color theory - adesina · pdf filewhat is color theory • colors can be used in specific...
TRANSCRIPT
![Page 1: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/1.jpg)
COLOR THEORY For Non-Designers
![Page 2: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/2.jpg)
WHAT IS COLOR THEORY • Colors can be used in
specific combinations to strengthen a visual work
• History dating back to the 1400s
• Interdisciplinary usages amongst designers of all kinds
• Various color systems, to include RYB system
![Page 3: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/3.jpg)
WHY SHOULD I CARE? • Keep user attention
• Take advantage of
specific meanings that
color can evoke
• Influence your viewers’
first-impression
![Page 4: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/4.jpg)
TODAY’S AGENDA
• The Color Wheel
• Color Schemes
• Choosing Color
• Practice Exercises
![Page 5: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/5.jpg)
THE COLOR WHEEL
![Page 6: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/6.jpg)
COLOR WHEEL SHADES Red
Yellow Blue
Orange
Green
Violet
Red-Violet
Blue-Violet
Blue-Green Yellow-Green
Orange-Yellow
Red-Orange
![Page 7: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/7.jpg)
• Primary (Red, Yellow and Blue)
Colors cannot be created by combining other
colors.
• Secondary (Orange, Green and Purple)
Colors are created by combining primary colors.
• Tertiary (Red-violet, red-orange, yellow-orange,
yellow-green, blue-green and blue-violet)
These are shades that are created by mixing a
primary and secondary shade on the color
wheel.
![Page 8: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/8.jpg)
• Complementary
Colors exactly opposite from each other on the
color wheel.
• Split Complementary
This combination is created by first picking a color
and then finding the two colors touching the first
color’s complements.
• Tertiary Triad
A combination of equidistant tertiary shades that
form a triangle on the color wheel.
![Page 9: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/9.jpg)
• Analogous
Any set of colors that are adjacent to each other on
the color wheel.
• Clash
This combination is created by first picking a color
and then finding one colors touching the first color’s
complement.
![Page 10: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/10.jpg)
• Monochromatic
A single color and any tints or shades associated with
that color.
• Achromatic
A color scheme that is absent of color, only using
shades of black, white and gray.
• Neutral
A color palette that is created by adding a little bit
of a color’s complement to itself, often resulting in
light, pale shades.
![Page 11: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/11.jpg)
COLOR SCHEMES
![Page 12: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/12.jpg)
TEMPERATURE • Hot
Intense and attention-grabbing, these schemes often
include bright shades of red
• Warm
Red is tempered by the shade yellow to create an
inviting feel that is less aggressive.
• Cold
Can be powerful, frigid or austere, these palettes
include bright shades of blue.
• Cool
Yellow and red are blended with blue to create
calming, meditative and peaceful palettes.
![Page 13: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/13.jpg)
INTENSITY • Light
Very little color is mixed into these shades, making them almost white. Light colors evoke the feelings of airiness and openness.
• Pale Pale colors are also mixed with a large amount of white, and because of their cooler feel, are considered romantic and gentle.
• Bright Vivid colors that are pure and seem to jump off the page. Use bright colors to add energy to your work.
• Dark Strong and sober colors that fill up space. Dark colors are good for creating contrast against lighter colors, and can give off the feelings of tradition and dignity.
![Page 14: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/14.jpg)
CHOOSING COLORS
![Page 15: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/15.jpg)
COLOR MOODS
Powerful
Rich
Romantic
Vital
Earthy
Friendly
Soft
Welcoming
Moving
Elegant
Fresh
Traditional
Refreshing
Tropical
Classic
Dependable
Calm
Regal
Magical
Energetic
Subdued
Professional
![Page 16: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/16.jpg)
CHOOSING COLOR FOR A PROJECT
• What is the mood?
• Are there colors that must be
used?
• Are there colors that should
be excluded?
![Page 17: COLOR THEORY - Adesina · PDF fileWHAT IS COLOR THEORY • Colors can be used in specific combinations to strengthen a visual work • History dating back to the 1400s • Interdisciplinary](https://reader033.vdocuments.net/reader033/viewer/2022051721/5a7ab0e07f8b9a4d628b6268/html5/thumbnails/17.jpg)
CHOOSING COLOR IN 4 STEPS
• Define the goal of your project
• Choose a color that fits that mood
• Use the color wheel to make a palette
• Edit and scale down