Universal Pitch Deck: Title

Keep it simple: Company Name, Logo, Tagline and Website

Free Powerpiont Template (July 2013) designed byJoann Sondy | Creative Aces Corp.

Design & Digital Publishingwww.creativeaces.com

@joannsondy

Overview Slide

Do this last, it is the “attention grabber.” Write concise and strong copy.

Reverse copy goes here.Keep it brief and don’t reduce the font size.

The Problem

What is the problem that your services/product will solve?

If more than one, keep it clear and simple. Why have customers contacted you in the past? What situation is causing a problem for your

niche market?

Reverse copy goes here.Keep it brief and don’t reduce the font size.

The Solution

Describe your business, be concise. Include compelling benefits, accompany

with a defining graphic that illustrates your product or service.

This is a critical point, you either have your audience hooked by now or you’ve lost ‘em.

The Opportunity

Quick synopsis of market. Include size and growth of

market for the next several years; focusing on niche or segments of your market and percentage you’ll dominate.

Graphs can provide visual interest and convey the message without copy blocks.

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Technology

HOW you/your company will deliver products and services to the client?

This is your value proposition.

Before and after diagrams from case studies, partners essential to the process, etc.

Unique Competitive Advantage

Team, relationships, new insights, expertise.

What makes these special? Why should your potential customers

care?

This is also called your “unique selling proposition” or USP.

Competitive Landscape

Who are your direct competitors? What differentiates you/your company?

Everyone has competitor, so ask yourself, again, “why do my customers work with me?”

“Go To” Market Strategy

This is your ideal customer profile and how you’ve crafted your marketing plan to address those key problems.

How and what do my customers buy?

Financial Roadmap

No doubt this is the most critical slide in any investor pitch deck!

For those not seeking investment funding, this slide can be used as an exercise to establish projections for revenue and expenses; key to pricing your product/services.

This slide is best implemented for those seeking funding. A deep understanding of the business model and financial projections for ~ 5 years out. Revenue and expense analysis, capital investments, more.Be prepared for questions.

Current Status

What have you already accomplished? Next steps?

Reverse copy block for awards, certifications, target achievements, etc.

The Team

Emphasize what YOU bring to the table; relevant accomplishments, etc.

Who’s on the team, strategic partners? How do all team members contribute?

Reverse copy block for awards, certifications, target achievements, client testimonials, etc.

Summary

Summarize your THREE strongest points; distilled down to memorable sound bites.Solicit feedback and interaction, “Q&A”.What is your CALL TO ACTION?How obtain more information?

Now, go back and rewrite theOverview slide/page.

Sample Formats

The following slides are my standard five formats which you can pick up and quickly customize.

Bullet Slide

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TEXT & GRAPHIC LAYOUT

Introductory text here.

Table slide

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Bar Chart

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Simple org chart