columbia fashion week 2014...columbia fashion week 2014 press / media kit columbia fashion week is...

Columbia Fashion Week 2014

PRESS / MEDIA KIT

Columbia Fashion Week is

Columbia’s first official 5 day /

night fashion week. Recognized by

Mayor Benjamin as the first of its

kind, CFW made history in the

capital city.

About CFW

Columbia Fashion Week

CFW (formerly Columbia Style Week) launched in June of 2012 and was slated to be 5 days and 5 nights of fashion, arts, chic mixers, live

entertainment, exclusive shopping, and fashion education. Recognized by the Mayor of Columbia and the City Council, CFW 2012 took

Columbia by storm and established Columbia as a legitimate emerging presence in the fashion industry for

the Carolinas.

In the second year, CFW continued to grow and gain local and national attention. All five nights of Columbia

Fashion Week events were completely sold out!

Columbia Fashion Week has partnered with the American Heart Association, Clothed in Hope and other local charities for official CFW pre-events including: “Follow Your Heart Charity Auction and Gala”,

“Posh and Panache”, “Clutches and Cocktails”, and more. Some events are planned by the CFW staff, while others are planned and hosted by businesses in the community that have applied to add their events to the official CFW Pre-Event Calendar.

June 18-21, 2014

Columbia, South Carolina

Columbia Fashion Week Mission

o To organize the first 5 day, 5 night fashion event for the city

of Columbia.

o Foster an environment for the style industry in Columbia to

unite, thrive, and compete with other markets.

o Highlight emerging designers, models and other industry

professionals in Columbia, South Carolina and beyond.

o Increase economic development for Columbia’s fashion,

retail and style community, in turn creating more

opportunities for the fashion arts professionals locally.

o Create an annual event that brings the “Who’s Who” in

fashion to Columbia, South Carolina.

o Bring national awareness and media opportunities to the

local fashion community.

o Create jobs and recognition to encourage locals to stay in

Columbia, SC as opposed to relocating to other fashion

markets where established fashion weeks create

opportunity and growth for fashion professionals in their

areas.

CFW 2014 Sponsorship Opportunities:

Title Sponsor: $15,000 Presenting Sponsor: $10,000 Platinum Sponsor: $5,000 Gold Sponsor: $3,000 Silver Sponsor: $1,500 Bronze Sponsor: $750

3rd Annual Columbia Fashion Week June 18-21st, 2014 www.ColumbiaFashionWeek.com

CFW 2012 & 2013 Sponsors Audi Columbia * WACH FOX 57 Columbia Metropolitan Magazine

Fisher Films * Columbia Fashion Alliance FFS Model and Talent Agency Altacation * Wink Magazine Boutique M2 * Wedding 101 Paul Mitchell the School Columbia

Ruth's House * Sheraton on Main St Marriott Columbia * Push Asheville Fashion

VAINE * Beach Mint / Jewel Mint Leading in Stilettos * Tim Goldman

Shear Xpectations * Miss Fancy Threads The Daily Look * Eclat Tailoring and Designs

Women in Philanthropy * Wisteria American Heart Association - Midlands

Wedding 101 * Fashion Camp at USC SC Wedding Company * Bakers Shoes

The Zeigler Agency * Miss Jessie’s Emerald King PR * Bellaboop Events Audacrease Entertainment * DJ Steele

Midlands Chapter

Special Thanks to ColaSW 2012 Title Sponsor

Audi Columbia Without Audi Columbia, ColaSW 2012 would not have been possible!

6301 Two Notch Road, Columbia SC 803-786-6601

www.AudiofColumbia.com


Special Thanks to ColaFW 2013 & 2014 Title Sponsor

South Carolina Wedding Company

(803) 860 - 3387 [email protected] www.southcarolinaweddingco.com

A native of New York, at 3 years of age, Alicia Zeigler was signed and working through

Sunshine Talent Agency in Manhattan. Auditioning and modeling for clients which included

Bradlees, Zares, Mrs. Butterworth, Teddy Ruxpin, Sesame Street and more.

Alicia learned ballet and African dance studying under Broadway performer, Wilhelmena

Taylor at Mind Builders Creative Arts Center in the Bronx.

At 24 years old, Alicia started Fortress Fashion Shows and organized her first fashion show for

Sister Care of Columbia. During the process, she realized once again her love for art and

fashion. While producing the shows and meeting aspiring models in Columbia, she realized that

there was a need for talent management. She was inspired to become the founder and operator

of FFS Model and Talent Agency in Columbia SC.

FFS Model and Talent Agency works to assist models in training, booking legitimate and safe

jobs, building their portfolios, grooming, acting, and auditioning skills. FFS Currently boasts

over 60 WORKING actors and models. Hiring talent and securing auditions for national movies

and television shows (Army Wives, Good Deeds, Graceland, Eastbound and Down, WWE,

Witness Protection, Ecoloblue, Homeland, Little Red Wagon, Budweiser, Magnum Icecream,

For Colored Girls, Sleeping Around, Charleston Fashion Week, Charlotte NC Fashion Week,

Charlotte Seen Fashion Week, Columbia Style Week, Swim Week and many others) as well as

local boutiques and businesses, Alicia has provided local models with an opportunity to actually

book paying jobs in the field they love.

Alicia also uses her influence and position to give back to the community, giving to and raising

funds and awareness for various non-profit organizations within the community through her

fashion shows and events (including: The American Heart Association - Midlands, Sistercare,

Harvest Hope, The Food Boutique, and others)

In January of 2011, Alicia Zeigler took over Wink Magazine, a local digital women’s fashion

magazine. A finalist in the Digital Magazine Awards in 2010, Wink was the first to provide

beauty and fashion tips, news, and event coverage for a demographic of women in Columbia

that had not previously has a publication exclusively for them and their age bracket. Taking the

magazine from digital to print, and from quarterly to monthly, Alicia has more than tripled the

readership in less than a year. As an official media sponsor for: Women in Philanthropy's

Power of the Purse Event, Charleston Eco-Fashion Event, Charlotte NC Fashion Week and

Columbia Style Week, and others.

In all of her networking, Alicia founded the Columbia Fashion Alliance (which is a network of

varied fashion professionals working together to increase the fashion presence in the city of

Columbia) and quickly scheduled the 2 major annual events: The CFA Career Fair (which is an

annual career fair for beauty and fashion professionals to find work in their field), and

Columbia Style Week, (Columbia’s first official fashion week). Columbia Style Week,

launched in June of 2012, and brought the city it's first ever 5 day/night fashion week. The

week consisted of fashion, arts, entertainment, and education. Recognized by the Mayor of

Columbia and the City Council, and sponsored by Audi Columbia, Columbia Metropolitan

Magazine, Wink Magazine, WNOK Radio, and others, CSW 2012 took Columbia by storm and

finally established Columbia as an emerging presence in the fashion industry for the Southeast.

Named one of Columbia's "25 Most Stylish People" in 2011, one of Columbia's "10 Most

Fascinating People" in 2012 and the SE 2013 Magazine's "Top Woman of Influence" Award

winner, Alicia Zeigler is one to watch in 2014.

To learn more about Mrs. Zeigler visit www.ALICIAZEIGLER.info

The Visionary, Alicia Zeigler


ColaFW Fun Facts • Over 2400 people attended CFW Pre-events

• Over 500 people attended CFW daytime “Shop Hop”

Locations

• Over 2000 people attended CFW runway shows

• Over 800 people attended CFW after parties

• Over 100 models walked the runway

• 36 Designers and Retailers showcased their

collections on the runway

• Over 30 hair and makeup volunteers worked CFW

• Designers and Retailers came from: Chicago,

Fayetteville, Wilmington, Peru, Charlotte, Jamaica,

Charleston, England, New York, Atlanta and beyond

to showcase alongside Columbia designers and

retailers in our very first year.

Tourism Demographics

Columbia, SC encompasses 6 counties

Approximately 650,000 people

South Carolina’s Largest Metropolitan area

Columbia metro area appeared on Forbes/Milken Institute's

list of "Best Places for Business and Careers."

http://www.forbes.com/, Forbes/Milken Institute Best Places

Columbia Metro area was selected as one of "America's 50

Hottest Cities" for business relocations and expansions.

Columbia was named as #8 on Entrepreneur.com's list of Hot

Mid-Size Cities for Entrepreneurs.

Ladies Home Journal ranked America's 200 largest cities

based on the qualities women surveyed care about most.

Columbia ranked 41 out of 200. Criteria: crime, lifestyle,

education, jobs, health, child care, politics, and the economy.

Ladies Home Journal Online, "The Best Cities for Women "

*Source http://www.columbiacvb.com*

CSW 2013 Mayoral Proclamation

Declaring “Columbia Style Week” Columbia’s 1st Official Fashion Week


•1/25/12 CSW Pre-Event #1: 2nd Annual Follow Your Heart

Charity Auction and Gala

•2/9/12 CSW Pre-Event #3: 2nd Annual Posh and Panache

Mixer and Mini Fashion Showcase

•2/23/12 CSW Pre-Event #4: 2nd Annual Fashion for Hire

Career Fair

•3/7/12 CSW Pre-Event #5: 2nd Annual Makeover Your Man

Event

•3/9/12 CSW Pre-Event #6: 2nd Annual Fall in Love with the

Islands Fashion Event with MayaQobas Fashion Boutique

•4/2/12 2nd Annual CSW Press Conference @ 2pm

•5/4/12 CSW Pre-Event #7: 2nd Annual Unveiled: Bridal

Showcase Preview Mixer

• CSW Pre-Event #8: 9th Annual Power of the Purse Event

benefiting the charities of the Women in Philanthropy

•6/2-5/13 Audi "Show Up in Style Radio Contest" Sponsored

by Audi Columbia and WNOK Radio

•6/11/12 3rd Annual Beautiful People Party announcing the

winners of the "25 Most Stylish People in Columbia" Contest

sponsored by Wink Magazine

2013 and 2014 Events can be found at

www.columbiafashionweek.com

CSW 2012 EVENTS

Tsvety Fashion

BelindaBilly

Bianca Loren

Boutique M2

Cuties

Saachi Couture

Kidslick Revolution

Matching Dots

Circa Duds

Ghelardini Collection

Lakisha Blake Designs

Stylon Blvd

Luis Machicao

Rhutu Bonsle

Lauren Devaughn

MayaQobas

She She NY

Tarragon V

Over the Top

Fashion Camp at USC

Olga Barladym

Torn Curtain Boutique

Shelley Lucille Smith

Alta-Cation

Drue Dun

AJNEL Designs

Mary Michaels

Carolina 12

Brick Malone

Louise Hudson

Nelson Arrington

Avery O’Neal

April Grainger

Ziva Collection

Clothed in Hope

Biltmore Inspirations

LaNore Divine Shoes

Beaded Venus

Kimberly KoKo Shoes

2012 and 2013 Designers

& Retailers


Luis Machicao grew up with one thing on his mind… FASHION; however, it wasn’t until the age of 20 that he actively began to

pursue his dream.

Mr. Machicao began his career in Peru by enrolling in The School of Dramatic Arts where he received his education, later he

decided to move to another school and began studying Fashion Design in a local Fashion Institute where he graduated with

honors.

Afterwards he enrolled in the University to study Sociology, he is on the belief that fashion is a social manifestation of the

human being. After 4 years at the university he flew to Paris where he knew he could complete his education with experience. It

was while in Paris that everything came together on how to dress people from head to toe in good taste.

Later, when Mr. Machicao went back to Peru, he began working in TV miniseries, Soap Operas and Theater. He was then hired

for the First Lady to serve his country with his impeccable taste, also dressing celebrities and socialites. While working he began showing his own collections in fashion shows. It was here that he found his passion – runways! Mr.

Machicao began to show his own collections internationally which resulted in him moving to the United States of America. He

has presented his collections in cities such as Houston, Austin, San Francisco, Miami, Charlotte, New Orleans, Milan, Paris,

Barcelona, Washington D.C. and now, showing his latest Fall-Winter 2013 collection at New York’s fashion week. To learn more

about Luis, visit www.LUISMACHICAO.com

Luis Machicao, Machicao Couture Featured Finale Showcasing Designer at ColaFW (2012, 2013, 2014)

Returning CFW Featured Designer (2013, 2014)

Tsvetelina Mcauliffe of Tsvety Fashion

Tsvety Fashion was created in 2011 by the European fashion designer Tsvetelina McAuliffe. Tsvety Fashion is a

fashion forward contemporary label for women. The brand is currently located in the USA. We are inspired by the

beauty and the individuality of every woman and we design form fitting, elegant and sophisticated styles.

To be worn with confidence... We strive to create clothes that are fashion forward and trendsetting. Our fabrics are

carefully selected to provide high quality and comfort. We often create signature and unique textiles for our brand.

At the time of 2013 Columbia Fashion Week, Tsvetelina was selected as the winner of Belk’s Annual Southern Designer

Showcase.

To learn more about Tsvety Fashion, visit www.tsvetyusa.com.


COLUMBIA METROPOLITAN MAGAZINE

WLTX WACH FOX

WISTV WNOK RADIO 104.7

THE WOODY WINDHAM SHOW ABC COLUMBIA

MISS FANCY THREADS WINK MAG ONLINE

THE DAILY GAMECOCK THE STATE NEWS PAPER (Cover) MIDLANDS BUSINESS JOURNAL

For a complete list of video interviews and articles, please

visit www.columbiafashionweek.com

Media Coverage of Columbia Fashion Week

Highlights from Columbia Fashion Week

Top Left to Right: 1) Peruvian designer Luis Machicao’s finale collection at CFW 2) Editors Robin and Emily of

Columbia Metropolitan Magazine sharing a moment with Tim Goldman of Metlife, 3) WLTX’s Lauren Talarico being named one of “Columbia’s 25 Most Stylish” after hosting the CSW Beautiful People Party, 4) Fashion Expert Panel: Katie Kern of Circa PR Charleston, Sonya Barnes of the Fashion and Style Institute in Charlotte, Anthony Simons of Plitz Fashion and Lifestyle Marketing and founder of Charlotte International Fashion Week, Sonia Hendrix of PUSH Asheville and SH+PR, Alicia Zeigler of FFS Model and Talent Agency and founder of Columbia Style Week. 5)

Charlotte designer Nelson Arrington on his finale walk at CSW 2012, Matt and Phil of Columbia based Carolina 12 on their finale walk at CSW 2012, 6) Child Model with fabulous hair, 7) Children’s runway show led by child model star Devin Pappacoda, 8) 2012 CFW Makeup Director Kevin Daniel Price working his magic on a model’s hair, 9) CFW 2012 and 2013 Runway Coordinator Tanisha Brown giving some last minute instructions to 2 models backstage.


1) Ayoka Lucas, Style Director of Charleston Fashion Week in the CFW Vendor Village shopping 2) CFW Designer/Retailer Coordinator Angela LaBord and Program Director Candace Romero being interviewed by WACH FOX shortly before models take the runway 3) CFW 2012 Ticket holders lined up down Gervais Street to get into the finale night. 4) Mayor Benjamin’s personal assistant Sam Johnson emceeing the finale night of CFW 2012, 5) Photographer Rob Sprankle posted on a brick wall downtown taking a break from shooting the runway to high five models stepping off the runway, 5) CSW Directors Alerick and Alicia Zeigler sharing a “We Did It!” kiss at the conclusion of CSW 2012, 6) Luis Machicao sharing a laugh with an interviewer.

1)Rare Alliance after performing at CFW’s finale night, 2) The ever fabulous Maya Deer-Troy, owner of MayaQobas Fashion Boutique shining on the red carpet, 3) Great shot of the media pit as photographers capture a model on the

runway, 4) Mary Kent Hearon of The Heart Knot and Amy Wadell of Clothed in Hope posing for Rob Mills Photography, 5) Essence “Man of the Year” Award Recipient Dr. Maurice Lee, 6) Electric violinist, 7) Great shot of our board of directors and coordinators (from left to right: Carissa Strickland, Keri Bailes, Jennifer Boatwright, Alerick Zeigler, Alicia Zeigler,

Kevin Daniel Price, Angela LaBord, Candace Romero, Clifton Parker, Tanisha Brown, and Maya Deer-Troy), 8) from left to right: Sonia Hendrix (SH+PR), Mike Kelton (writer for US WEEKLY Magazine), Josh Ratliff (celebrity stylist), Alicia Zeigler (owner of FFS MATA), Crystal Garrett (former Ms. South Carolina), Mikelle Street (wardrobe stylist), Rachel

Koprowski (model)


1)Retailer Carissa Strickland of M2 Boutique on her finale walk with her models, 2) former Ms. South Carolina Crystal

Garrett with Cyrus Frakes (the King of Pageants who made a recent appearance on the Real Housewives of Atlanta with Supermodel Cynthia Bailey) at the CFW 2012 Beautiful People Party, 3) The beautiful and intelligent Carolina 12 girls, 4) Mike Kelton from US Weekly Magazine visiting our shop hop location BAKERS, 5) Mike Kelton from US Weekly Magazine

visiting ourt shop hop location Revente, 6) Mike Kelton from Us Weekly visiting Joe the GM of Audi Columbia our wonderful title sponsors for CSW 2012! 7) The absolutely amazing Ayoka Lucas, Style Director of Charleston Fashion

Week posing for a photo with our Designer/Retailer Coordinator Gigi LaBord.

Keri Bailes

Hair Director for MTV’s VMA’s

Nathalie Gregg

Author of Leading in

Stilettos

Katie Kern

Founder of Circa PR

Anthony Simons Plitz Fashion & Life Style,

Director of Charlotte NC Fashion Week

Janet Parker

WACH Fox57 Anchor

Taryn Scher Founder of TK PR,

Director of Greenville Fashion Week, Fashion Editor for

Town Greenville

Sonya Barnes Harris & Barnes Image Consulting

Founder of the International Fashion Style Academy

Sonia Hendrix Push Productions, Director of

Asheville Fashion Week

Alicia Zeigler President of Columbia Fashion Alliance,

Owner of FFS Model and Talent Agency

Lauren Talarico

News Anchor for WLTX News

Mike Kelton

US Weekly Magazine

Josh Ratliff

Celebrity Stylist

Speakers, Hosts and Special Guests


Get Involved with Columbia Fashion

Week!

Corporate and Local Sponsorship:

[email protected]

Public Relations/Request an Interview/Media Credentials:

[email protected]

Showcase a Design or Retail Collection on the CFW Runway:

[email protected]

Set Up a Vendor Booth:

[email protected]

Perform or DJ :

[email protected]

Contribute Items to the Gift Bags:

[email protected]

Volunteer for Hair and Make-Up

[email protected]

General Volunteers

[email protected]

Modeling on the Runway

[email protected]

columbia fashion week 2014...columbia fashion week 2014 press / media kit columbia fashion week is...

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