coldwell banker residential brokerage customized marketing ...€¦ · $16.00 27.00 52.00 125.00...

M E R R I L L C O R P O R A T I O NM E R R I L L C O R P O R A T I O N

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LIMarketingTools.com

Coldwell Banker Residential Brokerage

Customized Marketing Solutions

Delivering Marketing Solutions to Real Estate®

RESIDENTIAL BROKERAGE


Marketing Tools

Associate Resumé Designed to be incorporated into the ListingProposal. Standard with lightweightgloss paper. 81⁄ 2" x 11". For added impact,upgrade to our heavyweight paper andhigh-gloss coating for only .11 per piece.

Quantity 50 100 200 500 each $.32 .27 .26 .25

$16.00 27.00 52.00 125.00

Presentation Folders Glossy, professional pocket foldergreat for presentations; custom designed with colors andimages reflective of the Listing Presentation.

Quantity 25 50 100 200 500 each $.69 $.59 .54 .51 .50

$17.25 29.50 54.00 103.00 250.00

Listing Presentation This exclusive Listing Presentation is a completeguide to the Coldwell Banker Full Service Marketing SystemTM and features beautiful color photography. This leave-behind presentation is sure to impress home sellers and assist with obtaining the listing.

Quantity 5 10 25 50 100each $5.18 4.83 4.62 4.55 45.15

$25.90 48.30 115.50 227.50 451.50

Capabilities Brochure As a pre-listing presentation brochure, thispiece will help potential buyers and sellers seek the expertise ofCOLDWELL BANKER . . . a perfect entreé to the Listing Proposal!

Quantity 50 100 150 200 each $1.00 1.00 1.00 1.00

$50.00 100.00 150.00 200.00

Plug Into Technology Brochure

Quantity 25 50each $1.00 .75

$25.00 37.50

Realtor.com Brochure Full color, tri-fold brochureabout the dynamic resources of REALTOR.com. It is agreat addition to any home seller presentation.

Quantity 50 100 200 500 each $.50 .45 .43 .41

$25.00 45.00 85.00 205.00

800 . 844 .7949

Property Flyers

Bulleted Copy and Details with Two Property Photos

Paragraph Copy and Details with Three Property Photos

Bulleted or Paragraph Copy with Three Property Photos

Bulleted or Paragraph Copy With Four Property Photos

Bulleted or Paragraph Copy with One Property Photo

Bulleted or Paragraph Copy With Two or Three Property Photos

Property flyers that tell the storyProperty flyers do much more than communicate

basic information about an available listing. They grab

buyers’ attention, spark interest, prompt showings,

and ultimately, offers. They also make great referral

tools. Select from any of our professionally designed

flyers to showcase your next listing.

Property Flyer orders placed by 5 p.m. (ET) Mondaythrough Friday will ship the same day. Delivery timedepends on the method of service selected.

2-Day Delivery only $5.95Overnight Delivery only $9.95

Orders placed on Saturday, Sunday or holidays will go into production the next business day.

One-Sided Property Flyers (1-page) Standard with lightweight gloss paper. 81⁄2" x 11". For added impact, upgrade toour heavyweight paper and high-gloss coating for only .11 perpiece.

Quantity 50 100 200 500 each $.32 .27 .26 .25

$16.00 27.00 52.00 125.00

Shipping and Handling

Choose from several different property brochure layouts for a truly

professional presentation. When paired with custom photography,

they make an impressive complement to your professional

marketing presentation or as a feature sheet for potential buyers.


Property Brochures

Brochure Version A – Vertical Formatwith Portrait Photo

Brochure Version B – Vertical Format

Brochure Version C – Vertical Format

Brochure Version D – Horizontal Format

Brochure Version E – Horizontal Format

Two-Sided Property Brochures (2-page) Standard withheavy weight paper and high gloss coating. 81⁄2" x 11".

Quantity 50 100 200 500 each $.64 .59 .58 .57

$32.00 59.00 116.00 285.00

Two-Sided Property Brochure orders placed

by 5 p.m. (ET) Monday through Friday will

ship the same day. Delivery time depends on

the method of service selected.

Fold-Over Property Brochure orders placed

by 5 p.m. (ET) Monday through Friday will

ship the next business day. Delivery time

depends on the method of service selected.

2-Day Delivery only $5.95Overnight Delivery only $9.95

Orders placed on Saturday, Sunday or holidays will go into

production the next business day.


800 . 844 .7949

In addition to making an elegant statement with high-gloss

coating, these fold-over property brochures give you additional

photo and story options to maximize your impact. Feature elaborate

property details, dazzling professional photographs or highlight

your own accomplishments to further market yourself to your

desired target market.

Fold-Over Property Brochures

Fold-Over Property Brochures (4-page) Standard with heavypaper and high-gloss coating. 81⁄2" x 11" finished size.

Quantity 100 200 500 each $1.40 1.34 1.32

140.00 268.00 660.00

Interior Version A Fold-Over Back Cover Version A Fold-Over

Front Cover Version A Fold-Over

Interior Version B Fold-Over

Front CoverVersion B Fold-Over

Back CoverVersion B Fold-Over


Property Postcards

Time is money. With every listing, you need

an immediate plan to get information about the

property into the hands of prospects. Merrill provides

several direct-mail postcard options. You can create,

customize and order these cards online 24/7. Use

your own mailing list or have us source a targeted

geographic list for you. We’ll take care of the

postal formatting, addressing and mailing tasks –

freeing you to do what makes you money – list

and sell properties.

Property postcards that get results

• Store up to 20 personal database (PDB) mailing lists and choose from several mailing options. Stay in contact with past clients, your sphere of influence or a specific area.

• Mail postcards to a PDB mailing list, forward to a geographic area or ship directly to the sales office.

• You can review past order information, monies spent, number of postcards ordered, etc., by viewing Job History . . . an excellent way to track marketing activities!

Use Standard Size Postcards, Business Reply Cards or the Large Size Postcards featuring your portrait and contact information plus the property photograph for:

1. Announcing your new listing2. Announcing the Open House on your new listing3. Announcing the sale of your listing4. Announcing your achievements

Large /Standard PostcardsAvailable in Large (81⁄2"x 51⁄2") or Standard (6" x 4") sizes

Black & White Large Postcard

Three Property Photos

Multiple Property Photos

One Property Photo

Company Paid Program

Company Paid Program

Additional designs available. View our entire collection online. 800 . 844 .7949

Postcard orders placed by 8 p.m. (ET) Mondaythrough Friday will ship the next business day. Mail delivery depends on the method selected.


NOTE: Postcards ordered without mailing service remainuncoated on mailing side to allow for self addressing.


Large B&W Postcards B & W customization, Includes Third Class postage. (High gloss coating not available). 81⁄2" x 51⁄2". Add .10 per piece for First Class postage.

Quantity 50 100 200 500 each $.44 .42 .41 .39

$22.00 42.00 82.00 195.00

Large Color Postcards Full color customization, standardwith high gloss coating. Includes Third Class postage. 81⁄2" x 51⁄2". Add .10 per piece for First Class postage.

Quantity 50 100 200 500 each $.57 .52 .51 .49

$28.50 52.00 102.00 245.00

Standard Color Postcards Full color customization, standard with high gloss coating. Always mails First Class. 6" x 4".

Quantity 50 100 200 500 each $.49 .44 .43 .41

$24.50 44.00 86.00 205.00

B&W Business Reply Postcards B & W customization. Always mails First Class. (High gloss coating not available). 53⁄4" x 41⁄4".

Quantity 50 100 200 500 each $.48 .46 .45 .43

$24.00 46.00 90.00 215.00

Color Business Reply Postcards Full color customization.Always mails First Class. (High gloss coating not available). 53⁄4" x 41⁄4".

Quantity 50 100 200 500 each $.61 .56 .55 .53

$30.50 56.00 110.00 265.00

Success Postcard Full color customization, standard withhigh gloss coating. Includes Third Class postage. 81⁄2" x 51⁄2". Add .10 per piece for First Class postage.

Quantity 50 100 200 500 each $.57 .52 .51 .49

$28.50 52.00 102.00 245.00

Business Reply Cards

Success Postcard

Full Color Customization

Black & White Customization

Theme & Seasonal Postcards

First Home

Waterfront Home

Golf Home

Beach Home

Summer Home

Concierge®

Building long-term relationshipsUse these postcards to develop a custom marketing campaign that will put you at the forefront of yourclient’s mind when they are looking to buy or sell. Mail a card every week, once a month or every othermonth–the choice is yours! Select the card, the message, when to send and the recipients. We’ll take care of the rest!

Large Postcards. Full color customization, standard withhigh gloss coating, includes 3rd class postage. 81⁄2" x 51⁄2". Add .10 per piece for First Class postage.

Quantity 50 100 200 500 each $.57 .52 .51 .49

$28.50 52.00 102.00 245.00

Imagine Series

Postcard orders placed by 8 p.m. (ET) Mondaythrough Friday will ship the next day. Mail deliverydepends on the method selected.





Fire Island Unisphere Flushing Meadow Park

Lead Router 1

Spring AheadCelebrate America Happy Thanksgiving

RelocationSmooth Sailing

Mature Market

Lead Router Series

Seasonal Series

General Series


Additional designs available. View our entire collection online. 800 . 844 .7949

Additional Lead Router and

Seasonal Series designs available

online, including Fall Back,

Tax Time and Happy New Year.

Lead Router 1

Women’s Cardigan 51-0341-[ ] -01 Small -02 Medium -03 Large -04 XL -05 XXLS-XL XXL$46.00 $48.00

Women’s White Poplin Shirt 51-0389-[ ] -01 Small -02 Medium -03 Large -04 XL -05 XXLS-XL XXL$39.50 $41.50

Men’s White Poplin Woven Shirt 51-0338-[ ] -02 Medium -03 Large -04 XL -05 XXLM-XL XXL$39.50 $41.50

House Key Tags 12-0205-00 Imprinted250 500 1,000$.49 each $.46 each $.43 each

Wearables

Specialty products branded exclusively forColdwell Banker Residential Brokerage.Great for open house giveaways, or use asclosing gifts.

Specialties

Microfiber Wind Shirt 51-0343-[ ] -01 Small -02 Medium -03 Large -04 XL -05 XXLS-XL XXL$46.75 $48.75

Color Grip Pen 12-0161-00 Logo and custom imprint in blue500 750 1,000$.59 each $.56 each $.52 each

Men’s Red Rapid Dry Polo Shirt 51-0378-[ ] -02 Medium -03 Large -04 XL -05 XXLM-XL XXL$36.75 $38.75

Women’s Red Rapid Dry Polo Shirt 51-0379-[ ] -01 Small -02 Medium -03 Large -04 XL -05 1XS-XL XXL$36.75 $38.75

White Ceramic Mugs 12-0720-00 11 oz. Unimprinted4$19.00

Two-Tone Cap 51-0335-00One size fits all1$12.50

Aloe Lip Balm with SPF Sunscreen 12-0124-00 Lip Balm, 4 color photo and

custom imprint12-0124-10 Lip Balm, Personal Retriever logo and

custom imprint100 300 500 1,000$2.15 each $1.95 each $1.80 each $1.65 each

House Magnet 12-0120-00 33⁄8" x 21⁄4"250 500 1,000$.41 each $.38 each $.36 each

Men’s Ivory Jersey Knit Sport Shirt

51-0337-[ ] -02 Medium -03 Large -04 XL -05 XXLM-XL XXL$33.50 $35.50Women’s Ivory Jersey Knit Sport Shirt51-0336-[ ] -01 Small -02 Medium -03 Large -04 XL -05 1XS-XL XXL$33.50 $35.50

Calendar Magnets

HomeBuyer GuideLetterhead

Business Cards

Brand Novelties

Collapsible Lawn Chair Relax in the great outdoors, in the privacy of your own backyard, at the lake or your favorite game. It features 2 can holders, a zippered pocket and its own carrying case.33" x 361⁄2" x 21". 12-0936-00 1 5 10$21.00 each $19.00 each $18.00 each

Charmed Key Rings House-shaped charm and hang tag (laser engraved with your logo) on a split-ring keyholder.12-0070-001 5 10 50$10.00 each $8.00 each $7.25 each $6.75 each12-0170-00 Order Customized with your company name50 100$11.00 each $10.50 each

Personal Promotion Marketing Tools

Coldwell Banker® Buttermints Cool, creamy mint with a buttery richness. Coldwell Banker logo imprinted on Royal blue wrapper.Perfect for open houses, parades and in your office.12-0532-00 1,000$99.50

Wine Charms Set of 6 wine charms custom made for those with style.Pewter finish with decorative blue beads for accent. Comesin drawstring pouch. Perfect for gift giving at the closing.

12-1103-00 1$15.75 set

Desk Yard Sign Business Card Holder This colorfulColdwell Banker® yard sign is a fun way to display a substantialnumber of cards. Great for open houses! Top holds “SOLD” rider or your custom name sign rider. Business cards sold separately. 77⁄8" wide by 11" tall by 31 ⁄ 2" deep.

12-1396-00 Business Card Holder with Sold Rider

1 5 10 20 50$18.95 15.70 13.60 12.60 12.10

12-1396-02 Custom Name Sign Rider

1$6.00 each

Name Badge

Business Card Magnets

Home EnhancementGuidebook

To view our selection of

100th Anniversary

products, log onto


M E R R I L L C O R P O R A T I O N

4110 Clearwater Road

St. Cloud, MN 56301

800.844.7949

Online ordering…made easy

Our ordering system offers you complete

control over your images and copy.

Allows instant viewing and approval of

your product.

LIMarketingTools.com1.800.844.7949

Log on today for a complete catalog of products and services.

Delivering Marketing Solutions to Real Estate™

Mail your products to a custom mailing list,

geographic mailing list or ship back to you.

Each order shows the date ordered,

completed and shipped.

Have questions or need assistance? Check

our online resources or call Customer

Service at 1-800-844-7949. Available

Monday through Friday 7 a.m to 7 p.m. (CT)

Enter your personal profile, property

profiles and mailing lists.

� Getting started

� Create your materials

� Online proofing

� Ship to you or your prospects

� Easily track your orders

� We’re here to help

coldwell banker residential brokerage customized marketing ...€¦ · $16.00 27.00 52.00 125.00...

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