collegiate capabilities | fan experience | fan engagement

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Page 1: Collegiate Capabilities | Fan Experience | Fan Engagement

This document contains proprietary information. Use of this information or reproduction of this document, in whole or part, is not allowed without the written consent of TGSM

Page 2: Collegiate Capabilities | Fan Experience | Fan Engagement

2 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

Agenda

• What is TGSM?• How it Works• Return on Investment• Revenue Generators• Interactive and Immersive Fan Tailgating Experience• Capture Key Analytics• Fan Engagement Dashboard/Metrics• Case Study• TGSM Innovation: Taking it to the Next Level• Next Steps

Page 3: Collegiate Capabilities | Fan Experience | Fan Engagement

3 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

What is TGSM?

• The Only Luxury Restroom Trailers that Deliver a Premium Digital Interactive Experience to Engage Fans

• Enables lead capture by connecting to your fans through Wi-Fi, Digital Screens and Games

• Delivers a captive audience for an average of 8 minutes for premium sponsor activation

• Watch the video overview

Page 4: Collegiate Capabilities | Fan Experience | Fan Engagement

4 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

How it Works

We drive revenue by amplifying fan engagement: •Creating the ultimate fan experience •Increasing overall ticket sales and purchases •Sponsors/advertisers benefiting from 89% retention rate, 7x more focused viewership per use!

Page 5: Collegiate Capabilities | Fan Experience | Fan Engagement

5 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

Return on Investment

Generate $34K - $168K net per trailer (6 hour event) (as low as $6 per 30 second branded video and gaming to Sponsors/Advertisers)

$6.00 $9.00 $15.00 $20.00

$34,000

$62,400

$120,000

$168,000

1 2 3 4 5 6 7

$34,000

$68,000

$102,000

$136,000

$170,000

$204,000

$238,000

Revenue with Multiple Trailers

100% of the Activation Fees are Covered by Sponsor/Advertising Income

Earning Potential Per Trailer up to $168,000

Page 6: Collegiate Capabilities | Fan Experience | Fan Engagement

6 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

Revenue Generators

Stadium Revenue Generators•Drive sponsor activation through ads, games, and video pre-events, resulting in a new stream of income

•Stack value and charge more to your sponsors/advertisers

Facial detection targeted marketing

Verifiable analytics dashboard Captured lead generation

Sponsor Revenue Generators•Drive traffic through real time social media with fan testimonials and experiences

•Captured lead generation - instantly upload fan’s mobile ID and create push notifications for coupons and in stadium offers

•Wifi sniffers, sonar technology and Bluetooth captures traffic flow, and behavior of fans

Page 7: Collegiate Capabilities | Fan Experience | Fan Engagement

7 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

Interactive and Immersive Fan Tailgating Experience

• 22 Monitors with interactive gaming/messaging• 70” Vanishing TV mirrors • 80” Outdoor TV with live event coverage• 10 Media player video sources• 2 DirecTV feeds• Concert sound system inside & out• Mobile App (Coming Soon)• Wi-Fi & 4G hotspot service• Interactive urinal gaming• Inner stall video gaming• 23 Tracking sensors• Innovative tracking metrics software• Zoned heating & air conditioning

Page 8: Collegiate Capabilities | Fan Experience | Fan Engagement

8 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

Capture Key Analytics

We Drive on Premium Brand Influence & Consumer MetricsOur beacon technology captures foot traffic and dwell times at each & every touch point:

•How long is the consumer viewing your ad?

•Which ad captured the most viewing time?

•Which touch points deliver the most influence?

Page 9: Collegiate Capabilities | Fan Experience | Fan Engagement

9 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

Fan Engagement Metrics

Women’s StallsAverage occupancy time of 7.37 minutes (i.e., watching a 30 second commercial 14.73 times)

Women’s Vanity OccupancyAverage time of 22 seconds

Men’s UrinalsAverage occupancy time of 36 seconds

Men’s StallsAverage occupancy time of 9.3 minutes

Men’s Vanity OccupancyAverage time of 16.5 seconds

Data & Analytics from Washington 2015-16 season

Dashboard

This is real time data on occupancy per gender at the Washington games

Page 10: Collegiate Capabilities | Fan Experience | Fan Engagement

10 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

Washington Case Study

159% increase in women

attendance between the first 4 events and second

4 events

220% Participation increased with the upgraded Fan

Zone over 220% overall from 2015-2016

TGSM has worked relentlessly to obtain industry metrics and validation

87% Hard costs were reduced:

the number of porta potties were cut down from

approximately 40 to only 5

Social media was nonexistent for the Fan Zone prior to the 2015 season. With TGSM, constant posts, selfies, and testimonials flooded the venue on

Facebook, Twitter, and Instagram with comments such as,

“This is the only reason I come and tailgate.”

*Data Source provided from Beacon Technology Dashboard Reports from Washington 2015-2016 Season

Page 11: Collegiate Capabilities | Fan Experience | Fan Engagement

11 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

TGSM Innovation: Taking it to the Next Level

Next Generation of TGSM fan engagement Trailers

• An interactive video billboard providing augmented interactions with fans

• Facial detection software to target messaging relevant to the generation and gender

• Reality gaming – custom urinal and video branded gaming.

Page 12: Collegiate Capabilities | Fan Experience | Fan Engagement

12 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

Next Steps Determine quantity: •How many TGSM trailers are needed to leverage your top tailgating lots and VIP areas?

Decide what fits your needs best: • Turnkey rental activations for the season • Custom TGSM trailer purchase

Page 13: Collegiate Capabilities | Fan Experience | Fan Engagement

13 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

Thank You. Contact Us:

[email protected] (888) 995-2285 Ext. #5

www.tailgatingsportsmarketing.com

Page 14: Collegiate Capabilities | Fan Experience | Fan Engagement

14 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.

Market Snapshot

240MPeople Tailgate Every Year

60%of tailgaters actually attend

the in-stadium game

That is 80% of the US population

64% are between the ages of 25 – 54

61% tailgate 5 or more times a season

Tailgaters spend $35 Billion in food and beverages

85%Retention Rate

Restroom Ads Have An

95%Of The Time

Restroom Ads Are Read 98%

Favorable Reaction

Have A

TGSM has worked relentlessly to obtain industry metrics and validation!