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Cognitive Science Applied in IA Bao Huy Ung

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References Adelson, Edward H. (2005). "Checkershadow Illusion". Retrieved from http://web.mit.edu/persci/people/adelson/checkershadow_illusion.html Bargh, John A.; Chen, Mark; Burrows, Laura (1996). "Automaticity of Social Behavior: Direct Effects of Trait Construct and Stereotype Activation on Action". Journal of and Social Psychology 71 (2). PMID 8765481 UIdler, Sabina. (2011). Use Gestalt Laws to Improve Your UX. Designmodo. Retrieved from http://designmodo.com/use-gestalt-laws-to-improve-your- ux/ Larson, Kevin. (2004). The Science of Word Recognition. Microsoft Typography. Retreived from http://www.microsoft.com/typography/ctfonts/wordrecognition.aspx Friedenberg, J, & Silverman, G. (2005). Cognitive science: an introduction to the study of mind. Sage Publications, Inc.

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What is Cognitive Science? Variety of different fields Philosophy, Psychology, Neurology, AI, HCI Exploration of the human mind What makes is think? How does our brain work? ANN, AI, Expert Systems

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Checker Shadow Illusion

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Checker Shadow Illusion 2

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Priming Effect Effect of implicit memory Exposure to a stimulus influences response to later stimulus Effects influence stereotypes Study by Bargh Subjects primed with words Stereotypes associate the words influenced behavior

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Priming Example

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Gestalt Laws