Doug Woodring

Co-Founder/Director

Consider……

We use 85,000,000 plastic bottles every 3 minutes

We use Permanent material for disposable products – 50% of all plastics made

Over 260m tons per year……… Roughly 90% never gets recycled

Tragedy of the Commons

Large global issue – no “owners” No Laws No Boundaries

For real environmental change and improvement, the current model is broken…….

Collaboration and Engagement

Governments are shrinking NGOs are filling the void In a digital world of information,

companies are unable to hide

Opportunities abound for companies that get engaged in real issues, and collaborate with their communities

Kaisei = “Ocean Planet”

Mission 1: Inspire and Introduce ways to Improve the Ocean’s Health Remove and remediate debris that has polluted our

ocean Focus mainly on plastic that threatens the planet’s

ecosystem, kills marine life, and potentially impacts our food supply

Mission 2: Motivate Change Adapt corporate and societal behaviour to prevent

future damage Encourage the use of bio-degradable (and ocean-

degradable) plastics and new forms of recycling

Myths

It is not the 8th Continent It is not a land mass like a floating

landfill

REALITY

It is probably twice the size of Texas It is pervasive Disposable plastics have gone global

Voyage Tracker

Project Kaisei Programs

Ocean Research Expeditions Annual scientific expeditions to perform research at

sea on the pattern and impact of marine debris Break Through Analysis

Our scientists analyze this new data in our network of collaborating laboratories globally

Innovation Development We identify, test and promote new ways to retrieve

and convert marine debris as well as prevent and reduce waste

Accelerating Change We apply our discoveries in programs to change

consumer behavior, improve industry practices, and craft public policy

Global Collaboration

Inform – Science and facts to support market/behavioural change

Induce – Explore new incentive or price points for industry adoption

Enable – Develop methods to aggregate demand, inspire policy change

Sustain – Make a case for long term protection/prevention via market forces, policy and multi-lateral support

Corporate partnerships with NGOs build trust

C80. Would you be more or less likely to trust a company that partners with NGOs to battle global issues such as climate change, alleviating poverty or curing diseases, than you would be to trust a company that works alone? (Net More Likely: Much More + A Little More) Informed Publics ages 25-64 in Asia Pacific (China, India, Japan, S. Korea, Indonesia, Singapore, Australia)

Asia Pacific

35

Seven New Behaviors

• Listen with new intelligence• Participate in the conversation: real time/

all the time• Create and co-create content• Socialise media relations• Champion open advocacy• Build active partnerships: for common

good• Embrace complexity

37

Triple Bottom Line

Companies win via PR, community loyalty, new markets

Donors win with leveraged skills/assets

Environment wins with magnified awareness and solutions

Environmental Opportunities

Our economy is a 100% subsidiary of the environment. Why do we forget that?

The environment touches everything in our business lives

The opportunities are vast – if they are grabbed and thought of as such, not as niceties for annual reports.

There is no “Away”………..

Doug Woodringdoug@projectkaisei.org