college of engineering and physical sciences
DESCRIPTION
University of New Hampshire. College of Engineering and Physical Sciences. Marketing Team. • Glee Corsetti (Co-leader) • Bobby Valickus (Co-leader) • Nate Berg • Rachel Casey • Sarah Davison • Mike DeAngelo • Liz Merriken • Alana Reeves • Bridget Robinson. Agenda. Statement of work - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/1.jpg)
COLLEGE OF ENGINEERING AND PHYSICAL SCIENCES
University of New Hampshire
![Page 2: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/2.jpg)
Marketing Team
•Glee Corsetti (Co-leader)• Bobby Valickus (Co-leader)• Nate Berg• Rachel Casey•Sarah Davison• Mike DeAngelo• Liz Merriken• Alana Reeves• Bridget Robinson
![Page 3: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/3.jpg)
Agenda Statement of work Overall Impressions Research Plan
Secondary ResearchPrimary Research
Promotional Ideas SpringFest Strategic Plan
Recommendations
![Page 4: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/4.jpg)
Statement of Work Create a marketing campaign for CEPS
Including:○ Slogan○ Branding○ Social Media Networking○ Perception: Current, Future, Alumni○ Adjusting Website
![Page 5: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/5.jpg)
Impressions Survey: 219 Social Media
Twitter: 23Facebook: 30LinkedIn: 51
EventPress Releases
○ Seacoast Media Group: 23,000○ Portsmouth Herald: 63,000
Facebook: 1,974Attendees: 800+
Total = 129,097
![Page 6: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/6.jpg)
Research Plan Secondary
School reviewsWebsite reviews
PrimarySurveys
○ High school, Undergrad, GraduatesInterviews
○ Dean Mukasa, Deb Williams○ Students (Undergraduate, Graduate)○ Alumni
Focus groups
![Page 7: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/7.jpg)
SECONDARY RESEARCH
![Page 8: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/8.jpg)
![Page 9: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/9.jpg)
![Page 10: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/10.jpg)
![Page 11: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/11.jpg)
![Page 12: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/12.jpg)
![Page 13: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/13.jpg)
![Page 14: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/14.jpg)
![Page 15: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/15.jpg)
![Page 16: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/16.jpg)
![Page 17: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/17.jpg)
![Page 18: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/18.jpg)
![Page 19: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/19.jpg)
![Page 24: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/24.jpg)
PRIMARY RESEARCH
![Page 25: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/25.jpg)
Survey Results 219 Respondents
140 from NH; 79 out of state 41% going to grad school
63%
37%
New HampshireOut-of-State
![Page 26: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/26.jpg)
Class Standing of Respondents
18%
27%
19%
18%
16%1%
Freshman
Junior
Senior
Graduate
Sophomore
![Page 27: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/27.jpg)
Influential Factors
Future Job Placement
Reputable Faculty
Campus Location/Size/Appearance
Study Abroad Programs
Overall Reputation
Ethnic Diversity
Appealing/Interactive Website
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
![Page 28: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/28.jpg)
Most Important Characteristics in Choosing a School
Not Important to Somewhat Important Important to Very Important0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
The ability to receive appropriate, secure, and lucrative job placement after graduation
![Page 29: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/29.jpg)
Most Important Characteristics in Choosing a School
Not Important to Somewhat Important Important to Very Important0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
The ability to interact and work closely with an ex-perienced, award-winning faculty
![Page 30: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/30.jpg)
Most Important Characteristics in Choosing a School
Not Important to Somewhat Important Important to Very Important0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Having access to new state-of-the-art learning en-vironments, equipment, and buildings
![Page 31: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/31.jpg)
How Students Hear of Schools
Tours
YouTube
Word-of-mouth
College Fairs
Surfing the Web
Current Students/Alumni
Princeton Review/Referral Books
Other
0% 10% 20% 30% 40% 50% 60% 70% 80%
![Page 32: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/32.jpg)
Focus Group
![Page 33: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/33.jpg)
Graduate Students
Lack of communication
Exceptional facilities
“Gap” between professors
and students
Cultural barriers with international students
Educational goals and classroom experience mismatch
![Page 34: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/34.jpg)
Undergraduate StudentsExceptional facilities Knowledgeable professors
Would not choose CEPS for graduate school
Want more “professional” experiencePeer Advising
Environmental
engineering
Social media
More publicity around research and projects
![Page 35: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/35.jpg)
PROMOTIONALIDEAS
![Page 36: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/36.jpg)
Slogans “Work hard. Play hard” “Kingsbury: A land of hope” “Innovations for the future” “Applications for the future.” “CEPS: Where ideas become realities”
![Page 37: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/37.jpg)
Logos Gear drives Compass Microscope Infinity sign Light bulb with atom center
![Page 38: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/38.jpg)
Sample T-Shirts
![Page 39: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/39.jpg)
Additional T-Shirts
![Page 40: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/40.jpg)
Postcard
![Page 41: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/41.jpg)
Collateral Material
![Page 42: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/42.jpg)
Spring Fest 2011 Promotions
![Page 43: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/43.jpg)
Spring Fest Press Releases
Portsmouth Herald
Seacoast Media Group
![Page 44: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/44.jpg)
Spring Fest Event 800+ Attendees Complimentary Food Entertainment Additional Workshop Clients
Tradeport, Children’s Museum, UNH Housing, OSVPR CEPS Table
iPod Touch GiveawayFlyersSurvey (T-shirt, slogan, logo)Rubik’s Cube Contest
![Page 45: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/45.jpg)
Spring Fest Flyers
![Page 46: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/46.jpg)
![Page 47: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/47.jpg)
![Page 48: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/48.jpg)
Promotional VideoSteel Bridge Team
![Page 49: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/49.jpg)
STRATEGIC PLAN
![Page 50: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/50.jpg)
Recommendations New Logo and Slogan Revamp Website Social Media Peer and/or Alumni Advisor- a resource for
students Networking Opportunities Student Intern Promotional Event
![Page 53: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/53.jpg)
Social Media
![Page 54: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/54.jpg)
![Page 55: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/55.jpg)
![Page 56: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/56.jpg)
![Page 57: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/57.jpg)
Internship Opportunity
![Page 58: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/58.jpg)
Questions?
![Page 59: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/59.jpg)
Survey
![Page 60: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/60.jpg)
![Page 61: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/61.jpg)
![Page 62: College of Engineering and Physical Sciences](https://reader036.vdocuments.net/reader036/viewer/2022070501/5681694c550346895de0e707/html5/thumbnails/62.jpg)