2015-2016Award Entry GuidelinesNote: Use a separate envelope like this one for EACH ENTRY The guidelines poster and free, plastic entry envelopes are being distributed this year to all entrants. Please contact Allie or Jesse to pick up your envelope(s).

WHEN YOU SUBMIT YOUR ENTRIES, PLEASE: • Package them according to the Rules and Categories for 2015-2016.• Include a completed and signed manifest/invoice form (print this out from the

Awards entry site)• Make sure your entries match your manifest form.• Include your payment (cash,checks) or pay by Visa, MC, or AE online when you

enter.

ENTRY IDENTIFICATION: • Detach the category and entry number labels from the entry form generated

when you submitted your entry information online.• Affix an entry label on the outside right corner of the entry envelope (shown on

this sheet)• Firmly affix the entry number to the upper right corner on the back of each

piece of the entry.• Include two copies of the entry form in the envelope• If submitting DVDs or CDs, affix the label to the case or sleeve - NOT on the face

of the disc. Write the entry number and entry title on the disc with a markingpen.

• Label each component of an Integrated Campaign in the same fashion and puteach piece in the same envelope.

ENTRY SUBMISSION: • Physical entries must be placed inside the plastic envelope provided.• Firmly affix the entry number to the BACK of every piece in the entry.• Place a label in the upper right hand corner (as shown on this sheet) of the

envelope provided.• Insert the two copies of the entry form securely inside the envelope behind the

piece you’re entering.• If a manila-type envelope is used, the entry number label should be attached to

the BACK of the entry. Spray-mount the entire entry form and attach to the frontof the envelope. Insert a copy of the entry form inside the envelope.

• Entries too large for the provided envelope: (1) Turn in the envelope withan entry form anyway. (2) Package the entry appropriately in the event that it’sshipped to District or Nationals for judging. (3) Include a copy of the entry formin the packaging and write the entry number outside of the packaging. (4) Inthe case of large displays, submit a photo with the entry envelope for judgingrather than the entire display to be assembled.

• If this is your only entry: (1) Include two hardcopies of your entry in theenvelope (2) Place an entry number label on the back of each copy

MOST ENTRIES MUST INCLUDE:• This guidelines sheet.• An entry number label (as shown on this sheet) on the provided envelope• Two copies of your entry with an entry number label on the back• Two copies of the entry form.• Do not attach the entire entry form to your entry.

3-D SUBMISSIONS: • If a three-dimensional (3-D) item is small enough, it should be placed inside an

envelope, as described above.• Include a hardcopy of your entry, with a label, in the envelope• Firmly affix the entry number to the BACK of every piece in the entry.• Insert the two copies of the entry form securely inside the envelope behind the

physical entry.• If a manila-type envelope is used, the entry number label should be attached to

the BACK of the entry. Spray-mount the entire entry form and attach to the frontof the envelope. Insert a copy of the entry form inside the envelope.

3-D SUBMISSIONS TOO LARGE FOR ENVELOPE:• The entry item should be enclosed in an appropriately sized box.• Place an entry number label on the bottom of the piece being entered.• Firmly affix the entry number to the top of the box in the upper right hand

corner.• Spray mount the entry form to the bottom of the box.• Place a second copy of the entry form inside the box.SHIPMENT OF ENTRIES: All entries become property of the club and will not be returned.

PACKAGING OF ENTRIES:Proper packaging of 3D entries and providing an additional copy of print entries allows us to display winning entries at the Awards Gala and also to successfully forward those entries to District and Nationals.

CAMPAIGN ENTRIES:• Follow the instructions for either 2-D or 3-D submissions above.• Label each piece on the back upper right hand corner (2-D) or on the bottom

(3-D).• Indicate on each label “1 of 2” or “2 of 2” etc.• Include an extra copy of the entry form inside the envelope or box.• Integrated campaigns: all components must be entered together in one

envelope. Label each piece with the entry number and include “1 of 4” or “2 of4” etc. Affix an entry form to the outside of the envelope and include an extracopy inside the envelope.

A SINGLE medium campaign is no less than two and no more than four pieces in the entry. An INTEGRATED campaign is a series of of ads, commercials or executions that utilize more than one medium. You can submit up to ten executions for judging. Entries that contain one or more of these elements: Social Media, Digital Apps, or Non-Traditional may be accompanied by a written or digital (video) summary of no more than 250 words (written) or 90 seconds (digital). Digital summaries must be submitted by uploading the video through the online entry process.

BROADCAST, AUDIO VISUAL OR COMPUTER PRESENTATION ENTRIES:• All video and audio entries must be submitted as uploads during the online

entry process.• DVDs and CDs are NO LONGER ACCEPTED (except in Categories 41A, B & C)

and will not be judged.• This entry process applies for all TV commercials, radio commercials,

infomercials, webisodes, Internet commercials, and digital summaries for allnon-traditional, mobile app and integrated campaign entries.

• In every case, all digital filenames MUST contain the entire entry number in thisformat: XX-XXX-XXXXX

• All entries containing video and audio assets must submit a HARD COPYentry form by the club’s entry deadline to use for the Awards Gala. Follow theonline entry directions to print and submit your entry forms after uploading iscomplete.

• Video sales presentations and infomercial entries must submited an editedrepresentative content of NO MORE THAN five minutes in length. The editedentry must be uploaded as a digital video file.

DIGITAL ADVERTISING ENTRIES MUST INCLUDE: • For website and all online entries, submit the URL addresses.• For multiple URLS in a campaign category, create a webpage that contains each

of the individual links and provide the single URL to your newly created page.DO NOT SUMBIT a URL that leads directly to a “swf” file.

• Provide two copies of the entry form in the provided envelope.• One CD or DVD with the entry on it (to be used only if Internet is unavailable

for some reason). If your entry is a website that is database driven or cannot berepresented on a CD, please note on the entry form.

Where the web content is no longer available online, the entrant should attempt to provide a competition judging site for the work. URLs, banners and menus must not contain any references to the entrant.

For Disk-Based Sales Packages, submit on CD/DVD. Do not submit executable files that will attempt to install a program on the judging computer(s). Executable files cannot be judged and will be disqualified without reimbursement of entry fees.

Judging will be done online, using the URL whenever possible. URLs should not require any username or password for access. In cases where this exists, the entrant should create an independent URL. URLs, banners and menus must not contain any references to the entrant.

QUESTIONS? Contact:

Gala, Software Allie Yongue, allie.yongue@erwinpeland.com, 864.590.9314

Rules and CategoriesTim Neal, tim@palmettographics.com, 864.329.1120

Student EntriesJesse Larson, jesse@photoelectric.tv, 864.250.9980

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DIGITAL ENTRIES

Entries in all Online/Interactive CategoriesEntries in all Film, Video & Sound Categories Entries in select Elements of Advertising Campaigns

•••

Entries in the categories listed below may be made entirely online, including submission of creative assets either via digital file uploads or submission of URLs.

LOCAL ONLY CATEGORIES:

This year, AAF Greenville will offer several Local Only Categories. Please note Local Only Categories are not eligible to be forwarded on to the District or National level competition. This year's local categories are:

• Freelance Design

• Print Quality

• B2B - Print Only

• B2B - Online/Interactive

• Local Broadcast - Below $15,000 Budget

2012 - 2013 ADDY Entry Guidelines

10-02-1234567-8ACOLLATERAL MATERIALPublication Design, Cover

NOTE: Use a separate envelope like this one for EACH ENTRY.

TO ENTER THE ADDY® AWARDS:Go to www.aafgreenville.org/addys. Click on the link to enter the ADDYs.

This year, AAF National has updated the Omni software. You will need to register with the new software. However if you have entered before, it should pull in your previous information.

Once you register, the software may ask you to Þnd your club: ! ! State: South Carolina! ! City: Greenville! ! Club: AAF - Greenville

• Complete the entrant information...name, address..member/non-member, phone, etc. • Complete the information for each entry. See new rules / updates below. • Print out two copies of each entry form.• Print out one copy of your manifest and sign it.• Package your entries as directed below.

Professional Call-For-Entries:• Bring your entries to Jackson Marketing Group from 4 pm – 6:30 pm on the following date:DEADLINE: Tuesday, January 15, 2O13Photoelectric Address: 2 Task Industrial Court, Greenville SC 29607

Student Call-For-Entries:• Bring your entries to Photoelectric from 4 pm – 6:30 pm on the following date:DEADLINE: Friday, January 18, 2O13Photoelectric Address: 103 B Augusta Street, Greenville SC 29601

ADDY Entry Fees:! Professional entry fees: ! $70 per entry for members $100 per campaign entry for members! $100 per entry for non-members $130 per campaign entry for non-members

! Student entry fees:! $30 per entry

Make sure to download your updated version of the Rules and Categories from AAF Greenville’s website, aafgreenville.org/ADDYs

(Please note: all changes for the 2012-2013 ADDYs are marked in red.)

Thank you to our Sponsors

TO ENTER THE ADDY AWARDS:

Go to the AAF Greenville CMS Website and choose either Professional or Student to begin an account. Or, log onto www.aafgreenville.org and follow the links to enter the Awards.

This year, AAF National has updated the entry software system. You will have to register with the new software in order to enter your submissions.

Once you register, the software will ask you to : • Complete the entrant information....name, address, member/non-member, phone number, etc. • Complete the information for each entry. See the guidelines sheet or the Rules and Categories PDF provided by AAF National. • Print out two copies of each entry form. • Print out one copy of your manifest and sign it. • Package your entries according to the rules and guidelines.

Professional Call For Entries:• Bring your entries to Jackson Marketing Group from 4 pm - 6pm on the following date:DEADLINE: Friday, January 15, 2016Jackson Marketing Group Address: 2 Task Industrial Ct., Greenville, SC 29607

Student Call For Entries:• Bring your entries to Photoelectric from 4 pm - 6pm on the following date:DEADLINE: Friday, January 22, 2016Photoelectric Address: 103 B Augusta Street, Greenville, SC 29601

ADDY ENTRY FEES:

Professional Entry Fees: Single Entry - $70 for members, $130 for non-members Campaign Entry - $100 for members, $150 for non-members

Student Entry Fees: $30 per entry

Make sure to download an updated version of the Rules and Categories from AAF National website or under the Awards section of the AAF Greenville website.

THANK YOU TO OUR SPONSORS

2015-2016Award Entry GuidelinesNote: Use a separate envelope like this one for EACH ENTRYThe guidelines poster and free, plastic entry envelopes are being distributed this year to all entrants. Please contact Allie or Jesse to pick up your envelope(s).

03-GRV-00920-10BCOLLATERAL MATERIALPoster, Campaign