collections trust skills seminar - 'going digital
DESCRIPTION
Presentation to the Collections Trust Skills Seminar on 'Going Digital'TRANSCRIPT
Digital & your museumNick Poole, CEO, Collections Trust
These slides are online at http://www.slideshare.net/nickpoole
Contact me @NickPoole1
Welcome!
Contents
• Technology and you• Where to fit ‘Digital’ into your museum• Think big, start small...• Benchmarking your museum• Sharing Collections online• Built to last – planning for digital sustainability• Funding Digital projects• Sources of help and advice
Put your hands up if you...
Put your hands up if you...
• Use a set-top-box to record and watch telly
Put your hands up if you...
• Use a set-top-box to record and watch telly
• Own a smartphone
Put your hands up if you...
• Use a set-top-box to record and watch telly
• Own a smartphone
• Have a Facebook account
Put your hands up if you...
• Use a set-top-box to record and watch telly
• Own a smartphone
• Have a Facebook account
• Have edited a website
Put your hands up if you...
• Use a set-top-box to record and watch telly
• Own a smartphone
• Have a Facebook account
• Have edited a website
• Have edited wikipedia
Put your hands up if you...
• Use a set-top-box to record and watch telly
• Own a smartphone
• Have a Facebook account
• Have edited a website
• Have edited wikipedia
• Spend a lot of your evenings looking like this..
“Where do I put ‘digital’ into my museum so that it is most effective? Does it sit with marketing or curatorial?”
MISSION
MISSION
POLICIES & PLANS
MISSION
POLICIES & PLANS
FACILITIES
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
STAFF
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
STAFF
SERVICES
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
STAFF
SERVICES
BUSINESS MODEL
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
STAFF
SERVICES
BUSINESS MODEL
COMMUNICATIONS
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
STAFF
SERVICES
BUSINESS MODEL
COMMUNICATIONS
CULTURE
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
STAFF
SERVICES
BUSINESS MODEL
COMMUNICATIONS
CULTURE
DIGITAL!
A great digital museum is simply a great museum that is designed around the way people live now.
Think big, start small
Get startedGet started Find where you are
Find where you are Quick WinsQuick Wins Promote
yourself onlinePromote
yourself online
Open up collections
online
Open up collections
online
Create great content
Create great content
Think about Systems
Think about Systems
Generate income
Generate income
Go socialGo socialEmbrace
Participation & Engagement
Embrace Participation &
Engagement
Manage Digital Assets
Manage Digital Assets
Sort out Digital Copyright
Sort out Digital Copyright
Measure Success
Measure Success
Create Sustainable
Digital Content
Create Sustainable
Digital Content
Grapple with the Technical
Stuff
Grapple with the Technical
Stuff
Plan for the Future!
Plan for the Future!
Digital Benchmarks
• A simple diagnostic tool
• Mapping progress
• Celebrating success
• Planning development
• An integrated approach
Digital Benchmark “Range Statements”StrategyLevel Description0 The organisation has no strategic plan or statement of mission or purpose *1 The organisation has a strategic plan or mission which does not reference engagement
through technology2 The organisation has a strategic plan, which includes projects and programmes, some of
which make use of technology. Digital is not fully integrated into the strategy, which is not regularly reviewed.
3 The organisation has a strategic plan, which includes projects and programmes, some of which make use of technology.
Digital is integrated into the strategy, which is regularly reviewed. 4 The organisation has a strategic plan/mission in place which references the use of digital
technologies to support core delivery, or it has a separate (but connected) digital strategy in place.
There is at least one digital champion within the senior management of the organisation. The strategic plan is regularly reviewed and updated.
5 The organisation has a strategic plan/mission in place which integrates the use of digital technologies to support core delivery.
The digital elements of the plan are owned and championed at a senior (Board & management) level and supported by appropriate budgets.
Digital technologies are embedded across all teams/departments of the organisation. Digital delivery and engagement through technology are embedded within the
organisation’s performance framework. The strategic plan is regularly reviewed and updated.
Mid-sized regional museum
Smaller museum
Showing progress
Willing volunteers please!
Putting your Collections online
• Having things online does not automatically lead to access
• It is a significant investment of time and effort
• It is important to be clear about why you want to do it and what you want people to be able to do with them
• Think big, but start small!
What people want from online collections…
CONTENT
METADATA
A BIT A LOT
CONTENT
METADATA
A BIT A LOT
FUN
What people want from online collections…
CONTENT
METADATA
A BIT A LOT
FUN
RESEARCH
What people want from online collections…
CONTENT
METADATA
A BIT A LOT
FUN
RESEARCH
LEARNINGOUTREACH
What people want from online collections…
38
CONTENT
METADATA
A BIT A LOT
FUN
RESEARCH
LEARNING
DATA MININGCOLLECTIONS
MANAGEMENT
AGGREGATION
OUTREACH
What people want from online collections…
39
CONTENT
METADATA
A BIT A LOT
FUN
RESEARCH
LEARNING
DATA MININGCOLLECTIONS
MANAGEMENT
AGGREGATION
OUTREACH
Digitize relatively few things & spend your money on quality and context
What people want from online collections…
CONTENT
METADATA
A BIT A LOT
FUN
RESEARCH
LEARNING
DATA MININGCOLLECTIONS
MANAGEMENT
AGGREGATION
OUTREACH
Digitize relatively few things & spend your money on quality and context
Digitize lots of things, use standards and don’t worry too much about promotion
What people want from online collections…
“Get your content ready to go anywhere, because it’s going to go everywhere”
Be digitally promiscuous!
Google Cultural Institute
http://g-cultural-institute.appspot.com/signup and this
Without some kind of structure for metrics and evaluation in place, it can be very hard to see when you’re making progress.
C24 Let’s Get Real
Set up analytics…
http://weareculture24.org.uk/lets-get-real-resources/
Planning for digital sustainability
• Failing to plan = planning to fail!
• Digital is not a separate project
• Always think ‘what would I do if this were made of wood’
• Use industry standards
• Don’t be an amateur developer!
Funding Digital projects
• Heritage Lottery Fund Funding Framework– http://www.collectionslink.org.uk/programmes/hlf– http://www.hlf.org.uk
• Arts Council England funding programmes– http://www.artscouncil.org.uk/funding/apply-for-funding/
• Arts Council England Digital R&D Fund– http://www.artscouncil.org.uk/funding/our-investment/funding-
programmes/digital-randd-fund-for-arts-and-culture/
Funding Digital projects
• Arts & Humanities Research Council– http://www.ahrc.ac.uk/Funding-Opportunities/Pages/Funding-
Opportunities.aspx
• Join a Collections Trust project!– http://www.collectionslink.org.uk/programmes/european-projects
• CORDIS EU Programme Funding– http://cordis.europa.eu/home_en.html
Further information & resources
• www.collectionslink.org.uk - networks, advice, examples, tools
• www.jiscdigitalmedia.ac.uk - digitisation
• http://pro.europeana.eu – advice, expertise, copyright in Europe
• www.museumsandtheweb.com – example projects
• http://www.londonmuseumsgroup.org/share-london/ - resources
• http://www.si.edu/bestofbothworlds - inspiration!
Networks & communities
Digital Engagement Framework
http://www.digitalengagementframework.com/
Thank you!
These slides online at http://www.slideshare.net/nickpoole