collection development/damir doma
DESCRIPTION
This salesbook is a school project of mine, which I chose Damir Doma as the brand to get into and base the collection upon.TRANSCRIPT
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DAMIR DOMAad infinitum spring summer
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a d . i n f i n i t u mc o n t i n u e . f o r e v e r . w i t h o u t . l i m i t s
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I N D E X
Collection note 4
3
Colour bar code 5
Target group 6 - 7
Fabric swatches 8 - 9
Style review 1 0 - 1 1
Style 1/2 1 2 - 1 3
Style 3/4 1 4 - 1 5
Style 5/6 1 6 - 1 7
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c o l l e c t i o n . n o t eYou are taken in to the sphere of Yves Klein’s void. Through his conceptualization of an immaterial approach to art, the inspirational sphere will lead to a new perception of sculpturing garments .Distanced from conventional techniques, Damir Doma shows a collection focusing on textures and fabrics to create a room, as well as to step into Klein’s void /
Pure.infinite.Expressive.Conceptual
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b l a c k . o n y x / 0 0 0 1
C O L O U R
B A R
C O D E
o l d . r e d / 3 4 0 5
s k y h i g h / 1 7 9 0
desert /2775
L i g h t . s t o n e / 3 0 5 0
IKB /1720
golden.mustard/2730
p i n k . p o w e r / 3 4 4 0
hippopotamus/3005
white.desert/3990
*
*
*
*
* This symbol indicates thatit is an accent colour. 5
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T A R G E Tn e w / w a v eDomas’ work is harmonious-ly linked with an obsessive play between shadow and light.Questioning the modern man and woman’s wardrobe garments of-fer distinctive yet multiple ex-pressions of identity. By con-trasting elements of androgynous style with cross-cultural dress codes, historical spheres im-plementing a new definition and understanding of clothing. With this, a conclusion of whom DD is aiming towards will inevitably include the modern free-spirit-ed man and woman surrounded by intellectuality and creativity. The world in their eyes is about to change. The enormously crav-ing explorer inside is about to unleash. In order to perceive the world with its new wave of crea-tivity and innovation, clothing is a part of a new identity. Comfort and quality emphasized by design are the keywords of the ‘new wave’.
I n t r o d u c t i o nTo understand your target group is one of the crucial steps of getting into or still stay in the market. It will make a differ-ence when it comes to be true to the brand, to aim in the ‘right’ direction and most important; be true to the brands’ values and vision of whom to target.In order to get an overview and idea of who’s in the target group of Damir Doma, will the following visuals and notes be of great help, but first get a small introduction to Domas’ vision and thoughts.
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Urban // Nomad
Contemporary
Monochrome // avant gard
artistic Complexity
Light // dark
Harmony hope
Intellectual // thinker
free spirit // hope
Young minded
Pure // simplicity
Balanced
G R O U P /
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F A B R I C
100% silk
Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
92% cotton8% Beewax coating
90% Linen10% Metal
100% stonewashed silk
85%silk15%metal
golden.mustard/2730desert /2775 hippopotamus/3005Light stone/3050white desert/3990 *
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S W A T C H E S /
Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
60% silk40% cotton
70% cotton30% silk(Jersey)
100% silk 50% cotton50% silk
100% silk
black onyx/0001IKB /1720s k y h i g h / 1 7 9 0pink power/3440Old red/3405 ***
* This symbol indicates thatit is an accent colour.
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S t y l e . r e v i e w
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P h y s i c a l :Damir Doma is recog-nized for the char-acteristic androgy-nous style, as well as dressing men and women with strength and con-fidence yet with a pure and sensible sense.
M a t e r i a l s : High quality silk, cash-mere (and fine wool), linen, cotton, metal mix, shark/horse/hippo-potamus leather, exotic furs.
Q u a l i t y : High quality materials with tailor finishing and technique. Made in Italy.
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Y v e s s t y l e / 0 1
G . M / 2 7 3 0B . O / 0 0 0 1
Low-crotched pantal-on with three welt pockets. deconstructed pattern.Loose fit and pleated front.
Due to the precious material used,we recommend handling this article withcare, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at aspecialized dry- cleaner’s following thewashing instructions label inside.
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Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
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S . H / 2 7 9 0D / 2 7 7 5
Due to the precious material used,we recommend handling this article withcare, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at aspecialized dry- cleaner’s following thewashing instructions label inside.
Jacket with hood and sleeves. Raw selvedge in front from sleeves to hood. Asymetrical neck cut. Special ‘hood in sleeve’ construction with loos fit.
s t y l e / 0 2 A d r i e n n e
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Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
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M a r i es t y l e / 0 3
O . R / 3 4 0 5I K B / 1 7 2 0
One size chemise that isbased on primary pattern andacient tailoring. Raw selvedge infront and lower sleeve seam.Fine finished hemline with vents.
D / 2 7 7 5
Due to the precious material used,we recommend handling this article withcare, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at aspecialized dry- cleaner’s following thewashing instructions label inside.
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Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
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C è l i n e s t y l e / 0 4
O . R / 3 4 0 5I K B / 1 7 2 0
based on standard pencil skirt with a flap, all of finetailoing. Raw selvedge in front and lower sleeve seam.Fine finished hemline with vents.
D / 2 7 7 5
Due to the precious material used,we recommend handling this article withcare, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at aspecialized dry- cleaner’s following thewashing instructions label inside.
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Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
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S a b i n e s t y l e / 0 5
W . D / 3 9 9 0H . P / 3 0 0 5
Long gilet with inverted lapelsand one hidden pressbutton.Two welt-pockets . Semi lining with raw selvedge.
Due to the precious material used,we recommend handling this article withcare, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at aspecialized dry- cleaner’s following thewashing instructions label inside.
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Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
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É l i s es t y l e / 0 6
L . S / 3 0 5 0P . P / 3 4 4 0
Low-crotched panthalons with three welt pockets. deconstructed pattern.Loose fit and pleated front.
Due to the precious material used,we recommend handling this article withcare, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at aspecialized dry- cleaner’s following thewashing instructions label inside.
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Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only
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DAMIR DOMA
w w w . d a m i r d o m a . c o m
continue.forever.without.limits
designed by Alexander Lindseth