color theory book

COLOR THEORYAnnelise Fiad

About me

Where am I from?

My name is Annelise Fiad. I am Cuban, Mexican and Lebanese, born and raised in Miami Florida. I am the only girl and the youngest of five children.

What do I love?

Throughout my entire life I have always been interested in the arts. I danced classical ballet for thirteen years, played the piano for seven, and became very involved in makeup artistry for a few years. I always knew that I wanted to have a career that took place in the arts.

High school:

For high school I went to International Studies Charter High school

http://www.ischs.net/ where I was part of the Advanced Placement Spanish program.

College:

So far, I have completed design one and design two in the Interior Architecture, 5 year, Accelerated Masters Program http://carta.fiu.edu/interiors/ at Florida International University. http://www.fiu.edu/

Although it is a lot of work, I could not be happier.

After graduation?

When I graduate, I plan on traveling the world for about a year, and then settling down in New York City to practice my established career in Interior Architecture.

OR

I will go where ever life takes me. (Keeping an open mind!)

COLOR AND DESIGNERS

Qiora Store and Spa | Architecture Research Oce

Annelise Fiad | Color Theory

ARO is a New York City rm that spans from:

Stephen Cassell

Adam Yarinsky

Kim Yao

led by

Stra

tegi

c Pl

anni

ngAr

chite

ctur

eU

rban

Des

ign

Architecture Research Oce:

Research and analysis drive design that unites the conceptual and the pragmatic within a strong, coherent vision. Since 1993, ARO has worked with leading universities, cultural institutions, global corporations, government agencies, and international fashion labels. From a 1,000-square-foot low-income sustainable housing prototype to a proposal to reinvent the role of ecology and infrastructure in New York City, ARO uses design to elevate the quality of our world.

Architecture Research Oce received the 2011 Cooper-Hewitt, National Design Award for Architecture, and, last year, the American Academy of Arts and Letter honored founding principals Cassell and Yarinsky with their 2010 Academy Award for Architecture. The rms work on climate changes impact on New York City has appeared on exhibit as part of MoMAs Rising Currents exhibition and was featured at the U.S. Pavilion of the 2010 Venice Biennale. ARO: Architecture Research Oce (Princeton Architectural Press) collected the rst decade of the rmswork.

The Brands Vision

Blue organza fabric veils suspended by a Velcro system from the twenty-foot ceilings set the visual and tactile boundaries required between retail, treatment areas, and the spa cabins. Dyed milky white, aqua, and darker blues, these layered veils dematerialize the solid surfaces of the round spa cabins. The gauzy colors are carefully calibrated by overlapping layers of fabric and placement of illumination. They draw the eye continually further into the space, where a soothing, clean mood refreshes the visitors.

In contrast to the ethereal architecture are the containers of Qiora products, designed by Shiseido creative director Aoshi Kudo. Situated on tabletops and shelves of frosted acrylic, products are illuminated using ber optic uplights. Hidden along perimeter walls, behind white ame retardant fabric, are Qioras central lighting xtures, a staggered formation of vertical uorescents. Mornings and afternoons, Qioras computer-controlled lighting is mutely white. Intimate, bluer tones come out in the evening, making the store and spa a lantern on Madison Avenue.

Lighting and Color

The diusion of light through organza is notable for its natural feel, as if a cloud were passing over the sun. It casts the visitors skin in a rare luster. Simply being present inside the space evokes the refreshment and relaxation made available through Qiora products.

Illumination

Design Process

Axonometric without wallsTaking an existing retail store and remodel it using Autodesk 3D Max

Design Process

The design goal of this project was to make an invigorating and calmingexperience for the client.They achieved this through the calm and cool use of the shades of blue used throughout the project. This kept the entire space calm, cool, and collective. The illumination throughout the spaces also kept the lantern ideaintact and helped this spa create a brand name for itself. The collaboration of these three architects created a successful, creative, and unique peice of art.

Design Success

References

Architecture Research Oce. (n.d.). Retrieved September 11, 2015.

Cooper-Hewitt Unveils 2011 National Design Award Winners. (n.d.). Retrieved September 11, 2015.

Qiora Store & Spa by Karyl Tan at Coroot.com. (n.d.). Retrieved September 11, 2015.

COLOR AND PSYCHOLOGY

Color TheoryAnnelise Fiad

HowColor

AffectsFilm

Scott Pilgrim (Michael Cera) is an unemployed 23-year-old bass guitarist in an up-and-coming garage rock band who is dating a cute 17-year-old high school girl, Knives Chau (Ellen Wong).

He is having fun in life and rolling along at a nice even tempo until one day Ramona Flowers (Mary Elizabeth Winstead) roller-blades into his life. Ramona moved to Toronto from New

York City to find peace and quiet and leave her past behind. No one knows what her past is, but Scott will find out very soon as he tries to make

Ramona his new girlfriend. Before Scott can begin dating Ramona, he must prove himself by

defeating the league of her seven exes who controls her love life. They will do anything to

get rid of and destroy any new boyfriend Ramona may consider. If Scott wants to find

true love with Ramona, he must defeat all seven, before the game is over.

- Written by Douglas Young (the-movie-guy)

Scott Pilgrim Knives Chau Ramona Flowers

Film Summary

Release date: August 13, 2010

Director: Edgar Wright

Adapted from: Scott Pilgrim

This film uses a color pallette that mimics the colors of the Scott Pilgrim vs. the World comic bookseries.

The constant change in color of Ramona Flowers hair throughoutthe film represents her spontaneity, which Scott finds very intimidating.

ColorPalette

The use of pink throught the film represents love. When Scott realizes he has fallen in love with Ramona, her hair is a pink color.

When Knives tells Scott she loves him, her words turn into a cloud of pink.

When Scott kisses Ramona, Pink hearts form around them.

When Knives dyes her hair blue, she grows from being a girl, into a woman. The blue hair gives her a sense of power and confidence that she did not have before.

Co

lor

Pu

rpo

se

The scenes in the movie in which Scott is thinking to himself while he is sad or upset are of a dull color scheme.

The scenes that consist of fighting are of a dark background with electric colors.

The uplifting scenes, in which Scott is happy, are very vibrant and full of color.

Summary Mood Symbolism

COLOR AND YOUR CAMERA

COLOR AND RETAIL

Color and emphasis Retail Analysis: H & M Lincon Road Miami, FL

Annelise FIad

Table of contents

3. About the store4. Contrast of color 5. Contrast of value 6. Contrast of texture7. Color emphasis8. Focal point9. Contrast for safety and welfare

H & M offers collections that are wide-ranging and varied for women, men, teenagers and children. Design, quality and sustainability are not a question of price: H&M always offers inspiring fashion with unbeatable value for money. Quality is a central topic, from initial idea to final product. H&M always exceeds customers expectations on quality.An important element of strong offering is that H&M should be the more sustainable choice. Considerable resources are devoted to increasing sustainability.

About the store

Annelise Fiad_ 3 Color + Emphasis_Interior Application

Contrast of colorThe entire store is well illuminated with track lighting along the wallsto give more emphasis to the clothesThe store consists of neutral colors which make the color of the clothes themselves stand out to the customers


Contrast of value

There is a very slight contrast between the shifts of neutral colors in the space

The cove lighting also creates a contrast of its own with in the white of the ceiling and walls


Contrast of texture

The contrast of texture consist of the wood and gold sheen from the moldings, railings, and registers, the glass panels and windows,the white window curtains, and the white of the walls and the white tile flooring


Color emphasis

Sometimes the color of the ceiling cove lighting will change. Otherwise, the only color emphasis is on the clothing contrasting against the neutrals of the stores color palate


Focal point

The Focal point of the Lincon Road H&M experience is the double height screen displaying the companys latest fashion runway shows

This huge screen is located where the cash registers are and can be seen from both levels of the store


Contrast for safety and welfare

Wherever there is a change in space, such as a fitting room, or change of elevation, such as a staircase, the walls have a print of palm trees, reflecting the signature plant of Miami, Florida which assist the customers with way finding

VARIETY is a principle of design that is concerned with the combination of one or more color elements that use line, shape, texture, and/or patternto create diversity and contrast in an interior space.

Commercial Design AnalysisCOLOR + VARIETY

PROJECT: Club LIVDESIGNER: Morris LapidusLOCATION: Fontainebleau Hotel Miami Beach

DiscussionClub LIV is known to be one of the most luxurious clubs in the United States. People from all around the world come to experience the design, energy, and performances that take place within this space. The entry is from the second floor proceeding to the first floor on two grand stair cases which create an impactful and successful entrance with a birds eye view of the club scene. The dome shaped ceiling covered in lights make the entire space grand and luxurious.

COLOR AND LINEThe celling consists of lights in a line patterns moving vertically towards the top center of the dome. This expands the visual size of the room vertically and horizontally.

COLOR AND TEXTUREThe materials consist of smooth neutral colored textures such as leather, marble, and glass which look very nice with colors shined on them. Most of the design of this club comes from the lighting and how it reflects on the materials.

COLOR AND SHAPEThere are floating shapes that hang form the ceiling to give the club a whimsical effect.

COLOR AND PATTERNThe patterns take place in the placement and repetition of the lighting arrangements.

DetailsElements of the clubs seating, staircase ,celling ,and bar were considered for this analysis.

COLOR AND LINE COLOR AND TEXTURE

COLOR AND SHAPE COLOR AND PATTERN

PROJECT: Hakkasan RestaurantDESIGNER: Christian LiaigreLOCATION: Fontainebleau Hotel Miami Beach

VARIETY is a principle of design that is concerned with the combination of one or more color elements that use line, shape, texture, and/or patternto create diversity and contrast in an interior space.

Commercial Design AnalysisCOLOR + VARIETY

DiscussionHakkasan restaurant and bar has an elegant use of color that is also cohesive with the rest of the Fontainebleau hotel. This restaurant and bar consists of a dark natural palette with a dark ambiance and a blue glow. The floors, ceilings, tables, walls, and partitions are all of a very dark wooden color and everything else, such as the seating, and lighting, varies in different tones and shades of blue. The spaces within this restaurant embody the presence of all elements that create color and variety, that are color and line, color and shape, color and texture, and color and pattern.

COLOR AND LINEThe wooden wall partitions are the elements which create intimacy in each seating area and divide the restaurant spaces up into separate areas. These partitions are well lit and are semi private, still being able to see through to the other side.

COLOR AND SHAPEThe shapes in these partitions themselves are a great contribution to the oriental atmosphere of the space, which are both orthogonal and organic. There are also shapes embedded into the light blue seating which contribute to the branding and atmosphere of the restaurant.

COLOR AND TEXTUREThis restaurant consists of very smooth and natural textures such as wood, leather, marble, and stone.

COLOR AND PATTERNThere are oriental patterns on the walls.

COLOR AND LINE COLOR AND TEXTURE

COLOR AND SHAPE COLOR AND PATTERN

DetailsElements of the restaurants seating, partitions, lighting, and bar were considered for this analysis.

COLOR AND RENDERING

M.11 COLOR AND RENDERINGANNELISE FIAD

This image and color palette arethe essence of an escape from hecticdaily life and is of a boat wandering theopen sea. The tones combined create a calming and paaceful energy.

The colors are that of a gloomy atmosphere out in the vast sea with overcasted sky and waters, and is veryserene and calming.

For many people this scene is an escapefrom the average day and brings a longing for the ocean and for sailing.

COLOR AND BALANCEFIAD

DOM

INAN

T

SECON

DARY

ACCENT 1

ACCENT 2

ACCENT 3

This palette consistsof a very cool color scheme.

30%

60%

10%


COLOR SCHEME

RENDERING


COLOR AND WORKPLACE

DISCUSSION | ANALYSIS

These oce spaces, and especially hallways, use lines to create illusions of depth and spatial hierarchy. They also give an illusion of creating 3 dimensional spaces. These lines are created using dierent colors and angles to make these eects.

Several spaces within the oce are made of unusual shapes, using slanted walls and ceilings. This makes the spaces more interesting and subdivides spaces with in a space to create more intimate spaces as well as gathering spaces.

The textures with in this oce seem to be very smooth and natural. The wood is what makes in natural and the glass and paint makes the illusion of smooth textures. Color plays a bigger role than textures in this space.

The play on pattern in this oce space has a huge role in making these spaces interesting through the illusion of dierent shapes. Most of the ceilings and hallways have very interesting patens which gives an energetic and playful ambiance to the space.

CONCLUSION| EXPERIENCE

This LEED sustainable building is environmentally friendly as well as employee friendly.

This oce space consists of many collaborative spaces as well as intimate spaces for the proper balance between work and play to create new amazing ideas.

The Autodesk oce reected the amazing work of the company itself which continues to inspire employees and clients to keep growing and keep being creative.

COLOR AND CULTURE

color theory book

Documents