COLDPLAY WEBSITE ANALYSIS

HOME SCREENColor:The color scheme of the website is Set according to the theme of their new album “A head full of dreams”. Where the main color is grey and the icons and titles are in multi colors. I am loving this color combination it makes it look more elegant. Coldplay always changes the color scheme of their website according to their latest album. The text is written in white which makes it pop out and the clipart like cloud and hearts are also in white color which makes a link between them and ehite doesn’t look ood.

FONTS: The font for the name of the band and album is serif font which also makes it elegant. The main multi colored pattern in circle compliments the color scheme very well. Where as the font used for name of categories is simple sans serif font which has a small size and is in capital letters.

Layout:we can see a bar of cstegories on the left side of the website under the band name. on the rest of the page we can see the promotion of their new album.

There are five circle/buttons placed in a line. “the new album out now” is written in capital and bold letters to promote their new album the text is written in white so it pops out and in sans serif simple font for the clarity of the text. The have written “get your copy:” which is written to attract audience and direct them to the links to buy the album. This is done on first page so whoever opens the website can see it. When we click on iTunes we are taken to this page:

CATEGORIES:

We can see that every category has a special symbol which is same in all coldplay website themes. Im sure all these icons are a symbol of something.

-This hour glass is a representation of time so it is used as a symbol of timeline. I really like how they have made their website unique by these ideas.

Now ill explain every category separately:

CATEGORY-NEWS:

We can see the news about their songs and band here in square boxes. The time is also written beneath them. We can definitely say that this website id updated about the news regularly as the time span between them is between 2 to 4 days. Another amazing this i saw in this category is that we can search for news:

Here when I clicked the month button a drop down list of months was displayed I selected “January” from it and year “2012” from the year button and clicked “go”. Then all the news between this time were displayed.

CATEGORY: TOUR

There is not much to talk about in this category Here all the tours for their new album, are listed with their date ,month and day mentioned. There is also an option which takes the audience directly to the store where online tickets are being sold.

CATEGORY: MUSIC

In this category of “music” we can see the songs of their new album on the top. The name of songs are written in white color which makes it pop out. When u click at “Buy” it will take us to the website where we can buy online.

When you click on lyrics button the lyrics of the song will be displayed:

CATEGORY: VIDEOS

Here all the official music videos of the songs are available to watch. The time is also mentioned. There are 3 videos in a row.

CATEGORY:TIMELINE

This is the timeline of the website. Here is some information about the news of the songs and upcoming festivals etc. This is kind of very confusing and there is not much in this category its just plain white and text in black.

-There is also an option of maps explained in the next slide:

When we click on the map section we can see the world map and if we click on a circle it is zoomed. This is the zoomed one:

-I really loved this website as its very easy to find anything. The website is very organized and the color scheme and layout are very good too.

APPEAL TO TARGET AUDIENCE:

The coldplay website has all of their latest songs and information about their events coming up. People find it very easy to find information regarding coldplay. Some videos cannot be found on internet so coldplay website has all the videos of their songs. People can find everything like concerts, tours, tickets, meetups, latest songs, lyrics , music videos etc. The website is also updated regularly. I really loved this “map” concept and ill try to keep this in mind while creating my own website.