codebits idea to reality
DESCRIPTION
Make A Living Doing What You Love: How to Bring Your Project from Idea to Reality. Presentation given at Codebits, Lisbon, Portugal, on 4-Dec-09.TRANSCRIPT
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Mitch AltmanCo-founder of Noisebridge (San Francisco hacker
space)Inventor of TV-B-Gone universal remote controlsAuthor of The Brain Machine project (MAKE
Magazine #10)CEO of Cornfield Electronicsemail: [email protected]
http://www.CornfieldElectronics.com
CodebitsDecember 4, 2009
Make A Living Doing What You Love:How to Bring Your Project
from Idea to Reality
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I Love My Job!
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Idea to Reality
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Inventing TV-B-Gone
1. Problem: TVs in public places
2. Idea to solve problem: One-button universal remote control
3. Implementation: TV-B-Gone
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Ideas: What to Do??? ??
or
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Project of Love
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Project Questions• User Interface?
Simple!• Physical form?
Follow function• Color?
Implied with function• Method for implemention?
Simple!• Tasks?
As few as possible• Name?
Catchy, Informative, Unique
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Implementatation
Takes way longer than you think!
So, make time…
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Lots To Do!That’s what friends are for
• Pete – PCB layout design• Bob – plastic case• John – mechanical drawing for the case• Nina – graphics for packaging and website• Peter – website and packaging layouts• Chris – shopping cart for the website• Rod – web-hosting, and other IT stuff• Carol – incorporate my company• Pat – accounting• Penni – bookkeeping• Betsy and Jean – publicity• Alex and Jeremie – order fulfillment
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And Things You Didn’t Think Of
• Bar-code
• Package design
• Carton design
• Trademark ®
• Lots more stuff for after your product is manufactured!
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Where To Manufacture?
Contract Manufacturer (CM): a company you pay to manufacture your thing
My criteria for a good CM:• Good quality production• Treat their employees well• Pay their employees well• Have and adhere to safety standards• Treat the environment well• Give me a price I can afford
(including shipping price)
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Funding
$ ?• VCs suck!
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A Look At Manufacturing Process
Before assembly line:• Order parts that aren’t made at the CM• Make plastic cases• Print blister-cards• Make cartons and carton inserts• Make plastic “clam-shells”• Make PCBs• Automatic manufacture of PCB assembly
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A Look At Manufacturing Process
Assembly lineProject Managers
Assembly line
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A Look At Manufacturing Process
Assembly line: Hand Soldering
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A Look At Manufacturing Process
Assembly line: Insert Batteries
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A Look At Manufacturing Process
Assembly line: Insert into housing, with keychain
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A Look At Manufacturing Process
Assembly line: Screw together
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A Look At Manufacturing Process
Assembly line: Test
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A Look At Manufacturing Process
Assembly line: units in clam-shell, with blister-card
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A Look At Manufacturing Process
Assembly line: seal clam-shell
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A Look At Manufacturing Process
Assembly line: package
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Sell It!
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Publicity
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Answer Sales Calls!
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Customer Support
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Mitch’s One Ruleof Doing Business
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Mitch’s One Ruleof Doing Business
(never to be violated!)
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Mitch’s One Ruleof Doing Business
(never to be violated!)(Really!):
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Mitch’s One Ruleof Doing Business
(never to be violated!)(Really!):
(Are you listening?)
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Mitch’s One Ruleof Doing Business
(never to be violated!)(Really!):
Never do business with people you don’t
like!!
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Running A BusinessIsn’t All Fun
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Conclusion:Life: What a Trip!
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CodebitsDecember 4, 2009
Make A Living Doing What You Love:How to Bring Your Project From Idea To Reality
Q & AMitch Altman
Co-founder of Noisebridge (San Francisco hacker space)
Inventor of TV-B-Gone universal remote controlsAuthor of The Brain Machine project (MAKE
Magazine #10)CEO of Cornfield Electronicsemail: [email protected]
http://www.CornfieldElectronics.com