in Super Bowl 2010

VS

Measuring the Effectiveness of Advertising Using Social Mediawww.statsit.com

46%

Pepsi Announces “no Super Bowl ad this year, money instead to social media” and people talk about it together with SuperBowl almost as much as about Coke.

Coca-Cola

Pepsi

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12000

January

December

November

October

September

Coke or Pepsi mentioned together with “Super Bowl” but exclusive of other

Do you need an ad spot to be part of the talk?

Twitter Mentions During Super Bowl Week “Coke” vs “Pepsi”

Significant Difference Only on the Game Day

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Super Bowl

Saturday

Friday

Thursday

Wednesday

Tuesday

Monday

Coca-Cola

Pepsi

I Dislike Pepsi

I Love Pepsi

Pepsi Shopping Deal

Marketing

Pepsi Refresh

Latin American Issues

Drinking Pepsi

Pepsi Superbowl 20.67%

16.67%

14%

13.33%

8%

4.67%

4%

2.67%

2%Choosing a Drink

Other 14%

You don’t need a spot to get people talking

Themes around Pepsi the week of Super Bowl

I Dislike Coke

Social Media

Pumped on Coke

I Love Coke

Coke Products

Coke Super Bowl

Messing with Coke

Drinking Coke 30.19%

10.06%

9.09%

7.14%

7.14%

6.17%

4.22%

4.22%

2.6%Coke Health

Other 19.16%

Nor Does Having one guarantee people will talk

Themes around Coke the week of Super Bowl

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

What’s Super Bowl ad worth? 10k tweets in a few hours.

Game-Day brand tweets hour-by-hour

Coca-Cola

Pepsi

10,890

13,716

16,542

19,368

22,194

09-11 19-11 29-11 09-12 19-12 29-12 08-01 18-01 28-01 07-02

Yet both added the same number of Followers

Coca-Cola

Pepsi

adsofsuperbowl

Sudden surge in Twitter buzz (tweets)doesn’t necessarily meanengagement

Following

Pepsi is mentioned more often together with Super Bowl than Coke on the

week of the Super Bowl

43%57%

Social Media is a revolution in advertising.

Want to find out how Pepsi and others utilize social media as part of their advertising campaigns?

Get your copy of “The Super Bowl Playbook for Advertisers” available only in print to qualified agencies and the media.

Get in touch to get yours from john@statsit.com

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