colorado arctic wolves
DESCRIPTION
Sports Marketing FinalTRANSCRIPT
Former Colorado Avalanche
“Your one and only Arctic Wolves well bit threw another win.”
“Dedication, Team work and a win!”
Denver, Colorado
Population
City-county - 600,158 Density - 3,905/sq. mi Urban - 1,984,887 Urban density - 3,979.3/sq. mi Metro - 2,552,195
CPI
Food Energy
• Food prices were up 1.1 percent from the second half of 2009 to the second half of 2010 following a 3.0-percent decline in the same period one year ago. Costs for food away from home advanced 1.3 percent over the year. Prices for food at home rose 0.5 percent with recent price declines partially offsetting increases that were registered in the first half of the period.
• The energy index increased 5.1 percent over the year following a decline of 15.4 percent in the same period one year ago. Motor fuel prices had the largest impact on the energy index with an increase of 8.9 percent though much of the advance occurred in the early portion of the year. Within household energy, utility (piped) gas service costs were down 5.4 percent following a decline of 22.8 percent in the same period one year ago. Though costs for electricity slipped down recently, their sharp rise earlier in the year left prices 8.9 percent higher than one year ago.
Income
Metro Denver has one of the nation's strongest metropolitan economies. Median household income in the Metro Denver area was $60,344 in 2008, 16 percent higher than the national median income of $52,029.
9.6 unemployment rate
Pepsi CenterOUTSIDE INSIDE
Year Opened: 1999 Capacity: 18,007 Cost To Build: $165 mil
Colorado Arctic Wolves Western Conference NORTHWEST Division 2 time Stanley Cup winners
Mission statement• Kroenke Sports Enterprises is committed to
providing world class sports and entertainment for both live and broadcast audiences.
• We will welcome fans into our venues as family, providing respect and care from the purchase of a ticket, to the drive home.
• We will celebrate the best in sport and entertainment by recognizing the diversity and human spirit around us, and by working within our community to improve the lives of all those within the community.
Core Values “Commitment” “Perseverance” “Teamwork” Home of the 2006 NHL Foundation Player
Award winner Joe Sakic.
COACHING STAFF The team will try to get Todd McLellan to
be the new Head Coach Sylvain Lefebvre - Assistant Coach Steve Konowalchuk - Assistant Coach Adam Deadmarsh - Video/Development
Coach Kirk McLean - Goaltending Consultant
EXECUTIVE STAFF• E. Stanley Kroenke - Owner• Josh Kroenke - Governor• Pierre Lacroix -President & Alternate Governor• Greg Sherman -General Manager/Executive Vice
President & Alternate Governor• Jean Martineau - Senior Vice President,
Communications & Business Operations• Craig Billington - Vice President of Player Development• Charlotte Grahame - Vice President of Hockey
Administration• Eric Lacroix - Director of Hockey Operations• Brad Smith - Director of Player Personnel• David Oliver - Director of Player Development/GM,
Lake Erie Monsters
Arctic Wolves STAFF Anders Carlsson - Scout Erin DeGraff - Team Services
Coordinator Wayne Flemming - Inventory
Manager Cliff Halstead - Assistant
Equipment Manager Alan Hepple - Assistant
Director of Amateur Scouting Garth Joy - Pro Scout Rick Lanz - Scout Joni Lehto - Scout Terry Martin - Pro Scout Robert McLean - Strength &
Conditioning Coach
Brendan McNicholas - Senior Director of Media Services/Internet
Mark Miller - Head Equipment Manager
Don Paarup - Scout Guy Perron - Scout Richard Pracey - Director of
Amateur Scouting Gregorio Pradera - Massage
Therapist Neil Shea - Scout Matthew Sokolowski - Head Athletic
Trainer Craig Stancher - Manager, Media
Relations/Website Scott Woodward - Assistant Athletic
Trainer/Physical Therapist Stephane Yelle - Development
Coordinator
New Uniform
• Home
• Away
• Altrnet
Ticket Prices
301 - 308, $12 - $35 202 - 260, $36 - $50 102 – 148, $55 -
$150
Advertisement 1 Arctic Wolves posters at
local stores in the Denver area, and also smaller cities near Denver.
• Advertise the new season coming up with the new team logo to get people rounded up for the new season.
• Advertise for season tickets
Advertisement 2 One free pepsi product to all
who attend the first 20 games of the season
• Season ticket holders get a free pepsi product to all games through out the whole season.
Advertisement 3 Free hoodie with a $50 +
purchase of a ticket. First 100 people to make the purchase for 1 ticket get the free hoodie with the new team logo.
• Artic Wolves hoddie with the new team logo and team colors.
Advertisement 4 Billboard on major
highways to advertise the team and to get people to come to the games and buy tickets.
Why this team will work?
The team will have a strong new market filled with new ways to attract people to come buy tickets.
The new team name and logo will attract people because of the new fierce look in the logo
New coach will help lead the team to another Stanly Cup, and bring fans from differnet states to come and watch