COLOR

J59 | FALL 2010

FINALLY

THE COLOR WHEEL

PRIMARY COLORS

SECONDARY COLORS

TERTIARY COLORS

HOW COLORS ARE MADE

+ =

+ =

PRIMARY + PRIMARY =SECONDARY

SECONDARY + PRIMARY =TERTIARY

STARE AT THE DOT FOR 60 SECONDS - THEN CLOSE YOUR EYES TIGHT.

WHAT COLOR DID YOU SEE?

YOUR EYES AND BRAIN CELLS HAVE ABSORBED ONE COLOR - RED.

YOUR BRAIN TRIES TO BALANCE THAT OUT WITH THE COMPLEMENT

OF RED - GREEN.

COLOR COMBINATIONS

COMPLEMENTARY - COLORS DIRECTLY ACROSS FROM EACH OTHER

RED & GREEN

ORANGE & BLUE

VIOLET & LIME GREEN

PURPLE & YELLOW

COLOR COMBINATIONS

TRIADS - THREE COLORS EQUAL DISTANCE FROM EACH OTHER

RED, YELLOW, BLUE - PRIMARY TRIAD

ORANGE, GREEN, PURPLE - SECONDARY TRIAD

COLOR COMBINATIONS

SPLIT COMPLEMENT TRIADS - A COLOR + THE COLORS ON EACH SIDE OF ITS COMPLEMENT

RED, BLUE-GREEN AND YELLOW-GREEN

YELLOW-ORANGE, LIME-GREEN AND PURPLE

COLOR COMBINATIONS

ANALOGOUS COLORS - COLORS NEXT TO EACH OTHER ON THE COLOR WHEEL

RED, RED-ORANGE, ORANGE

AQUA, BLUE, BLUEISH-PURPLE

SHADES AND TINTS

WE CAN EXPAND OUR COLOR PALETTE BY USING SHADES AND TINTS OF COLORS

HUE - PURE COLORTINT - HUE PLUS WHITE

SHADE - HUE PLUS BLACK

SHADES AND TINTS

CHOOSE A COLOR COMBINATION, AND USE VARIOUS SHADES AND TINTS OF THOSE COLORS.

ORANGE, GREEN, PURPLE - SECONDARY TRIAD

DESIGN INC.

ORANGE (TINT), GREEN (TINT), PURPLE (SHADE)

DESIGN INC.

MONOCHROMATIC COLORS

A COLOR COMBINATION COMPOSED OF ONE HUE WITH ANY NUMBER OF ITS

CORRESPONDING TINTS AND SHADES

COLOR TONES

TONE IS THE RELATIVE BRIGHTNESS, DEEPNESS OR HUE OF ANY COLOR.

TRY NOT TO HAVE HUES WITH SIMILAR TONES NEXT TO EACH OTHER.

MY BIGCOMPANY

MY BIGCOMPANY

WARM AND COOL COLORS

WARM COLORS

COOL COLORS

WARM COLORS COME TO THE FRONT.COOL COLORS RECEDE INTO THE BACKGROUND.

WHAT DO YOU NOTICE ABOUT THESE COLORS?

WARM AND COOL COLORS

WHAT EMOTION DO YOU FEEL FROM EACH?

WARM AND COOL COLORS

WARM COLORS POP OFF THE PAGE

WARM AND COOL COLORS

USE OF WARM COLOR SHOULD BE SUBTLE

PSYCHOLOGY OF COLOR

WE...

“SEE RED” WHEN WE ARE ANGRY

“GET THE BLUES”

ARE GREEDY FOR “GREEN”

ASSIGN PINK TO GIRLS

ASSIGN BLUE TO BOYS

OTHERS?

PSYCHOLOGY OF COLOR

WHY WARM VS COLD?

SOURCE: HTTP://WWW.COLOURLOVERS.COM

WHAT DOES COLOR SAY ABOUT YOUR BRAND?

BLUE - DEPENDABLE ... GREEN - FRESH ... ORANGE - FRIENDLY ... RED - POWERFUL

RGB OR CMYK

RGB MADE UP OF RED, GREEN AND BLUE

RGB USED FOR COMPUTER MONITORS, TV SETS, THEATERS

CMYK MADE OF CYAN, MAGENTA, YELLOW AND BLACK

CMYK USED IN PRINT INDUSTRY

“HOT” COLORS

VARIOUS ORGANIZATIONS PREDICT COLOR TRENDS FOR FASHION AND INTERIOR DESIGN

COLOR TRENDS ARE CONTINUALLY EVOLVING BECAUSE THEY ARE DRIVEN BY EVER-CHANGING SOCIAL, ECONOMIC, TECHNOLOGICAL AND ENVIRONMENTAL FACTORS

STAYING INFORMED OF COLOR TRENDS IS KEY TO SUCCESS FOR ARCHITECTS AND DESIGNERS BECAUSE THEY CAN ANTICIPATE CLIENT PREFERENCES

DUPONT

DUPONT

PANTONE

END