cognite - event.tu.no · 6 thedigital hype in o&g is (soon) over … we are here “the height...
TRANSCRIPT
Aldri mer proof of concept: Hvordan legge til rette for dataanalyse i stor skala
October 2018
Dr. Paula Doyle,
VP Industry Solutions
Cognite
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Cognite at a glance
Customer success
Technologyteam
SOFTWARE
MGM CON.
10+ International Informatics Olympiads medallists – 15% Phds
1) Norway’s largest industrial conglomerate with > USD 6 bln in gross asset value
SAAS TECHNOLOGY COMPANY WITH GLOBAL REACH UNIQUE TEAM COMBINING INDUSTRY WITH SOFTWARE
LONG-TERM: Backed by Aker ASA, the largest industrial group in Norway. Long-term financial foundation and legacy of industrial expertise
BACKGROUND: Incubated by Dr. John Markus Lervik and Aker ASA. Transforming asset intensive industries by combining Aker’s industrial experience with founding team’s ability to commercialize and scale software
TECHNOLOGY: One industrial data platform making all your data available contextualized, with no latency
MISSION: To present a digital representation of the industrial reality to make it accessible and meaningful for humans and machines
What is digitalization?
Digitalization is changing how we work, both people and machines
Digitalization is changing our business models - how companies operate and collaborate
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The digital hype in O&G is (soon) over …
We are here
“The height of the hype”
“Valley of despair”
“Transformative change”
▪ Proof of concepts – some failures and some successes
▪ No real cases of highly scaled transformations
▪ Bottom line effects are quite close to zero
▪ Significant activity level – but few if any have the pipeline needed
▪ Digital has not really changed all that much – mostly ringfenced pilots - way of working still the same
SOURCE: McKinsey AA/Digital in O&G service line
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… and the digital transformation of the O&G sector is likely to be more linear than truly disruptive
O&G is different
▪ No strong digital savvy customer base
▪ The end-product is physical
▪ 10X capital spend per revenue dollar vs a bank
▪ Long cycles – 5-15 years for new fields
▪ Safety focus tend to underpin a conservative approach
▪ A comparatively stronger supplier industry with its own agenda
Digitalization in O&G will be characterized by “heavy and steady lifting”
▪ No 2-3 areas or core technologies realizing 80% of the value – rather a sum of many parts
▪ O&G operators will have to carry most of the load
▪ Suppliers not expected to drive much – at least not next 2-3 years
SOURCE: McKinsey AA/Digital in O&G service line
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A single drilling rig can generate over a terabyte of data daily, but less than 1 % is ever analyzed and used for decision-making
100%30,000 sensors gathering data
Data capture
Infrastructure
Analytics
Data management
Deployment
People and process
40% of data is never stored
1% of data can be streamed onshore for daily use
Data can’t be accessed in real time
Reporting is limited to a few metrics
No interface is in place to enable real time analytics
Maintenance is still conducted at manufacturer-recommended intervals
*Source: Cisco & McKinsey
<1%Is used for decision making
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Digital vision and
KPIs
Accelerated value extraction top-down
A digital transformation requires a change of mindset
Turning data into a strategic asset with the vision of making it all available, instantly, on any device
Enable change and innovation to happen bottom-up
Top-down selection of focus areas for resources and external partners to prove value and spearhead cultural change through dedicated agile crews
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3 steps to scaling data analytics in the industry
Data liberation from source system - remove the data silos. Evergreen data available instantly anywhere.
Step 1:
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3 steps to scaling data analytics in the industry
Continuous optimization and contextualization of often incomplete data. Common data model enables cross domain analytics and visualizations.
Step 2:
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3 steps to scaling data analytics in the industry
Unique tools, services and open APIs to ease value capture and speed of operationalization across all assets.
Step 3:
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From scheduled maintenance to predictive maintenance Spotfire
SAP
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Control System Internal DBs
With domain expertise fromMHWirth and live data enabledthrough the Cognite Data Platformnew predictive maintenancemodels are calculated andvisualized through third partytools such as Statistica andSpotfire.
COGNITE DATA PLATFORM