Understanding Web 2.0 in the

Enterprise

Key aspects to collaborating with technology in the

Global Village Marketplace

The loss of the village marketplace

The loss of the village marketplace

• Trade• News• Politics• Sport• Entertainment• Consumers ↔ Producers• Business ↔ Social

Social Media is changing the world by changing how we can communicate

“The moment our generation is living through is the largest increase in expressive capability in human history.”

- Clay Shirky

1:1 ∞:∞ 1:∞

Talked to

Talked with

Talked amongst

The village marketplace is back!

• TradeTrade• NewsNews• PoliticsPolitics• SportSport• EntertainmentEntertainment• Consumers Consumers ↔ Producers Producers• Business Business ↔ Social Social

How does this effect the way we do business?

Distributed cognition - The power of the groupEdwin Hutchins

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Pilothouse

Pelorus

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Chart table

Radars

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Breaking the rules to stay on track

Changing the way things are done

Changing the way things are done

Reassigning resources

Quick change can be lasting… …if there is leadership & cultural fit

“Most people are quite autonomous…

Yeah, not a great deal of hand holding”

“Most people are quite autonomous…

Yeah, not a great deal of hand holding”

“There was massive growth…I guess it was

because it was easy to use”

“There was massive growth…I guess it was

because it was easy to use”

“Don’t complain…about the procedure being bad. You just

go and re-write it until you think it is sufficiently good”

“Don’t complain…about the procedure being bad. You just

go and re-write it until you think it is sufficiently good”

1) It gives us new opportunities in how we interact with our customers

How would your business fair in the old village marketplace?•Would your reputation hold up?•What could you do differently because of the close relationships between your customers?

2) It opens new possibilities in how we work as a business

In the 80’s and 90’s we realised both our businesses and their environments are complex……but we kept trying to control both like they were simple & predictable.

2) It opens new possibilities in how we work as a business

Now we have the technologies & techniques to harness some of that complexity and make the most of the new marketplace.

What is the difference betweenWeb 2.0 in Business… …and Enterprise 2.0?

It’s about seeing the new marketplaceand understanding our place

within it.

Thanks

Blog: www.DeltaKnowledge.netTwitter: DeltaKnowledgeLinked-In:

www.linkedin.com/in/stuartfrench

Three principles to get started on the journeyThree principles to get started on the journey

Principle 1:Consider the application,not just the tool

Is our culture suited to wikis?

Could our culture solvea problem like this collaboratively?

Principle 2:Consider the culture of the group, not just the company as a whole

Principle 3:Let participation guide evolution

Thanks

Blog: www.DeltaKnowledge.netTwitter: DeltaKnowledgeLinked-In:

www.linkedin.com/in/stuartfrench