colors of life - holi contest
DESCRIPTION
Colors Of Life is an online Holi Contest which was campaigned by Prelude Digital for Hotel Crown, BhubaneswarTRANSCRIPT
Www.preludedigital.com | 7381088846| [email protected]
@Prelude_Digital
Colors Of Life Contest forHotel Crown
Www.preludedigital.com | 7381088846| [email protected]
How Hotel Crown ran “Colors Of Life” to enhance the fan-base of the page ??
Www.preludedigital.com | 7381088846| [email protected]
Challenge / Scenario
Our client Hotel Crown was finding a move which would generate more
fan-following for the page which in turn would increase the popularity of
their Hotel . So we came up this contest proposal which they liked and
then immediately started working towards it. Though there was very
less time in our hand, still it was like a challenge to our team to make
this contest a hit. And we can proudly say, the “Results were
Tremendous”
Www.preludedigital.com | 7381088846| [email protected]
Target Audience
Our target audience included:
•Students•Working Professionals
Audiences were targeted only around the city and other geographical locations were not covered, as our client “Hotel Crown” is only situated in Bhubaneswar. So only the local denizens were targeted
Www.preludedigital.com | 7381088846| [email protected]
Idea / Solution
The whole concept was designed & strategized in a way which would
lead us to garner more likes for the page & drive people’s attention
towards the contest. Our basic focus was to make the contest a fun
experience so that the fan-following becomes interactive and thereby
share their most memorable moments with us. Keeping the profit
motive aside, our aim was to deliver something for our fans which
they would cherish in their lifetime.
Www.preludedigital.com | 7381088846| [email protected]
Execution
•The contest was run on Hotel Crown’s Facebook page
•Creative designs indicating “Holi Contest” were shared to grab the attention of users
•Prize for the contest included free lunch/dinner coupons for the person who shared his/her best picture
•2 winners were to be selected
•Posted about the contest through creative designs on an everyday basis to keep the users hooked to the page
•At the end of the contest ,winners were declared and free coupons were given to them
Photos
Creative designed to commence the
contest Fan-Gate Application
Facebook Page
Posts
Photos of the participants
Most liked Photos
SNAPSHOT
Www.preludedigital.com | 7381088846| [email protected]
Result
•Around 100 users participated in the contest
•Around 24631 people were targeted in the campaign
•Around 1000 likes were received during the contest
•3000 clicks on Ad
•5000 Impressions during the contest
Www.preludedigital.com | 7381088846| [email protected]
Agency Detail
We are Prelude Digital – A 360 degree Digital Media Agency based in the
“Temple City-Bhubaneswar” situated in Odisha. We are a bunch of creative,
quirky, stylish people with a strong inclination towards “Social Media”. A digital
media team having a natural flair for design & strategy. With our team of
maverick designers, we create online destinations that speak volumes for the
brand associated .
Our Services include:
•Social Media Marketing
•SEO & Analytics
•Website Designing
•Advertising Campaigns & App Development
•Humanizing brands
Www.preludedigital.com | 7381088846| [email protected]
We would love to meet you and explore opportunities together
Contact : Pratik : +91 7381088846
@Prelude_Digital /PreludeDigital
THANK YOU