Main image

• Covers at least half of the page

• Sometimes bleeds across the page

• Usually of a popular figure

• Usually giving direct address

Headline

• Largest text on the page

• Relates to the image

• Easy to read

• Easily noticeable

Stand first

• Gives a small bit of information

• Teases the reader

• Relates to the main story (summarises)

Drop caps

• One large letter at the start of the text

• Literally shows the audience where to begin reading

• Sometimes a different colour

Inserts

• Extra bit of information

• Sometimes a quote

• Sometimes a giveaway

• Sometimes a competition

Bleeding

• When the image goes over onto the other side slightly

• Slightly crosses over

• Sometimes goes over both the pages fully

Body

• Small text

• Contains a lot of information

• Contrasting colour to the background

• Arranged in columns

Byline

• Placed under images and text

• Gives the author and photographer credit

• Very small text

• Not easily noticeable

Captions• Positioned under images

• Explains what the image is about

• Brief explanation

• Quite small

Line breaks

• Used between long chunks of text

• Creates the illusion that there is less text

• Makes it look less boring

Columns• Usually 4 or 5 columns

• Gives the page structure

• Makes it easy to navigate through

1234

1 2 3 4 5

1 2 3 4

Page Numbers• Small text at the bottom (usually)

• Contrasting colour to background

• Tells the reader what page number it is

Fonts• 1-2 fonts usually used

• Very simple and easy-to-read font

• Bold fonts and small fonts used

1

2

1

2

Colour scheme

• Usually 3/4 colours

• Often black and white

• Colour scheme applies to the image (clothing/hair)

• Background colours contrast text colours

Red, Blue, Black, White Black, Pink, White

Grey, Pink, White, BlackGrey, Orange, White