color management system & brand management
DESCRIPTION
This presentation gives a brief introduction about Color Management System and its influence in brand color management.TRANSCRIPT
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COLOR MANAGEMENT
SYSTEM & BRAND
MANAGEMENT
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What is a Color Management System?
Software that maintains color consistency regardless of device or medium
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• Overcomes difficulty of displaying colors with devices using different technology
• Manages colors & sets correct expectations for the results
• Helps to maintain color consistency at each stage of the packaging supply chain
• Helps streamline packaging designs from concept to store
What are the benefits?
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Brand color is a major component in building brand equity.
A well integrated color management system will provide 3 major benefits:
• Color Consistency
• Predictability
• Repeatability
Brand Color Management
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• Color Engine is a management system by Esko that enables color management across the packaging and print supply chain
• Uses:
• Embeds color management functionality in the entire workflow
• Accurately predicts how the final packaging will look on the selected substrate.
• Eliminates nasty color surprises and protects your brand equity
What is Color Engine?
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• It allows you to manage brand color expectations
• It delivers same color information to all supply chain stakeholders
• Plugins for Adobe Illustrator allows designers to select and visualize the right inks
• Proofing technology accurately predicts how brand color will look on the final product
• Prepress tools make sure color is managed throughout the workflow.
• Color information is available in a centralized cloud ecosystem PantoneLIVE
Advantages of Using Color Engine
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Color Engine uses different components and techniques to maintain color standards
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Address:
Esko Corporate
Kortrijksesteenweg 1095BE-9051 GentBelgiumTel.: +32 9 216 92 11Fax: +32 9 216 94 64
Visit us: http://www.esko.com/
Email us:
Europe: [email protected]: [email protected]