COFFEE SHOP SURVEY

AGE: GENDER: ( M \ F ) OCCUPATION:

1. How often do you visit coffee shops?

2. How long is too long to hang out at a coffee shop?15 minutes:30 minutes:45 minutes:One hour:One-and-a-half hours:More than two hours:Indefinitely:

3. What is your favorite coffee shop? Where is it located?

4. What do you typically order to drink?

5. Do you prefer large, national chain coffee shops or small, privately owned coffee shops?

6. On a scale of 1 - 5 (5 being the highest) how important are the following qualities to you when choosing a

coffee shop?

Atmosphere Variety of coffee flavors Quality of coffee beansNoise LevelSpeed of servicesConvenient locationsSpacious environmentEnjoyable atmospherePriceQuality of CoffeeWi-Fi accessibilityFriendliness of workers

7. A coffee shop who offered discounts to college students would encourage me to go.

8. When do you drink coffee?

Release StressRefreshingSocial OccasionsDrinking HabitOther

9. When you think about buying a cup of coffee at coffee shop, which brands come to mind?(top 3)

10. To what extent would following promotions influence you to purchase Starbucks coffee?Loyalty cardFree voucherEarly bird discountMembership discountSet meals

11. What are the purposes of visiting the coffee shop?Just for the mealGathering RelaxationStudyReadingOthers

12. Will you consider visiting more often due to the service?

13. Which of the brand do you prefer most?BARISTA LAVAZZABARISTACCDSTARBUCKSOTHERS:

14. What is the reason for you to remain or switch over to other brand (as the situation of the above)?Theirs products are the same to youTheir products are unique to youConvenient

15. Who would you say is the market leader for coffee shops?

16. What products would you like to see in a coffee shop?

17. Are you often enticed by special promotions and advertising?

18. Who do you drink coffee with?

19. Does coffee improve your mental focus?

20. How could coffee shops improve itself for you?