
Image Urban, Upscale
Cafe Variety
Entertain-ment
Cultural Style
None None
The Marketing Plan
• Message: Cocoa Diva’s chocolate and wine pairings are hip, urban, and upscale.
• Social Media Platforms:
www.facebook.com/cocoadivas
www.twitter.com/cocoadivas
www.linkedin.com/in/cocoadiva
• Methods: website, product placement, word-of-mouth, networking, community involvement
Cocoa Mental Benefits
• Tastes good • Stimulates endorphin
production, which gives a feeling of pleasure
• Contains serotonin, which acts as an anti-depressant
• Increases your brainpower and memory
Wine Benefits• Protects from
Coronary Heart Disease
• Lower risk for Alzheimer's Disease
• Reduced risk for Blood Clots and Strokes
It’s Just Tasty:
Sales
Corporate Functions
Special Events
Online Sales
The Financials
050,000100,000150,000200,000250,000300,000350,000400,000450,000500,000
Revenue
20102011201220132014
Start-up Costs• Equipment: 5k
• Inventory: 5k
• Supplies: 1k– Office, Operational, etc
• Legal/Accounting: 5k
• Website: 5k
• Marketing/PR: 5k
• Cashflow: 5k
• Storage: 1k
The Financials
• Start-up Capitol is $75k
• 50% debt financed (37k), 50% equity financed
• Seeking Angel investments up to 25k
• ROI 11% in 5 years