LinkedIn.com / in / P Jay Massey

tips for pending college grads on how to use LinkedIn

getNeed a Job?

Need a Job? Get LinkedIn! Jay Massey ©  2010 3

What to expect today

• Facebook vs. LinkedIn

• Basic LinkedIn Tips

• Optimizing your LinkedIn profile

• Engaging others on LinkedIn

Need a Job? Get LinkedIn! Jay Massey ©  2010 4

LinkedIn tips quick summary

• Sign Up – LinkedIn.com• Add a photo avatar• Update current & past

employment history• Update education• Seek recommendations• Grow connections• Customize web links• Add Twitter links (if used)• Customize profile URL

• Optimize your profile• Add keyword-rich

Profile Summary • Post regular status

updates• Engage with connections• Recommend others• Join groups• Answer & ask questions• Add relevant apps

Need a Job? Get LinkedIn! Jay Massey ©  2010 5

LinkedIn.com by definition…

• LinkedIn is a business-oriented “social networking” site. Launched in May 2003 and is mainly used for professional networking.

• LinkedIn currently has more than 80 million registered users (11-2010) spanning more than 200 countries and territories worldwide.

Need a Job? Get LinkedIn! Jay Massey ©  2010 6

Why LinkedIn?

• I’m on Facebook

• Professional vs. Social

• Prospective clients

• Prospective employers

• Reputation management

Need a Job? Get LinkedIn! Jay Massey ©  2010 7

Business social media tools

Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 8

Facebook vs.

LinkedIn

Need a Job? Get LinkedIn! Jay Massey ©  2010 9

Facebook vs. LinkedIn Usage

Over 95% of college seniors polled are

using

Less than 5% of college seniors

polled are

using

Source: My own colloquial polling of college students and interns 2006-2010

Need a Job? Get LinkedIn! Jay Massey ©  2010 10

Let’s compare…

• Info– personal

• Wall posts– personal

• Photos– revealing?

• Friends– helpful?

• Events– party?

• Games– I’m great at Farm Town!

• Summary– resume-ish

• Updates– I’m working on..

• Employment– any and all experience

• Education– past & pending

• Recommendations– from jobs, projects, internships

• Websites– anchor tags

• Groups, presentations, jobs…

Need a Job? Get LinkedIn! Jay Massey ©  2010 11

Search engines index LinkedIn

Need a Job? Get LinkedIn! Jay Massey ©  2010 12

Search engines index Facebook, too

What will

they find out about YOU?

Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 13

Oops!

Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 14

Basic LinkedIn Tips

Need a Job? Get LinkedIn! Jay Massey ©  2010 15

Edit your profile

• Include a photo avatar

• Add previous jobs

• Add education

• Seek recommendations

• Grow your connections

Need a Job? Get LinkedIn! Jay Massey ©  2010 16

Edit your profile P

rofile Com

pleteness

Need a Job? Get LinkedIn! Jay Massey ©  2010 17

Build your network of connections

• Invite all relevant connections - related employers, students, internship contacts, professors, etc.

• BE CAREFUL - make sure you know your invitees

• Remind them how they know you – customize your note

Need a Job? Get LinkedIn! Jay Massey ©  2010 18

Build your network of connections

• If you invite too many people that you do not personally know and they say they don’t know you…

• …you will be marked as a spammer

• You will then need to know everyone’s email address for future invitations

Need a Job? Get LinkedIn! Jay Massey ©  2010 19

Network statistics

Six degrees of Kevin Bacon…

Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 20

Optimizing Your LinkedIn Profile

Need a Job? Get LinkedIn! Jay Massey ©  2010 21

Edit web links

Need a Job? Get LinkedIn! Jay Massey ©  2010 22

Customize web links

Change the default “My Website”, “My Company” and “My Blog” to OTHER

• Google currently follows LinkedIn website links

Need a Job? Get LinkedIn! Jay Massey ©  2010 23

Customize public profile link

Need a Job? Get LinkedIn! Jay Massey ©  2010 24

Optimize your Profile Summary

• Like website search optimization (SEO)

• Keyword-rich sentences

• Google can see it and LinkedIn’s own search can see it

Need a Job? Get LinkedIn! Jay Massey ©  2010 25

Post regular status updates

• Let your network know what is going on in your life or at work

• Creates dialog opportunities

Need a Job? Get LinkedIn! Jay Massey ©  2010 26

Seek meaningful recommendations

• Request recommendations from internship supervisors, professors, employers (if relevant), etc.

• Don’t wait! It is easier to get a recommendation WHILE you are in school or employed.

• Return the favor if appropriate

Need a Job? Get LinkedIn! Jay Massey ©  2010 27

Add-on applications

• LinkedIn Applications enable you to enrich your profile and share / collaborate with your network

• Applications are added to your homepage and profile so you can control who gets access to what information

Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 28

EngagingOthers

Write a Recommendation

• What better way to build good will than to help another person build their profile?

•Hey, recommend your professors, it can’t hurt…

Need a Job? Get LinkedIn! Jay Massey © 2010 29

Need a Job? Get LinkedIn! Jay Massey ©  2010 30

Use Groups to expand your network

• LinkedIn Groups can help you stay informed and keep in touch with people that share your interests.

• Groups have targeting discussion forums

• Helps grow your connections

Need a Job? Get LinkedIn! Jay Massey ©  2010 31

LinkedIn Answers

• Answer someone’s question

• Later, ask some questions or a simple poll

Need a Job? Get LinkedIn! Jay Massey ©  2010 32

Forward someone a Job posting

• LinkedIn has a great jobs board

• Post job opportunities

• Look for a new job

• Forward job ops to a connection

Need a Job? Get LinkedIn! Jay Massey ©  2010 33

LinkedIn tips quick summary

• Sign Up – LinkedIn.com• Add a photo avatar• Update current & past

employment history• Update education• Seek recommendations• Grow connections• Customize web links• Add Twitter links (if used)• Customize profile URL

• Optimize your profile• Add keyword-rich Profile Summary • Post regular status updates• Engage with connections• Recommend others• Join groups• Answer & ask questions• Add relevant apps

Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 34

Questions?

Need a Job? Get LinkedIn! Jay Massey ©  2010 35

Thank you very much

LinkedIn.com / in / P Jay Massey

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