collaboration 2.0
DESCRIPTION
Mike Ellis and Lisa Price demonstrate practical examples of high impact, low-budget web 2.0 techniques that organisations can use to transform the way they work.TRANSCRIPT
COLLABORATION 2.0Real world examples, and what we’ve learnt
Hello.
Mike Ellis, Solutions Architect@m1ke_ellis
Lisa Price, Web Communications Manager@lisapr1ce
By the way...
> these slides are CC licensed> they will be available online at slideshare.net/eduserv
It is easy saying “web2.0 is good”...
...but making it happen is harder
This is about our real experiences
1. doing things quickly2. building community and content3. finding out what “2.0” does for organisations
Some background
Eduserv specialises in high-end solutions
> this means we specify...> plan> plan some more> follow known methodologies> have backups
... web 2.0 sometimes leapfrogs all of that
...make it up as we go along
We’re too big to rely on the water cooler…
…but we need some structure
> …the dissenting voice> …perceived risk (aka “fear”)> …the “just a fad” thing> …the “but why?” thing
Reasons to be fearful…
Our basic requirement was:
“everyone at Eduserv should be better informed about our business, and more in touch with our day-to-day activities”
Our secondary requirements:
> democracy! allow anyone to contribute> be easy to administer> give moderators powerful tools> fast, visible results and benefits
Problem #1: nowhere to share
Solution: “Inform” our internal blog
“simplepress” forum
internal newsletter
...tangible results
> 256 posts, 42 authors> 14,000 visits> 53,000 page views> 3.75 pages/visit> 04:30 avg. time on site
What we learnt:
> get agreement to play> use a known, easy platform (WP)> perfection isn’t a necessity> iterative improvement> launch, then continue to cultivate> innovation is infectious!
total spend: £0 + 20 days effort(of which maybe 2 days tech)
Problem #2: who is everyone?
Solution: staff directory “2.0”
…and useful personally editable fields
..shortly we should also have “add as friend” and other SN style tools...
...built with a simple API
..which allows us to multi-surface
What we learnt:
> org charts> printable directories> personal preference management> photos> bios> ...you never know where you might need a staff directory!
total spend: £0 + 5 days effort
Problem #3: email isn’t always the right channel
Solution: Microblogging (?)
What we learnt (are learning..)
> some messages are better suited to a micro-blogging format> some staff find it spammy / noisy> others are a bit non-plussed> in general it seems popular (so far!)
total spend: £0 (but admin tools would be nice..!)
Problem #4: things are too complicated*
* when the task is often straight-forward
Solution: radical simplification!
> search..> ..links> (that’s it)
What we learnt:
> Sharepoint wasn’t delivering everything we needed ...but people assumed that we *should* use it> 95% people’s day-to-day tasks are simple: staff search, expenses form, templates
total cost: £0 + 5 days build
Caveat
> we’re a hosting and development company so we have skills and resources in-house> BUT! Wide range of easy-to-use, low-cost apps out there that can help you transform how you work. Don’t need to be an uber geek to get started.
Conclusions
> social software in the enterprise requires a different approach: speed is essential..> rapid build, adapt on the fly> fail quickly!> internal marketing is essential> push for open editorial policy> put users at the centre
Credits
http://www.flickr.com/photos/32209013@N06/3217927975/http://www.flickr.com/photos/ftmott/3553154938/http://www.flickr.com/photos/tinglebum/521660272/http://www.flickr.com/photos/wishymom/566394520/http://www.flickr.com/photos/dumbledad/galleries/72157622395957178/