collaborative bim series infographic
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������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
14775227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690615
1
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
The Objectives•Provideourclientwith
valuableleadsandindustryexposuretoouruniqueB2Baudienceinanengagingenvironment
•Createaplatformtoprovidepracticaladviceandguid-anceonthesubjectofBIM(BuildingInformationModel-ling)
•Createabuzzandactivelyengagewithsocialmedia
•Clientseenasathoughtleaderandhaveanalign-mentwithBIMproducts
The SolutionCollaborativeBIMSeries:•Aneditorially-ledonlineresource
centreprovidingpracticaladviceandguidancethroughaseriesofwebinarsandotherusefuldocument/links
•Wealsosuccessfullytrialledandintroduceda‘socialmediachair’whodroveTwitterinteractionandsubsequentlysocialmediareach
The Collaborative BIM Series of webinarsAClientSolutionscasestudy
Social media buzz
Audience engagement
A Global Community
14 unique speakers 2 client speakers1 Building Technical Editor
Architect@studioklaschkawasour‘SocialMediaChair’forthethirdwebinarintheseries,engagingwithanddrivingTwitterconversation.
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
#fluffykitten
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
Average daily mentions of ‘Asite’ on social media before and after webinar
DatacompiledusingsocialmediamonitoringtoolSM2
*Includes51questionsreceivedpre-webinar
Theword‘BIM’means‘BuildingInformationModelling’sothephrase‘BIMmodel’is‘BuildingInformationModellingmodel’.Architectsbelieve*thatwhensomeonesaysBIMmodel,afluffykittendies.ThispopularTwitterhashtagwasusedthroughoutthewebinar.*theydon’treally
������������LIVE
ATTENDEES719
ON DEMAND
ATTENDEES1280
LIVEATTENDEES
663
ON DEMAND
ATTENDEES751
MEAN AVGTIME IN
WEBINAR45:02
MEAN AVGTIME IN
WEBINAR38:24
MEAN AVGTIME IN
WEBINAR39:36
MEAN AVGTIME IN
WEBINAR39:41
MEAN AVGTIME IN
WEBINAR36:29
MEAN AVGTIME IN
WEBINAR49:35
LIVEATTENDEES
793
ON DEMAND
ATTENDEES430
LIVEATTENDEES
433
ON DEMAND
ATTENDEES38
LIVEATTENDEES
466
LIVEATTENDEES
616
ON DEMAND
ATTENDEES132
ON DEMAND
ATTENDEES210
826attendees
Ownership,Contracts
& Insurance
CUMULATIVE REGISTRANTS
1477
5227
4233
6612
2690
6151
Compatibility & Collaboration
1,223attendees
BIM & Facilities
Management598attendees
Whatis BIM?1,999
attendees
1,414attendees
BIMing UpThe BIM Clinic471
attendees
[ ]Longer thanit took to build
the EmpireState Building
TOTAL TIME SPENT
IN EVENTBY ALL ATTENDEES
677DAYS
5%attended the �nal
webinar via our CUSTOM MOBILE
APP
600+240+100+40+20+10=Multiple Webinars Attended
Average Webinars attended
1 1.65 2 3 4 5 6
60.6% 23.5% 10.3% 4.3% 1.5% 0.5%
*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.
���[ ]
TOTAL REGISTRANTS
6612
CONVERSION RATE
60.1%
ATTENDED AT LEAST 1 WEBINAR
3976
Speakers
14 unique speakers 2 client speakers.1 Building Technical Editor
Tweet Buzz
WEEKS PRIOR TO WEBINAR
Tweet Reach:
30,000
3.7
-5 -4 -3 -2 -1 0 1 2
1.1 2.3 3.00.6
23.7
11.6 11.0
EUROPE
83%NORTH AMERICA
7.6%ASIA
3%
AUSTRALASIA
2.7%MIDDLE EAST
2.6%AFRICA
0.9%
SOUTH AMERICA
0.3%
WINNER 2012 Be2Awardsbest virtual or hybrid event
Business Marketing Association of New York ACE awards
social media twitter campaign category
3rd PLACE
Total Tweets sent:
306
??
????
1401
2
3
4
5
6
217127
111114114*
*Includes 51 questions also received pre-webinar
Questions Asked Per Webinar
Contact Donna Wright [email protected] or call +44 (0)207 560 4291 tofind out more on our award winning opportunities
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