college of design, engineering, and commerce (dec)

Philadelphia University College of Design + Engineering + Commerce (DEC)

Philadelphia University: College of Design + Engineering + Commerce (DEC)

DEC is a new college and curriculum designed to:

Why DEC? Career Impact Curriculum Validation

Prepare students for the jobs that exist today and the ones that will emerge tomorrow

Prepare students to adapt to forces of change in their professions

Prepare students to collaborate effectively in teams

Why Curriculum + Projects Industry + Experts Facilities + ResourcesWhy Curriculum + Projects Industry + Experts Facilities + Resources


Why Curriculum + Projects Industry + Experts Facilities + Resources

VUCA (Volatile, Uncertain, Complex, Ambiguous)



WHY DEC?


MarketingGraphic DesignIndustrial Design Engineering

Junior DesignerDesign AssociateSenior DesignerDesign Director

Anthropology

Marketing AssistantMarketing AssociateNational Sales ManagerChief Marketing Officer

EngineerSenior Engineer

Principal EngineerDirector of Engineering

Why DEC: Career Continuum-Transient Professional Boundaries

Research


VP of Trends + Innovation

Envisioner

Experience Designer

VP of Consumer Insights

Social Media Officer

VP User Experience

Director Location Based Consumer Engagement


Gaps Gaps

Design Engineering BusinessFreshman

Sophomore

Junior

Senior

Traditional Collaborative CoursesTraditional Collaborative Courses

Traditional Collaborative CoursesTraditional Collaborative Courses

Broad Foundation

Graduate

Specialize

Addressing the Gap Effect

Why Curriculum + Projects Industry + Experts Facilities + ResourcesWhy Curriculum + Projects Industry + Experts Facilities + Resources


Curriculum + Projects Industry + Experts Facilities + Resources

DEC CORE CURRICULUM FRAMEWORK

Curriculum + ProjectsWhy

• 4 Courses• Advanced (Industry Partnered) Electives• Integrative Capstone



Integrative Design Process

Who Am I? How Am I Creative?



Business ModelInnovation

What Does Value Mean?How Do I Create Value?



Sustainability or Eco-Innovation

How Do I Deal With Complexity?



ResearchMethods

People (Problems) Are Not Always ClearHow Do I Know To Ask The Right Questions?


Fashion DesignFashion Industry ManagementFashion MerchandisingGraphic DesignMarketingTextile Material Technology

Market StrategyProduct DevelopmentSamples, Costing, ManufacturingConsumer BehaviorMaterials SelectionBranding, Promotion, Packaging


Advanced DEC Collaborative Electives

What Does This Mean in the Real World?



Senior Capstone

How do I put it All Together?


Curriculum + Projects Industry + Experts Facilities + Resources

THE NEXT FOUR YEARSYOUR CURRICULUM

Curriculum + ProjectsWhy



DEC Core Curriculum Overview- 4 courses and a capstone

Integrative Design Process (IDP)Integrative Design Process (IDP)

DEC Dialogues- Speaker Series (no credit)DEC Dialogues- Speaker Series (no credit)

College Studies- General EducationCollege Studies- General Education

Design FoundationDesign Foundation Engineering RequirementsEngineering

RequirementsBusiness CoreBusiness Core

MajorMajor MajorMajor MajorMajor

DESIGN ENGINEERING COMMERCE

Sophomore Year

Business Models InnovationBusiness Models Innovation

Sustainability or Eco-InnovationSustainability or Eco-Innovation


Design FoundationDesign FoundationEngineering

RequirementsEngineering


Major Specialization

Major Specialization Major

SpecializationMajor

Specialization



Freshman Year




Senior Year

Integrative CapstoneIntegrative Capstone

Writing Intensive CapstoneWriting Intensive Capstone







Junior Year

Ethnographic Research MethodsEthnographic Research Methods


Design FoundationDesign Foundation Engineering RequirementsEngineering


MajorMajor MajorMajor MajorMajor

DESIGN ENGINEERING COMMERCE

DEC collaborative CourseDEC collaborative Course

DEC collaborative CourseDEC collaborative Course



INTEGRATIVE DESIGN PROCESS

Why Curriculum + Projects



1. Understand team dynamics and how to work well in a team

2. Find problems and turn them into opportunities…don’t expect to just be handed problems to solve

3. Craft multiple solutions to the problems you find and make sure you identify associated risks and return

Introduction To Design Thinking, Design Research, And Design As Process To Identify Opportunities To Create Value.

WHAT? WHY?


Integrative Design Process


PRESIDENT(business)

EXECUTIVE DEAN(engineering)

DEC: Meet your Faculty: Executive Leadership in the Classroom



Integrative Design Process: Meet your Faculty:Our Best + Brightest Full Time Faculty and Administrators

Tod CorlettAssociate ProfessorID, Director Grad ID

Chris Pastore, PhDProfessorEngineering,

Barbara Kimmelman, PhDProfessor, History

Natalie Nixon, PhDAssociate ProfessorDirector, FIM

Maribeth Kradel WeitzelAssistant Professor, Graphic Design

Evan Goldman, PhDAssociate Professor, Biology

Heather McGowanAssistant Provost, DEC(Design + Business)

Gwynne KeathleyVice Provost(Interdisciplinary Design Education)

Leslie SamoniAssistant Professor, FIM



Sara BeckmanCollaboration

Stanford PhD Engineering

20+ years teaching design thinking in

MBA (Haas-Berkeley)

International Thought Leader- Design

Thinking + Collaboration

Kenneth JewelStorytelling

Art Center- ID

Continuum “Envisioner” bridging

strategy + development

Fortune 100 companies, P&G

developing countries, One Laptop per Child

Helen StringerDEC Careers

Graphic Design- Central College,

London

Global Director, Gillette/P&G

Managed integrations of acquisitions: Clairol

($5.6 Billion) and Gillette ($57 Billion)

DEC Dialogues: Fall IDP Series


Joann LeonardPresentation

History- Temple, Info Tech Systems Drexel,

PMP

Principle Education Consultant, Oracle

Prudential, SmithKline, Microsoft, and Right

Management Consultants.

Ayça ÇakmakliDesign Research

BA International Studies, MS

Industrial Design

Femme Den, Senior Researcher Smart

Design

National Speaker + Workshop Facilitator


Integrative Design Process: Fellows 2011-2012

Need Finding + Opportunity Scoping

Maryann Finew• 15 strategy consulting- Continuum• Consumer Insights+ Marketing• ID- Pratt, MBA-Harvard

Natalie Hanson• Global Director SAP• User Experience + Ethno• UG-Design Methods, PhD Anthro

Design Audits, Thinking, Experience Design

Sarah Rottenberg• Corporate Anthropologist + Strategist• Jump Associates, Doblin• BS Foreign Service, MS Anthropology

Kipp Bradford• Engineering Faculty Brown University

in Commerce, Organizations, and Entrepreneurship (COE)

• Bio Tech Entrepreneur• Engineer

Associative Thinking, Humor, Creativity

Barry Kudrowitz• Dissertation on Humor + Creativity• Faculty at U of Minneapolis• PhD MIT Engineering, Toy Inventor

Kenneth Jewel• Art Center Industrial Design• Envisioner- Continuum• Senior Consultant- Strategy +

Development

Design Research

Yvonne Lin• Senior Researcher Smart Design• Founder of the Femme Den• BFA RISD ID, MS Engineering Brown

Tara Marchionna• Senior Researcher Smart Design• Former Engineer- Pratt + Whitney• Dual Degree-Industrial Design +

Engineering- U of Michigan



DEC Building: ~40,000 Square Feet: Opening January 2013



Prepare you for today and tomorrow

Real World Challenges, Industry Engagement

Designed to ENHANCE your major, no additional courses

New cutting edge facilities (2013)

DEC Summarized


college of design, engineering, and commerce (dec)

Education

professionsprepare students

tomorrowprepare students

new college

innovationdirector location

resourcesvuca volatile

integrative capstone