codes and conventions of alternative pop music videos
TRANSCRIPT
Narrative:
■ Most videos have a narrative along with the performance of the music. However,
most music videos will mainly just have a theme. They usually contain links
between the visual picture and the lyrics.
Performance:
■ Most alternative-pop music videos contain a lot of performance elements as it
shows the importance of the artists. There is also a large focus on makeup, hair
and fashion.
Mise-en-scene
■ Lighting is a key factor of the music video, especially in the performance stage as
it brings emphasis on the artist.