colin carter - effective data distribution and consumption
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How Data is consumed andused by a Travel Publisher
Colin CarterTechnical Director
Weather2Travel.com
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Introduction to Weather2Travel.com
• Weather2Travel.com launched in 2005
• Now established as leading weather website for travel
• Climate and Weather Guides for EVERY country in the world
• Content driven sites using Affiliate Marketing
• Planning Tool - When is best time? Where is best?
• Provider of ‘Weather’ Content to Travel websites
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Working with Affiliate Marketing in Travel
• Started with Affiliate links, logos and banners
• First worked with datafeeds in 2007
• Now have dedicated server for data processing
(Currently loading over 20 million datafeed records daily)
• Data & Tools available for holidays, hotels, flights, hire cars,
adventure holidays, cottages
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Which Travel Merchants offer Data and Tools?
118 TravelAccorhotelsAirtoursAlpha RoomsAPHAttractiontixBalkan HolidaysBest Western Blue Chip HolidaysBookable HolidaysBritish AirwaysClub MedCoast & Country CottagesCooperative TravelCosmos HolidaysDirectline HolidaysDisneyland Paris GBDo Something DifferenteasyJet holidays
ebookers.comExpediaFarm and Cottage Holidays First ChoiceFlight + HotelG AdventuresHertz Holiday AutosHoliday NightsHoliday TaxisHolidaylettings.co.ukHoseasons HolidaysHostelbookersHotels.comImagine IrelandIntrepid TravelJet2HolidaysJustYouKLM
Red Letter DaysResponsibletravel.comSeatwave.comSecret EscapesSwiss International Sykes CottagesThe Holiday PlaceThomas CookThomsonTravel IntelligenceTravelsphere.co.ukTUIfly.comUK Theatre TicketsViagogoVirgin Holidays
KuoniLastminute.comLondonTheatreDirect.comloveholidays.comlowcostholidays.comMacdonald HotelsMarriott International Marsdens Cottage HolidaysMyCityDeal, GrouponNorfolk Country CottagesOctopus.comOlympic HolidaysOn the BeachPage and MoyPark InnPO FerriesQatar AirwaysRadisson BluRamada Jarvis
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DatafeedSpecialists
TechnologyProviders
Networks, Agenciesand Merchants
Who is providing Travel Data and Tools?
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What Types of Data & Tools are available to Publishers?
• Search APIs (Live vs Cached)
• White Label Solutions (Co-branding vs Full Integration)
• Datafeeds (XML vs Text / Availability vs Products + Lead Price)
• Widgets (JavaScript vs iFrame / Fixed code vs Contextual)
• Interactive Search Banners (Branded vs Unbranded)
• Deeplink Generators (Search Form vs Search Results)
• Affiliate Hubs (Merchant vs Network)
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Datafeeds
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Widgets & Dynamic Banners
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Interactive Search Banners
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Deeplink Generators
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Affiliate Hubs
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LiveProduct
Data
DatafeedSpecialists
Merchants
Networks
Agencies
Weather& Climate
Data
DestinationModel
Datafeeds
StaticData
Offline Static Product Data
OtherProviders
Process Data and Output to
Websites
Process Data and Output to
Websites
Weather2Travel.com
Website #3
Website #1
Website #2
Datafeed ProvidersDaily
Update
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Working with Data - Key Benefits to Publishers
• Datafeeds enhance publisher content
• Price point and Deeplinks place users on buying page
• Combine publisher content and product data to create unique
content or functionality (e.g. mashups)
• Automate regular product data updates
• Widgets offer ‘non-technical’ publishers interesting and
engaging content
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Working with Data - Problems and Issues for Publishers
• Datafeeds / APIs require level of technical ability and hardware
• No datafeed standards adopted across the industry
• Quality and Structure of data varies widely
• Publishers have different requirements
• Building the relationship between data and publisher content
is time consuming and problematic
• Still not enough understanding of publisher requirements