Coca-Cola Case Study

2005-2007 AdMob, Inc. Confidential & Proprietary

Goal Coca-Cola wanted to leverage web video assets for a global mobile ad.

Result Coca-Cola reached users in 125 countries with 1.31% click-thru rate and a 130% ratio of plays to clicks.

AdMob drove successful Mobile Video ad program using text / banner ads, AdMob landing pages, and industry first Click-to-Video capabilities.

1.31% CTR and >130%

play rate!