collaborative media: hannah rudman lecture 22.03.11
TRANSCRIPT
Collaborative Media
Social Networking tools for strategic business development
1Tuesday, 22 March 2011
2Tuesday, 22 March 2011
http://getambition.com@getambition
3Tuesday, 22 March 2011
4Tuesday, 22 March 2011
http://getambition.ning.com
5Tuesday, 22 March 2011
Talking, not broadcasting is the right model
6Tuesday, 22 March 2011
Part 1:// Strategic purpose 1/INFLUENCE
7Tuesday, 22 March 2011
“We-think” “We-Think: the power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and
Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be
players not just spectators, part of the action, not on the sidelines.”
Charles Leadbeater, thinker and author.www.wethinkthebook.net
“We-Think: the power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines.”
Charles Leadbeater, thinker and author.www.wethinkthebook.net
8Tuesday, 22 March 2011
9Tuesday, 22 March 2011
10Tuesday, 22 March 2011
11Tuesday, 22 March 2011
12Tuesday, 22 March 2011
13Tuesday, 22 March 2011
Web Page = Viewable from one to manyLimited conversation
13Tuesday, 22 March 2011
Web Page = Viewable from one to manyLimited conversation
Blog = Viewable from one to manyOpen public conversation
A feedback loop
13Tuesday, 22 March 2011
Web Page = Viewable from one to manyLimited conversation
Blog = Viewable from one to manyOpen public conversation
A feedback loop
Chat Room = Viewable from one to manyNot easy to access
13Tuesday, 22 March 2011
Web Page = Viewable from one to manyLimited conversation
Blog = Viewable from one to manyOpen public conversation
A feedback loop
Chat Room = Viewable from one to manyNot easy to access
Twitter = Viewable one to one or manyEasy to access
Public feedback loop
13Tuesday, 22 March 2011
14Tuesday, 22 March 2011
15Tuesday, 22 March 2011
David Cameron15Tuesday, 22 March 2011
16Tuesday, 22 March 2011
Nick Clegg16Tuesday, 22 March 2011
number10.gov.uk17Tuesday, 22 March 2011
18Tuesday, 22 March 2011
19Tuesday, 22 March 2011
19Tuesday, 22 March 2011
20Tuesday, 22 March 2011
21Tuesday, 22 March 2011
Royal Liverpool Philharmonic’s key social media tools
22Tuesday, 22 March 2011
23Tuesday, 22 March 2011
24Tuesday, 22 March 2011
Brooklyn Museum
25Tuesday, 22 March 2011
• Now..– Users– Co-creators– Contributors– Peers– Producers– Promoters
These people are your new sales & marketing, press & PR teams - don’t
underestimate the importance of building a relationship with them!
• Formally…– Audience– Consumer– Listener– Customer– Buyer
26Tuesday, 22 March 2011
Part 2:// Strategic purpose 2/
BUILD CUSTOMER BASE
27Tuesday, 22 March 2011
28Tuesday, 22 March 2011
29Tuesday, 22 March 2011
30Tuesday, 22 March 2011
31Tuesday, 22 March 2011
NTW built through...
• Personal welcome
• Being available
• Showing what they were building (behind the scenes)
• Inviting input - trigging ways to participate
• Moderating but letting the tone of the network emerge organically
32Tuesday, 22 March 2011
Fundraising communities: Cash in the cloud
33Tuesday, 22 March 2011
34Tuesday, 22 March 2011
35Tuesday, 22 March 2011
36Tuesday, 22 March 2011
37Tuesday, 22 March 2011
38Tuesday, 22 March 2011
39Tuesday, 22 March 2011
40Tuesday, 22 March 2011
41Tuesday, 22 March 2011
42Tuesday, 22 March 2011
43Tuesday, 22 March 2011
44Tuesday, 22 March 2011
45Tuesday, 22 March 2011
46Tuesday, 22 March 2011
47Tuesday, 22 March 2011
48Tuesday, 22 March 2011
49Tuesday, 22 March 2011
50Tuesday, 22 March 2011
Slide courtesy of TEAM Tourism51Tuesday, 22 March 2011
Slide courtesy of TEAM Tourism52Tuesday, 22 March 2011
Slide courtesy of TEAM Tourism53Tuesday, 22 March 2011
>reach - via geolocative technologies
54Tuesday, 22 March 2011
55Tuesday, 22 March 2011
>reach - via geolocative technologies
56Tuesday, 22 March 2011
>reach - via social media
57Tuesday, 22 March 2011
Audiences like to talk back!
58Tuesday, 22 March 2011
Part 3:// Strategic purpose 3:
NEW PRODUCTS
59Tuesday, 22 March 2011
60Tuesday, 22 March 2011
60Tuesday, 22 March 2011
> participation, engagement
61Tuesday, 22 March 2011
UGC - is the projectUGC - is the project
62Tuesday, 22 March 2011
63Tuesday, 22 March 2011
Text
Trailer
64Tuesday, 22 March 2011
Text
Trailer
64Tuesday, 22 March 2011
Text
Trailer
64Tuesday, 22 March 2011
65Tuesday, 22 March 2011
66Tuesday, 22 March 2011
Part 4:// Strategic purpose 4:
NEW BUSINESS MODELS
67Tuesday, 22 March 2011
> sustainability: new fundraising methods
68Tuesday, 22 March 2011
69Tuesday, 22 March 2011
Cash on the cloud
70Tuesday, 22 March 2011
Uncultured Project
71Tuesday, 22 March 2011
Open Innovation/user innovation
• The people with the best ideas don’t work for you
72Tuesday, 22 March 2011
How can peer voted, democratic models be applied?
73Tuesday, 22 March 2011
74Tuesday, 22 March 2011
Thanks for listening!
75Tuesday, 22 March 2011