Ellie New.

The band.Chris Martin is the lead singer of Coldplay, his full name is ‘Christopher Anthony John Martin’.Born the 22nd of March 1977 in White stone Exeter. He is the lead vocalist, pianist, rhythm guitarist and founder of the band. He’s married to Gwyneth Paltrow and they have two children Apple and Moses.

Guy Berryman, full name Guy Rupert Berryman born on the 12th of April 1978, in Kirkcaldy, Scotland. He is an Italian-Scottish musician a multi-instrumentalist and producer. But is best known as the bassist for Coldplay.

Jonathan Buckland known as "Jonny” born on the 11th of September 1977, is an English musician and the lead guitarist for Coldplay.

William Champion known as “Will” Champion born on the 31st of July 1978, is an English musician and the drummer in the band. He was born in Southampton, Hampshire. He was the last member to join the band.

Coldplay formed in 1996, Chris Martin and Jonny Buckland at University College London. They began as ‘Pectoralz’ when Guy Berryman joined they changed their name to ‘Starfish’ Will champion joined as the backing vocalist, and multi-instrumentalist which completed the line. The manager Phil Harvey is considered as an unofficial fifth member. They renamed themselves ‘Coldplay’ in 1998.

Genre.

The genre of Coldplay is described as ‘Alternative Rock’, ‘Post Brit-Pop’. Their songs reflect their London background such as ‘Violet Hill’. Their first album was ‘Parachutes’ in 1999-2001.

Products.

Albums.

Merchandise.

Career Paths.Chris Martin.Martin first attended the pre-preparatory Hylton School and then went on to preparatory Exeter Cathedral School. In prep school he formed his first band ‘The Rocking Honkies’. After Exeter Martin boarded at the Sherbourne School an independent boys school in Dorset. He then went on to study at University College London he graduated with first class honors in Greek and Latin. Martin has also produced solo work and has written songs for artists such as, Jamelia and has coordinated with Nelly Furtado and Jay Z.

Jonny Buckland.Buckland was a student at Ysgol y Waun and Alun School which is located in the Welsh town of Mold. He moved on to study Astronomy and mathematics at University College London. It is there which he met his future band mates, Chris Martin, Will Champion and Guy Berryman he also worked as a school janitor.

William Champion.Champion first attended Portswood Primary School his secondary education was Cantell Maths and Computing College. He then studied at Peter Symonds College in Winchester. Before joining Coldplay he joined a band called ‘Fat Hamster’. He then went on to Study Anthropology at University College London.

Guy Berryman.Berryman was educated at an independent school in Scotland, The Edinburgh Academy and then Kent College Canterbury. Before attending University College London. Berryman studied an engineering degree whilst at University College London he soon dropped out of his engineering course and switched to a seven year architecture program. He dropped out of his architecture degree after a year to focus on playing the bass with Coldplay. Whilst his bandmates continued their degrees, Berryman worked in a local pub in London as a barman. Berryman also used to run a clothing shop called ‘Jezebell’ in London, which closed due to debt with running the business.

tHEtHE

Coldplay have a wide target audience from the ages of 16-48 and are supported by both genders. Due to their combination of music which takes a relaxed, calming yet upbeat vibe appeals towards a variety of audiences. The band have kept their target audience the same, keeping consistent in the style of music for their songs. Their music uses the same tones and instruments but with a different use of song lyrics. Their style of music has kept fans from their early career and kept them constantly in the public eye. Bands change may change their style or instruments making them appeal more or less to different audiences. Coldplay stays the same with their style making it known to the public who has created the music and because they have found a style that works well.

Target Audience.

Record Labels.• EMI

• Universal Music Group

• Parlophone

• Capitol Records

• Fierce Panda Records

EMI or EMI Music was a former British multi national record label headquartered in London. It is now part of ‘Universal Music Group’. It was one of four of the biggest record labels in the industry.

Universal Music Group a global music company owned by French media company Vivendi. Universal Music Group owns which is the second largest music publishing company in the world its headquarters are located in Santa Monica, California.

Parlophone is a record label founded in 1896 by the Carl Lindström Company in Germany. A British branch was formed in 1923 named ‘Parlophone Records’.

Capitol Records is a major record label formed in 1942. Located in Los Angeles since 2011 it has been known as Capitol Music Group. It is partly owned by Universal Music Group.

Fierce Panda Records is an independent record label which is based in London. It’s first release was in 1994.

Other bands/artists signed to their record labels.

The Beatles.

The Beach Boys.

Lily Allen.

Iron Maiden.

Will.i.am.

Metallica.

Oasis.

Keane.

Sex Pistols.

Does the label focus on a specific genre of music?

The Beatles where signed to the major label EMI. Their genre of music was Rock/Pop. Another Group signed to EMI is Metallica their genre is very different to The Beatles, Metallica is aimed towards a Heavy Metal/Hard Rock audience.

The Beatles where also signed to Parlophone Records. Also focusing on a Rock/ Pop genre. Another famous artist also singed to Parlophone is Lily Allen her genre of music also appeals to a Pop audience.

Capitol Records also focus on a Rock and Pop genre with bands such as The Beach Boys, The Beatles, Lily Allen and Iron Maiden which is a heavy metal group. Capital Records tend o have a pattern of signing bands which originate from London.

Fierce panda focuses on a Alternative Rock/ Brit Pop/ Indie genre. Bands such as Oasis and Keane.

Universal Music Group has a mixture of genre’s from everything to Pop/ Rock/ Brit Pop and Heavy Metal. With bands and artists such as The Sex Pistols, Will.i.am and Metallica.

Mission Statement.

Universal Music Group is renowned for its many varying labels and companies that merge forming a cultural music phenomenon. UMG (Universal Music Group) recently forged a two-year agreement with Bally's Total Fitness to give Bally members free mp3 downloads. This new concept of music ingenuity and fitness is just one of the many ideas that UMG has forged; as well as VEVO, an improved look and performance for online music video channeling. UMG has continuously been rethinking and redeveloping music into a sellers market, as well as a cultural boom.

Task 2Rolling Stone Magazine.

Who is the publisher and editor for the text?

Rolling stone was founded by Jann Wenner in 1967 who is the magazine’s chief editor and music critic, Ralph J Gleason. It is based in San Francisco and California in the United States of America.

Ralph J Gleason. Jann Wenner.

Target Audience/Context and Style for Rolling Stone.

Rolling stone magazine is aimed at American twenty to forty year olds that have an interest in Rock/Alternative and Indie music. It also contains a section of politics making it relevant to people who have an interest into current affairs. Even though Rolling Stone’s magazine is based on the music industry it also takes an interest into the TV and Film genre. The style of the magazine is formal and it contains long sentences for the more ‘intellectual reader’. However, the magazine features colloquial language appropriate to readers interested in the music industry.

Analysis of Rolling Stone Magazine.

Rolling Stone’s Mast head is written in a red font with a white outline to draw the audiences attention. The font is formal yet it seems to have a ‘Rock approach’ as it’s also very dramatic. The magazine has become so well established it’s Masthead has become very recognizable there are often images of the featured celebrity covering the Masthead. This has not become an issue as the readers have become accustom to the layout of the magazine.

The Selling Line is usually printed above the Mast Head, making it clear. That it’s the ‘Ultimate Rock & Roll’ magazine. However Rolling Stone doesn’t always use a Selling Line as it already has a known audience.

However the dateline is always written in the top right hand corner of the magazine stating the; Date, Price and issue number of the magazine. All of the magazines stick to the same Dateline. The Main images consist of celebrities, normally ones involved in the music industry but they do use other important images. The celebrities in Rolling stone are always current. The main images usually consist of the chosen celebrity making full eye contact to draw the readers attention. The main image is normally one celebrity but can contain others.

The Coverline shown on the magazine in the previous slide was ‘Hey Ya’ which is referring to the song sung by the duo OutKast they are also shown on the cover. Also the Coverlines are normally listed in a block of three.