+

Color Me Bored

Designed by Sloane Danziger

+Cover Letter

To Hasbro Toy INC:

I am reaching out to you in hopes of teaming up to create a innovative and fun app for children ages six to eight. This app stands out from all other apps similar, because it is simple, clean, and concise. Attached is my proposal which I am sure will intrigue you to give my app, “Color me Bored” a try. Color Me Bored is an app that is much like a chalkboard, without the mess. This app teaches kids to doodle, as well as guess and answer according to drawers in the game feature. Please read closely, and contact me with questions, comments, and concerns. I look forward to hearing back from you. 

Sincerely,

Sloane Danziger

+Background

Inspires children to draw on a chalkboard, without the supplies and mess

When I was growing up, I loved to color on my driveway or chalkboard with chalk, but my parents hated cleaning up after me. The chalk created dust as well as stained my hands and clothes. My favorite past time was my parents’ worse nightmare. This is exactly why I have invented this app.

+Concept

Designed for Ipads, Iphones, and Andorids

It is meant to work as a substitute for a real chalkboard, for children ages 6-8, but without the dusty mess

Includes a black board background, and a green background, six shades of chalk, three sizes of chalk, and an eraser.

When the child or parent clicks on the app, you are invited to draw and navigated through the app from a character named “Race”.

Race is an animated eraser, he is meant to give hints, and answer any problems or concerns you may have with the app.

+Compare to Draw Something

There is also a doodle option

This is the aspect of the app that sets it aside from similar apps such as “Draw Something”. Draw Something allows you to draw pictures on a white canvas and have your friends guess what you are drawing. I recognize that apps are highly competitive, and alike apps may not share the same amount of publicity, because one may surpass the other with features

My app, has the gaming option, against the system (easier to program), but also allows the child to just doodle on the chalkboard and then save his or her photos.

+Compare to Draw Something

The doodle option has the same two backgrounds and the same chalk colors, and allows the child to re-do the photo as many times as possible

Also, wireframe will be constructed to make sure the photos can be saved to the devices camera roll, or uploaded on to Facebook

If the child decides to save it to the camera roll, the pictures can be directly downloaded to his or her parents’ computer, and printed, for the hard copy effect

+Target Audience

These features make the app appealing to both children and their parents

Children enjoy playing games that have animated characters guiding them through the steps, and that is exactly Race’s job

Also, children love gratification. What better way to boost a child’s self esteem other than to share their artwork with friends and family on Facebook, or through printing?

This app is fun for children, because it is a creative artistic outlet for them, as well as a fun and interactive learning game.

And also, appealing to the parents because it does the job of a chalk board, without the mess, supplies, and time consumption.

+Advertising

My plan is to advertise on T.V. commercials, such as Nick and Noggin This way, my target audience will be reached in between watching their

favorite T.V. shows, and as will their parents

Another way I want to advertise is on the back of Hasbro game boxes By doing this, it gives parents and children another opportunity to have fun

games, without having to buy a physical game at a toy store, but rather right from their home with the click of a button

+Development

After creating a marketing plan, I would need to sign up for a developer account

This account will allow me to have my app developed under your brand, Hasbro, and have you pay revenue to me. A developer account will deal with all the finances and inquires regarding the business

+Development

I would need to sketch my application The purpose of sketching is to see my application in real life. This also

gives me room to change and enhance certain aspects

Then I would need to identify the work that needs to be outsourced. In my case, this would be programming, design, and advertising Since I do not personally have the means to do that myself. And lastly, I

need to create a team, with your help, and start development!

DOODLE

PLAY GAME

Color Me Bored

DoodleSelect Chalkboard color

Select Chalk color

HomeGame

GameTry to guess the picture! You get two tries!

HomeDoodle

GameGreat job, next round!

HomeDoodle

Congratulations! You have won two more chalk colors for doodling!

Enjoy!Choose between Green, Red, or Orange

Home

Doodle

+Conclusion

In conclusion, Color Me Bored is an interactive, fun, and simple tool for doodling or drawing, targeting 6-8 year olds and their parents.

The app is made for all tablet devices and is free to download