coenglish lab nintendo pdf

13年4月29日月曜日

Ice Breaker:What’s your personality?


Innovation


History of Nintendo


1889～1960’s

The very first product


The very first product


Changed the Product In 1907


The Sales Channels


Same Size


Expanded Sales Channels


Changed the Market


Changed the Market

Cards Character＋


Changed the Market

Hardware Software

Cards Character＋

＋


saturation


saturation市場飽和


　　　　1960’s～1970’s


　　　　1960’s～1970’s

No Cards anymore.13年4月29日月曜日

There was no longer a market

There was no choice.

They needed to innovate their business.


Challenge

Diversification of business


Failure


Toy


　　　　1970’s ~ 1980’s


　　　　1970’s ~ 1980’s

Electronics


Electronics & Entertainment


No good!!!

Electronics & Entertainment


Nintendo “Laser Gun”


OIL SHOCK

1973~1980

OIL Crisis


　1980’s~2013


　1980’s~2013

Mr.Videogame13年4月29日月曜日

Nintendo went to

and then the rest of the world.13年4月29日月曜日

Gaming moved quickly....



＋



Hardware ＋ Software

＋


Changed the Software


MARIO’s popularlity made Nintendo.


in recent history....


What we’ve learned from

Nintendo?


Innovative Point

Change market13年4月29日月曜日

Embrace Electrical Technology

Innovative Point


Innovative Point

Change software


Innovative Point

Create a new market13年4月29日月曜日

Innovative Point

Challenge common practice


Simplifying your English: using and.

Many Japanese students use and incorrectly.

The wrong way:

Today I went to the shopping and to the movies and

ate dinner with my friend.


The right way:

Today I went shopping, to the movies and had dinner with my friend.


The rule

Use ”and” before the last point in writing and in speech.


Simple English: Use Active Voice

Active voice is strong and makes a point.

Which sounds stronger:

Toyota sold two million cars last year.

or

Two million cars were sold by Toyota last year.


Rule:

(thing doing action) + (verb) + (thing receiving action)

For Example:

Nintendo's most innovative product was the Wii.

By using active voice, you are making a strong statement. This is perfect for presentations.


Passive voice: When you want to soften the sentenceFor example:

Initially, Nintendo failed when they tried to diversify.

Great but a bit strong. Passive voice example:

The diversification of Nintendo was initially a failure.


Rule:

(thing receiving action) + (verb) + (thing doing action)

For example:

The Wii was created by Nintendo.

In presentation and in public speaking, use active voice and simple sentences.


Fluency and PronunciationFluency is not about speaking quickly, it's speaking clearly. Slow down.

Read out loud in English, children's books are great!

Lose the katakana!

Listen to spoken English and copy it

If a word ends in a consonant, don't make a vowel sound.Practice difficult sounds.

Don't worry. No one's pronunciation is perfect!


And remember KISS!Keep it simple stupid!


Let’s innovate English Education in Japan!

What do you think about English education?

Are tests important?

How else can we measure English ability?


Create English Education 2.0

In pairs, create a new plan for English education.

Choose a level - elementary, high school, university, adult - where is your interest?

It must be unique and innovative!


Create a Personalised Learning Plan!

Create a plan for your English study. Be innovative, be bold!

You need a goal.

For example, Tatsushi’ goal is to go to Graduate school in an English speaking country. Shinya wants to one day make a presentation in English at TED.

What are you going to do to achieve your goal?


Wrap Up

本日のまとめ


Next week
