coda company overview_grace_public
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Codapay Overview2016
Grace ChanBD Manager
Email: [email protected]: 3272544198Website: www.codapay.com
2Confidential
Coda is backed by leading strategic investors
#1 E-Commerce company in Japan
#1 online payment gateway in Japan
#1 online advertising company in Japan
Our offices
SINGAPORE
77A Tras Street079016
INDONESIA
The Bellagio Mall, OL3-20 Kawasan Mega KuninganKav. E4 No. 3Jakarta 12950
UNITED STATES
440 North Wolfe RoadSunnyvale, CA 94084
HONG KONG
299 Queen's Road Central, 19th Floor
About Coda
3Confidential
Coda helps our partners generate more revenue from users, and acquire new ones more cost-effectively, which makes Southeast Asia profitable
Codapay accounts for 80% of our revenue, and other channels are just 20%.
“”
Coda’s data on paying gamers & channels is like
gold for acquisition.
“”
4Confidential
Codapay enables merchants to allow their customers to pay using a range of convenient channels, which accommodate casual users and big spenders alike…
Voucher redemption
Convenience store
Direct carrier billing
Bank transfers
… across Southeast Asia.
average transaction valueIndonesia
Thailand
Philippines
Malaysia
Singapore
Vietnam
E-Wallets
Coda is a one-stop shop for alternative payments in Southeast Asia
$2
$5
$9
$13
$18
average transaction value
average transaction value
average transaction value
average transaction value Taiwan
5Confidential
We have the best payment channel coverage, pricing, and product features and flexibility of any payment gateway in Southeast Asia
Crypto-currency
Indonesia
Philippines
Malaysia
Thailand
Singapore
Vietnam
Taiwan
Carrierbilling
Banktransfer
Counterpayment
GameVoucher E-wallets
Telkomsel, Indosat, XL, Tri, Bolt, ATM, mobile banking, Alfamart, Doku Wallet, Telkom voucher, 7-11, Bitcoin.
Globe, Smart, Sun, 7-11, GCash, bank transfer, BayadCentre, Robinson’s Centre.
Maxis, DiGi, e-pay, Bitcoin
True Money Cash Card, bank transfer, Tesco Lotus
Singtel, M1, StarHub
Vinaphone, Mobifone, Viettel, Vcoin
FarEasTone, Taiwan Mobile
Detailed Channels Supported
6
Coda’s merchant networkWe serve the largest publishers in AsiaThe largest publishers in the world trust us to handle their payments
Confidential
Direct relationships: Efun Co.Top-grossing game developer
GumiTop-grossing game-developer
Boyaa#1 social card game provider
GarenaLeading game publisher
VTC OnlineLeading game publisher
SpotifyMusic streaming
TencentGaming platform
FacebookGame credits
EfunfunPopular game developer
CliponyuVideo streaming
HalloStarVideostreaming
KunlunTop-grossing game publisher
4399Top-grossing game publisher
IGGPopular game publisher
37GamesPopular game publisher
Served via partnerships:
UCwebApplication store
EyougamePopular game publisher
VstarGamesPopular game publisher
7Confidential
We offer partners three different integration options
Payment Pages
• Render equally well in a desktopbrowser, mobile browser, or an in-app web view
• Available in English, BahasaIndonesia, Thai, Mandarin, and
Vietnamese• The easiest option that takes just a
few hours to implement
Android SDK
• Offers a one-click purchase
experience for carrier-billing
transactions, the most streamlined
UX possible
• Suitable for non-games distributed
by Google Play and any app
distributed on third-party app stores
• Allows merchants to own the UXthroughout the payment experience,
providing maximum flexibility for
merchants with special
requirements
Back End
8Confidential
We can help you acquire users in three different ways
Coda assists you with specific ad campaigns
1 2Coda runs all marketing
campaigns for you
3Coda licenses and publishes
your game
What we can do:
How it helps you:
Cost:
• Coordinate with payment channels to get free marketing support for merchant where available. • Execute a Facebook ad campaign using
our custom audience of 1 million+ gamers.• Assists merchant to buy retail ads at
proprietary payment channels
• Merchant can more cost-effectively acquire paying gamers. • Merchant can access proprietary
customer acquisition channels at no or reduced cost.
• Merchant charged on a cost-plus 15% basis for paid digital advertising and in-store advertisements.
• With our local partner Maingames, we localize the game, pay to acquire users, manage game operations and support.
• Merchant generates revenues from Southeast Asia without having to invest in operations.
• Coda/Maingames pays merchant licensing fee(s).
• Manage Facebook Ads and media campaigns for merchant on ongoing basis• Assists merchant to buy non-FB ads at
proprietary payment channels
• Merchant can rely on the expertise of a marketing team focused on Southeast Asia• Merchant can access marketing channels
that otherwise would be inaccessible.
• Merchant charged on a cost-plus 15% basis for digital advertising and in-store advertisements.