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COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASILDjango Libre

Rio, 04/12/2012

COLUMBIA TRISTAR FILMS OF BRAZILDJANGO LIVRE

TERRITORY: BRAZIL

TARGET AUDIENCE:The target used in the plan according to IBOPE rating's institute: In order of priority our target audiences are as follows:1 .Male and Female ABC 18-34 years2. Male and Female ABC 25-49 years

MEDIA

OPEN TVWe recommend, with high priority, paid television for its great affinity with the target.Lauching: From January 13th until January 19th

PAY TVWe recommend, with high priority, paid television for its great affinity with the target.Lauching: From January 6th until January 19th

MEDIA FLOW CHART

Film: DJANGO LIVRE

MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)14 Markets

From January 13th until January 19thspots 30" and 15"

TELEVISION R$ 514,692

NationalFrom January 6th until January 19th

spots 30" and 5"

PAY TV R$ 492,692

Top 10 Territory Release DateItalyMexico

KoreaBrazil JANUARY 18thSpainFrance GermanyAustraliaUKJapan

COLUMBIA TRISTAR FILMS OF BRAZIL DJANGO LIVRE

MIDIA ITEM BUDGET R$ (1) BUDGET R$ (2) TOTAL COLUMBIA SHARE%R$ R$ R$

OPEN TV

GLOBO Launch 455,291 405,209 407,258 BANDEIRANTES Launch 120,106 106,894 107,434

TOTAL OPEN TV 575,397 512,103 514,692 51%

PAY TV

ROAD BLOCK 12 CHANNELS - GLOBOSAT Launch 170,024 151,322 152,087 SPORTV Launch 91,080 81,061 81,471

FOX Launch 65,468 58,266 58,561 TNT Launch 43,883 39,056 39,254

MEGAPIX Launch 27,510 24,484 24,608 WARNER CHANNEL Launch 49,644 44,183 44,407

FX Launch 19,992 17,793 17,883 REDE TELECINE Launch 83,200 74,048 74,422

TOTAL PAY TV 550,801 490,213 492,692 49%

GRAND TOTAL 1,126,198 1,002,316 1,007,384 100%

TOTAL WITH TAX 1,007,384

BUDGET (2): SPECIAL PRICE TO COLUMBIA - 11%

Considerações Open TV1. O orçamento do flow tem base nas tabelas vigentes das emissoras;2. Os patamares de negociação Globo foram negociadas individualmente para este produto, podendo ser revistos, conforme fechamento da negociação total 2013.

COLUMBIA TRISTAR FILMS OF BRAZIL

Film: Django LibreSpot = 30" and 15"

MARKETS BUDGET R$ (1) BUDGET R$ (2) CUSTO FINAL

%COLUMBIA

BELÉM 13,492 12,008 12,068 2.3%BELO HORIZONTE 40,464 36,013 36,195 7.0%BRASÍLIA 20,040 17,836 17,926 3.5%CAMPINAS 32,470 28,899 29,045 5.6%CURITIBA 35,363 31,473 31,632 6.1%FORTALEZA 16,413 14,608 14,682 2.9%GOIANIA 14,729 13,109 13,175 2.6%PORTO ALEGRE 38,296 34,083 34,256 6.7%RECIFE 23,454 20,874 20,980 4.1%RIO DE JANEIRO 100,619 89,551 90,004 17.5%RN ESTADO 7,332 6,526 6,559 1.3%SALVADOR 32,603 29,017 29,163 5.7%SÃO PAULO 190,314 169,379 170,235 33.1%VITORIA 9,806 8,728 8,772 1.7%

TOTAL LAUNCH 575,397 512,103 514,692 100%

TOTAL GLOBO 455,291 405,209 407,258 79%TOTAL BANDEIRANTES 120,106 106,894 107,434 21%

GRAND TOTAL 575,397 512,103 514,692

COLUMBIA TRISTAR FILMS OF BRAZILFilm: DJANGO LIVRE

TARGET 1 - AS ABC 18-34

TARGET 2 - AS ABC 25-49

OPEN TV

Markets

LAUNCH

OTS REACH - % TRP

TARGET 1 TARGET 2 TARGET 1 TARGET 2 TARGET 1 TARGET 2

SP 1.5 1.6 33 36 53 59

Nº Plano: 27330

Praça: BELEMTarget Pri.: AMBOS ABC 18/34

Target Sec.: AMBOS ABC 25/49

REDE PROGRAMAS Peça

JANEIRO

13 14 15 16 17

D S T Q QBAN A LIGA 22:40 00:00 A ABAN AGORA E TARDE 00:00 01:00 B BBAN CQC 22:40 01:00 A ABAN TERCEIRO TEMPO 17:50 20:00 A AGLO ALTAS HORAS 01:20 03:25 DGLO BOM DIA BRASIL 07:30 08:30 B BGLO BOM DIA PRACA 06:30 07:30 B BGLO DOMINGO MAIOR 23:25 01:15 A AGLO GLOBO ESPORTE 12:50 13:20 BGLO SUPERCINE 23:25 01:20 BGLO TELA QUENTE 22:25 00:25 A A

PREÇO TOTAL 2 2 1 1 2

TOTAL TRP 7 12 1 2 3

TOTAL GRP 16 29 3 9 11

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA

% NEGPREÇO NEGOCIADO

AUDIÊNCIA

18 19 DOM. TRP (Pri)

S S UNIT. TOTAL UNIT. TOTAL IA GRP IA1 2,133.00 2,133.00 -65.00 746.55 746.55 2.58 3 0.871 1,142.10 1,142.10 -65.00 399.74 399.74 2.02 2 0.591 3,018.60 3,018.60 -65.00 1,056.51 1,056.51 3.27 3 1.001 2,041.20 2,041.20 -65.00 714.42 714.42 2.49 2 0.67

D 1 377.50 377.50 -8.00 347.30 347.30 5.59 6 2.021 623.00 623.00 -8.00 573.16 573.16 9.26 9 2.23

D 2 533.50 1,067.00 -8.00 490.82 981.64 8.82 18 1.571 1,670.00 1,670.00 -9.00 1,519.70 1,519.70 13.14 13 6.25

D 1 1,884.75 1,884.75 -8.00 1,733.97 1,733.97 18.15 18 6.22D 1 1,791.00 1,791.00 -8.00 1,647.72 1,647.72 12.98 13 4.11

1 4,055.00 4,055.00 -7.00 3,771.15 3,771.15 25.25 25 11.242 2 12 19,803.00 13,491.86 1128 6

27 19

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

1 1.02 11 1.05 11 1.81 21 0.88 12 2.59 32 4.60 53 3.27 76 7.45 76 7.71 84 6.32 6

11 12.55 1338 53

Nº Plano: 27330

Praça: BELO HORIZONTETarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17




TOTAL GRP 14 27 3 7 8

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA


S S UNIT. TOTAL UNIT. TOTAL IA GRP IA1 10,033.20 10,033.20 -65.00 3,511.62 3,511.62 3.30 3 1.501 5,378.40 5,378.40 -65.00 1,882.44 1,882.44 1.37 1 0.481 14,148.00 14,148.00 -65.00 4,951.80 4,951.80 2.22 2 1.261 9,612.00 9,612.00 -65.00 3,364.20 3,364.20 1.82 2 0.97

D 1 780.00 780.00 -7.00 725.40 725.40 5.21 5 1.451 1,385.00 1,385.00 -7.00 1,288.05 1,288.05 6.77 7 1.80

D 2 855.50 1,711.00 -7.00 795.62 1,591.24 7.38 15 1.431 3,661.00 3,661.00 -8.00 3,368.12 3,368.12 12.02 12 5.02

D 1 5,010.00 5,010.00 -7.00 4,659.30 4,659.30 11.97 12 3.68D 1 3,808.50 3,808.50 -7.00 3,541.90 3,541.90 14.38 14 5.06

1 12,319.00 12,319.00 -6.00 11,579.86 11,579.86 25.02 25 11.292 2 12 67,846.00 40,463.93 995 7

19 20

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

2 1.44 10 0.53 11 1.03 11 0.89 11 3.41 32 2.91 33 3.16 65 5.06 54 4.03 45 8.06 8

11 12.86 1335 47

Nº Plano: 27330

Praça: BRASILIATarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17




TOTAL GRP 16 29 3 9 11

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA



D 1 560.50 560.50 -7.00 521.26 521.26 5.59 6 2.021 1,160.00 1,160.00 -7.00 1,078.80 1,078.80 9.26 9 2.23

D 2 762.00 1,524.00 -7.00 708.66 1,417.32 8.82 18 1.571 2,169.00 2,169.00 -8.00 1,995.48 1,995.48 13.14 13 6.25

D 1 3,810.75 3,810.75 -7.00 3,544.00 3,544.00 18.15 18 6.22D 1 1,951.50 1,951.50 -7.00 1,814.90 1,814.90 12.98 13 4.11

1 6,356.00 6,356.00 -6.00 5,974.64 5,974.64 25.25 25 11.242 2 12 28,086.00 20,040.41 1128 6

27 19

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

1 1.02 11 1.05 11 1.81 21 0.88 12 2.59 32 4.60 53 3.27 76 7.45 76 7.71 84 6.32 6

11 12.55 1338 53

Nº Plano: 27330

Praça: CAMPINASTarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17

D S T Q QBAN A LIGA 22:40 00:00 A ABAN AGORA E TARDE 00:00 01:00 B BBAN CQC 22:40 01:00 A ABAN TERCEIRO TEMPO 17:50 20:00 A AGLO ALTAS HORAS 01:20 03:25 DGLO BOM DIA BRASIL 07:30 08:30 B BGLO BOM DIA PRACA 06:30 07:30 B BGLO DOMINGO MAIOR 23:25 01:15 A AGLO GLOBO ESPORTE 12:50 13:20 BGLO MINISERIE 23:05 23:55 D BGLO SUPERCINE 23:25 01:20 BGLO TELA QUENTE 22:25 00:25 A A


TOTAL TRP 9 15 3 2 13

TOTAL GRP 19 30 6 8 33

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA


S S UNIT. TOTAL UNIT. TOTAL IA GRP IA1 4,374.00 4,374.00 -65.00 1,530.90 1,530.90 5.64 6 3.101 2,349.00 2,349.00 -65.00 822.15 822.15 3.92 4 2.101 6,161.40 6,161.40 -65.00 2,156.49 2,156.49 5.41 5 3.141 4,179.60 4,179.60 -65.00 1,462.86 1,462.86 3.92 4 1.42

D 1 834.50 834.50 -7.00 776.08 776.08 8.12 8 3.191 1,072.00 1,072.00 -7.00 996.96 996.96 8.90 9 2.84

D 2 707.00 1,414.00 -7.00 657.51 1,315.02 7.94 16 2.441 3,088.00 3,088.00 -8.00 2,840.96 2,840.96 15.13 15 7.38

D 1 3,219.75 3,219.75 -7.00 2,994.37 2,994.37 11.30 11 4.001 6,651.00 6,651.00 -6.00 6,251.94 6,251.94 20.24 20 8.48

D 1 3,199.50 3,199.50 -7.00 2,975.54 2,975.54 14.83 15 5.921 8,880.00 8,880.00 -6.00 8,347.20 8,347.20 24.72 25 11.43

2 2 13 45,422.00 32,470.47 1386 9

19 23

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

3 2.98 32 1.51 23 2.89 31 1.40 13 3.82 43 3.77 45 3.45 77 7.70 84 4.51 58 9.69 106 7.35 7

11 12.27 1257 65

Nº Plano: 27330

Praça: CURITIBATarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17



TOTAL TRP 6 14 2 3 12

TOTAL GRP 15 30 4 7 31

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA



D 1 779.00 779.00 -7.00 724.47 724.47 6.56 7 3.591 1,068.00 1,068.00 -7.00 993.24 993.24 7.22 7 2.68

D 2 668.00 1,336.00 -7.00 621.24 1,242.48 7.09 14 2.881 3,202.00 3,202.00 -8.00 2,945.84 2,945.84 11.72 12 5.50

D 1 4,320.75 4,320.75 -7.00 4,018.30 4,018.30 15.25 15 4.381 6,647.25 6,647.25 -6.00 6,248.42 6,248.42 21.57 22 8.05

D 1 3,879.00 3,879.00 -7.00 3,607.47 3,607.47 13.41 13 5.781 10,744.00 10,744.00 -6.00 10,099.36 10,099.36 24.41 24 11.48

2 2 13 47,642.00 35,362.94 1307 9

22 20

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

2 2.38 21 0.98 12 2.59 31 1.20 14 4.29 43 2.97 36 3.51 76 5.94 64 4.70 58 8.94 96 6.85 7

11 12.42 1253 60

Nº Plano: 27330

Praça: FORTALEZATarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17




TOTAL GRP 17 29 1 5 6

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA



D 1 373.00 373.00 -7.00 346.89 346.89 5.00 5 2.351 835.00 835.00 -7.00 776.55 776.55 5.89 6 1.97

D 2 565.50 1,131.00 -7.00 525.92 1,051.84 4.81 10 1.661 1,853.00 1,853.00 -8.00 1,704.76 1,704.76 15.99 16 9.01

D 1 1,953.75 1,953.75 -7.00 1,816.99 1,816.99 12.86 13 5.06D 1 1,490.25 1,490.25 -7.00 1,385.93 1,385.93 13.07 13 5.79

1 5,043.00 5,043.00 -6.00 4,740.42 4,740.42 28.64 29 14.162 2 12 25,792.00 16,413.24 937 8

18 18

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

0 0.22 00 0.14 00 0.41 00 0.36 02 1.31 12 2.37 23 2.02 49 7.56 85 3.95 46 4.71 5

14 13.08 1342 38

Nº Plano: 27330

Praça: GOIANIATarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17




TOTAL GRP 16 29 3 9 11

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA



D 1 295.50 295.50 -8.00 271.86 271.86 5.59 6 2.021 652.50 652.50 -8.00 600.30 600.30 9.26 9 2.23

D 2 394.00 788.00 -8.00 362.48 724.96 8.82 18 1.571 1,996.00 1,996.00 -9.00 1,816.36 1,816.36 13.14 13 6.25

D 1 2,815.50 2,815.50 -8.00 2,590.26 2,590.26 18.15 18 6.22D 1 1,302.75 1,302.75 -8.00 1,198.53 1,198.53 12.98 13 4.11

1 4,495.00 4,495.00 -7.00 4,180.35 4,180.35 25.25 25 11.242 2 12 21,907.00 14,729.34 1128 6

27 19

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

1 1.02 11 1.05 11 1.81 21 0.88 12 2.59 32 4.60 53 3.27 76 7.45 76 7.71 84 6.32 6

11 12.55 1338 53

Nº Plano: 27330

Praça: NATALTarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17

D S T Q QBAN A LIGA 22:40 00:00 A ABAN AGORA E TARDE 00:00 01:00 B BBAN CQC 22:40 01:00 A ABAN TERCEIRO TEMPO 17:50 20:00 A A

PREÇO TOTAL 1 1 1 1

TOTAL TRP 1 1 1 1

TOTAL GRP 2 2 2 1


JANEIRO

13 14 15 16 17

D S T Q QGLO ALTAS HORAS 01:20 03:25 DGLO BOM DIA BRASIL 07:30 08:30 B BGLO BOM DIA PRACA 06:30 07:30 B BGLO DOMINGO MAIOR 23:25 01:15 A AGLO GLOBO ESPORTE 12:50 13:20 BGLO SUPERCINE 23:25 01:20 BGLO TELA QUENTE 22:25 00:25 A A

PREÇO TOTAL 1 1 1 1

TOTAL TRP 5 15 4 3

TOTAL GRP 11 28 10 10

Hora Inicia

l

Hora Final

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA


S S UNIT. TOTAL UNIT. TOTAL IA GRP IA1 1,004.40 1,004.40 -65.00 351.54 351.54 2.42 2 1.021 538.65 538.65 -65.00 188.53 188.53 1.35 1 0.511 1,420.20 1,420.20 -65.00 497.07 497.07 2.05 2 1.171 961.20 961.20 -65.00 336.42 336.42 2.41 2 0.864 3,924.00 1,373.56 8

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA


S S UNIT. TOTAL UNIT. TOTAL IA GRP IAD 1 170.00 170.00 -7.00 158.10 158.10 5.50 6 2.19

1 488.00 488.00 -7.00 453.84 453.84 10.21 10 3.06D 2 396.50 793.00 -7.00 368.74 737.48 10.19 20 3.59

1 887.00 887.00 -8.00 816.04 816.04 10.93 11 5.04D 1 1,449.00 1,449.00 -7.00 1,347.57 1,347.57 16.73 17 5.79

D 1 636.75 636.75 -7.00 592.18 592.18 16.93 17 7.301 1,972.00 1,972.00 -6.00 1,853.68 1,853.68 28.48 28 14.83

2 2 8 6,395.00 5,958.89 1099 9

27 22

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

1 1.35 11 0.76 11 1.43 11 1.02 13 5

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

2 2.57 33 4.55 57 4.88 105 6.70 76 5.74 67 8.94 9

15 15.12 1545 53

Nº Plano: 27330

Praça: PORTO ALEGRETarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17



TOTAL TRP 10 20 3 3 5

TOTAL GRP 20 40 5 12 14

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA



D 1 944.00 944.00 -7.00 877.92 877.92 11.81 12 5.491 1,050.00 1,050.00 -7.00 976.50 976.50 10.95 11 2.94

D 2 804.00 1,608.00 -7.00 747.72 1,495.44 12.10 24 3.421 4,348.00 4,348.00 -8.00 4,000.16 4,000.16 17.55 18 8.69

D 1 4,971.00 4,971.00 -7.00 4,623.03 4,623.03 17.51 18 5.18D 1 4,731.00 4,731.00 -7.00 4,399.83 4,399.83 21.96 22 8.33

1 13,532.00 13,532.00 -6.00 12,720.08 12,720.08 35.53 36 16.852 2 12 57,477.00 38,295.84 1549 14

30 34

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

3 2.36 22 1.48 13 2.50 31 1.16 15 5.24 53 4.15 47 5.21 109 9.38 95 5.98 68 10.80 11

17 17.56 1862 71

Nº Plano: 27330

Praça: RECIFETarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17




TOTAL GRP 13 26 2 9 9

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA



D 1 570.00 570.00 -7.00 530.10 530.10 6.81 7 3.281 1,122.00 1,122.00 -7.00 1,043.46 1,043.46 7.63 8 2.13

D 2 841.50 1,683.00 -7.00 782.60 1,565.20 8.55 17 2.801 2,006.00 2,006.00 -8.00 1,845.52 1,845.52 10.46 10 5.70

D 1 2,535.00 2,535.00 -7.00 2,357.55 2,357.55 13.66 14 6.21D 1 2,773.50 2,773.50 -7.00 2,579.36 2,579.36 13.27 13 7.49

1 7,680.00 7,680.00 -6.00 7,219.20 7,219.20 23.61 24 12.642 2 12 36,409.00 23,454.41 1019 11

22 20

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

1 1.38 11 0.52 11 0.78 11 0.81 13 3.67 42 3.58 46 4.38 96 6.39 66 5.93 67 8.17 8

13 14.12 1446 54

Nº Plano: 27330

Praça: RIO DE JANEIROTarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17



TOTAL TRP 8 14 1 2 14

TOTAL GRP 17 28 3 7 32

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA



D 1 2,133.50 2,133.50 -7.00 1,984.16 1,984.16 8.70 9 3.991 2,624.50 2,624.50 -7.00 2,440.78 2,440.78 8.50 9 2.48

D 2 1,329.00 2,658.00 -7.00 1,235.97 2,471.94 7.13 14 2.391 9,953.00 9,953.00 -8.00 9,156.76 9,156.76 14.68 15 7.54

D 1 10,165.50 10,165.50 -7.00 9,453.92 9,453.92 13.26 13 4.481 21,939.00 21,939.00 -6.00 20,622.66 20,622.66 21.18 21 10.53

D 1 9,517.50 9,517.50 -7.00 8,851.28 8,851.28 16.71 17 7.061 34,972.00 34,972.00 -6.00 32,873.68 32,873.68 22.93 23 11.96

2 2 13 138,322.00 100,619.03 1327 11

20 25

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

1 1.23 11 0.64 12 2.30 21 0.97 14 4.33 42 3.41 35 3.17 68 7.91 84 4.83 5

11 10.84 117 8.17 8

12 11.74 1257 63

Nº Plano: 27330

Praça: SALVADORTarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17



TOTAL TRP 6 16 1 4 14

TOTAL GRP 13 31 2 10 33

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA



D 1 746.00 746.00 -7.00 693.78 693.78 5.50 6 2.191 1,279.50 1,279.50 -7.00 1,189.94 1,189.94 10.21 10 3.06

D 2 983.00 1,966.00 -7.00 914.19 1,828.38 10.19 20 3.591 3,174.00 3,174.00 -8.00 2,920.08 2,920.08 10.93 11 5.04

D 1 3,177.00 3,177.00 -7.00 2,954.61 2,954.61 16.73 17 5.791 5,073.00 5,073.00 -6.00 4,768.62 4,768.62 21.93 22 10.23

D 1 3,004.50 3,004.50 -7.00 2,794.18 2,794.18 16.93 17 7.301 8,294.00 8,294.00 -6.00 7,796.36 7,796.36 28.48 28 14.83

2 2 13 48,590.00 32,602.81 1399 9

27 22

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

1 1.35 11 0.76 11 1.43 11 1.02 12 2.57 33 4.55 57 4.88 105 6.70 76 5.74 6

10 11.47 117 8.94 9

15 15.12 1559 69

Nº Plano: 27330

Praça: SAO PAULOTarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17

D S T Q QBAN A LIGA 22:40 00:00 A ABAN AGORA E TARDE 00:00 01:00 B BBAN CQC 22:40 01:00 A ABAN JOGO ABERTO LOCAL 12:30 13:00 DBAN OS DONOS DA BOLA 13:00 14:15 B BBAN TERCEIRO TEMPO 17:50 20:00 A AGLO ALTAS HORAS 01:20 03:25 DGLO ANTENA PAULISTA 07:00 07:30 A AGLO BOM DIA BRASIL 07:30 08:30 B BGLO BOM DIA PRACA 06:30 07:30 B BGLO DOMINGO MAIOR 23:25 01:15 A AGLO GLOBO ESPORTE 12:50 13:20 BGLO SUPERCINE 23:25 01:20 BGLO TELA QUENTE 22:25 00:25 A A


TOTAL TRP 10 15 3 3 5

TOTAL GRP 24 30 6 11 13

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA


S S UNIT. TOTAL UNIT. TOTAL IA GRP IA1 20,741.40 20,741.40 -60.00 8,296.56 8,296.56 5.64 6 3.101 11,121.30 11,121.30 -60.00 4,448.52 4,448.52 3.92 4 2.101 29,268.00 29,268.00 -50.00 14,634.00 14,634.00 5.41 5 3.14

D 1 8,079.75 8,079.75 -65.00 2,827.91 2,827.91 3.65 4 1.111 8,974.80 8,974.80 -65.00 3,141.18 3,141.18 2.83 3 1.031 19,855.80 19,855.80 -65.00 6,949.53 6,949.53 3.92 4 1.42

D 1 4,871.50 4,871.50 -7.00 4,530.50 4,530.50 8.12 8 3.191 1,943.00 1,943.00 -7.00 1,806.99 1,806.99 4.79 5 1.501 6,379.00 6,379.00 -7.00 5,932.47 5,932.47 8.90 9 2.84

D 2 4,023.00 8,046.00 -7.00 3,741.39 7,482.78 7.94 16 2.441 21,870.00 21,870.00 -8.00 20,120.40 20,120.40 15.13 15 7.38

D 1 19,338.00 19,338.00 -7.00 17,984.34 17,984.34 11.30 11 4.00D 1 23,636.25 23,636.25 -7.00 21,981.71 21,981.71 14.83 15 5.92

1 74,656.00 74,656.00 -6.00 70,176.64 70,176.64 24.72 25 11.433 2 15 258,780.00 190,313.53 1298 9

23 23

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

3 2.98 32 1.51 23 2.89 31 1.08 11 0.93 11 1.40 13 3.82 42 1.47 13 3.77 45 3.45 77 7.70 84 4.51 56 7.35 7

11 12.27 1253 59

Nº Plano: 27330

Praça: VITORIATarget Pri.: AMBOS ABC 18/34



JANEIRO

13 14 15 16 17




TOTAL GRP 17 28 3 7 11

Hora Inicia

l

Hora Final

JANEIRO

INSPREÇO TABELA


AUDIÊNCIA



D 1 245.50 245.50 -8.00 225.86 225.86 8.70 9 3.991 460.50 460.50 -8.00 423.66 423.66 8.50 9 2.48

D 2 375.50 751.00 -8.00 345.46 690.92 7.13 14 2.391 1,009.00 1,009.00 -9.00 918.19 918.19 14.68 15 7.54

D 1 1,340.25 1,340.25 -8.00 1,233.03 1,233.03 13.26 13 4.48D 1 928.50 928.50 -8.00 854.22 854.22 16.71 17 7.06

1 2,879.00 2,879.00 -7.00 2,677.47 2,677.47 22.93 23 11.962 2 12 15,565.00 9,806.37 1117 11

20 25

AUDIÊNCIA

TRP (Pri) TRP (Sec)

TRP IA TRP

1 1.23 11 0.64 12 2.30 21 0.97 14 4.33 42 3.41 35 3.17 68 7.91 84 4.83 57 8.17 8

12 11.74 1247 52

COLUMBIA TRISTAR FILMS OF BRAZIL

FILME: DJANGO LIVRE

Target: AS ABC 18-34 c/ pay tv (target 1)

AS ABC 25-49 c/ pay tv (target 2)

PAY TV Programas Formato Desconto InserçõesJan-13

BUDGET 1 R$ BUDGET 2 R$1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

T Q Q S S D S T Q Q S S D S T Q Q S S DNATIONAL >> ESTREIA

Rede Globosat - Comercial em Rede/Pool

60" 261,576 35% 170,024 1 1.0 1.1 1 170,024 151,322 152,087

Total REDE GLOBOSAT 1 1.0 1.1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 170,024 151,322 152,087

SPORTV COMBATE NOT 15" 10,275 45% 5,651 3 2.4 2.3 1 1 1 16,954 15,089 15,165

SPORTV

SPORTV COMBATE NOT 30" 13,700 45% 7,535 2 1.6 1.5 1 1 15,070 13,412 13,480

TROCA DE PASSE NOT P 15" 10,350 45% 5,693 2 0.9 1.0 1 1 11,385 10,133 10,184

TROCA DE PASSE NOT P 30" 13,800 45% 7,590 2 0.9 1.0 1 1 15,180 13,510 13,579

BEM AMIGOS NOT P 15" 10,425 45% 5,734 3 1.4 1.5 1 1 1 17,201 15,309 15,387

BEM AMIGOS NOT P 30" 13,900 45% 7,645 2 0.9 1.0 1 1 15,290 13,608 13,677

Total SPORTV 14 8.1 8.3 0 0 0 0 0 1 1 0 1 1 1 1 1 1 1 2 1 1 1 0 91,080 81,061 81,471

FOX

CINE FOX NOT 15" 8,385 65% 2,935 3 1.7 1.7 1 1 1 8,804 7,836 7,875CINE FOX NOT 30" 12,900 65% 4,515 3 1.7 1.7 1 1 1 13,545 12,055 12,116

OS SIMPSONS NOT 15" 8,385 65% 2,935 3 1.7 1.4 1 1 1 8,804 7,836 7,875

OS SIMPSONS NOT 30" 12,900 65% 4,515 2 1.1 0.9 1 1 9,030 8,037 8,077

THE WALKING DEAD NOT 30" 12,900 65% 4,515 1 0.4 0.4 1 4,515 4,018 4,039

FAIXA 18h - 02h 15" 8,385 65% 2,935 4 1.6 1.4 1 1 1 1 11,739 10,448 10,501

FAIXA 18h - 02h 30" 12,900 65% 4,515 2 0.8 0.7 1 1 9,030 8,037 8,077

FAIXA 08h - 18h 15" 1,869 BONIFICAÇÃO 5 0.7 0.7 5 0 0 0


Total FOX 27 10.3 9.2 0 0 0 0 0 0 10 1 1 1 2 2 2 2 1 2 1 2 0 0 65,468 58,266 58,561

TNT

TNT MEGA FILM NOT 15" 8,190 70% 2,457 4 2.8 2.6 1 1 1 1 9,828 8,747 8,791TNT MEGA FILM NOT 30" 13,650 70% 4,095 3 2.1 2.0 1 1 1 12,285 10,934 10,989

FALLING SKIES 15" 3,588 70% 1,076 1 0.3 0.4 1 1,076 958 963

FALLING SKIES 30" 5,980 70% 1,794 1 0.3 0.4 1 1,794 1,597 1,605

FAIXA 19H - 02H 15" 6,300 70% 1,890 5 1.3 1.4 1 1 1 1 1 9,450 8,411 8,453

FAIXA 19H - 02H 30" 10,500 70% 3,150 3 0.8 0.8 1 1 1 9,450 8,411 8,453

Total TNT 17 7.5 7.6 0 0 0 0 0 0 1 1 1 1 1 2 1 1 1 1 2 2 2 0 43,883 39,056 39,254

MEGAPIX

MOVIEBOX 15" 1,875 60% 750 3 0.8 1.0 1 1 1 2,250 2,003 2,013

MOVIEBOX 30" 2,500 60% 1,000 3 0.8 1.0 1 1 1 3,000 2,670 2,684

POWER PIX 15" 3,975 60% 1,590 3 1.1 1.2 1 1 1 4,770 4,245 4,267

POWER PIX 30" 5,300 60% 2,120 3 1.1 1.2 1 1 1 6,360 5,660 5,689FAIXA 18h - 02h 15" 3,975 60% 1,590 3 0.7 0.9 1 1 1 4,770 4,245 4,267

FAIXA 18h - 02h 30" 5,300 60% 2,120 3 0.7 0.9 1 1 1 6,360 5,660 5,689

Total MEGAPIX 18 5.0 6.2 0 0 0 0 0 1 1 2 1 1 2 1 1 2 1 2 1 2 0 0 27,510 24,484 24,608

WARNER CHANNEL THE BIG BANG THEORY NOT 15" 8,190 70% 2,457 4 2.6 2.6 1 1 1 1 9,828 8,747 8,791

THE BIG BANG THEORY NOT 30" 13,650 70% 4,095 3 2.0 1.9 1 1 1 12,285 10,934 10,989

FRIENDS NOT 15" 8,190 70% 2,457 3 1.4 1.1 1 1 1 7,371 6,560 6,593

FRIENDS NOT 30" 13,650 70% 4,095 2 0.9 0.7 1 1 8,190 7,289 7,326

FAIXA 18h - 02h 15" 6,300 70% 1,890 3 0.7 0.5 1 1 1 5,670 5,046 5,072

FAIXA 18h - 02h 30" 10,500 70% 3,150 2 0.4 0.3 1 1 6,300 5,607 5,635

Total WARNER CHANNEL 17 8.0 7.1 0 0 0 0 0 1 1 1 1 1 1 1 1 1 2 1 2 2 1 0 49,644 44,183 44,407

FX

FX CINE NOT 15" 3,868 70% 1,160 4 1.6 1.6 1 1 1 1 4,641 4,130 4,151

FX CINE NOT 30" 5,950 70% 1,785 3 1.2 1.2 1 1 1 5,355 4,766 4,790

FAIXA 18h - 02h 15" 3,868 70% 1,160 4 0.8 0.8 1 1 1 1 4,641 4,130 4,151

FAIXA 18h - 02h 30" 5,950 70% 1,785 3 0.6 0.6 1 1 1 5,355 4,766 4,790

FAIXA 08h - 18h 15" 946 BONIFICAÇÃO 4 0.3 0.2 4 0 0 0


Total FX 21 4.7 4.7 0 0 0 0 0 7 1 1 1 1 1 1 2 1 1 1 1 2 0 0 19,992 17,793 17,883

SESSAO 8H NOITE 15" 5,625 50% 2,813 4 1.5 2.1 1 1 1 1 11,250 10,013 10,063

SESSAO 8H NOITE 30" 7,500 50% 3,750 4 1.5 2.1 1 1 1 1 15,000 13,350 13,418

SESSAO 10H NOITE 15" 10,200 50% 5,100 3 1.6 2.2 1 1 1 15,300 13,617 13,686

SESSAO 10H NOITE 30" 13,600 50% 6,800 3 1.6 2.2 1 1 1 20,400 18,156 18,248

SESSAO MEIA NOITE 15" 4,125 50% 2,063 4 1.9 2.0 1 1 1 1 8,250 7,343 7,380

SESSAO MEIA NOITE 30" 5,500 50% 2,750 2 1.0 1.0 1 1 5,500 4,895 4,920

60" 15,000 50% 7,500 1 0.6 0.5 1 7,500 6,675 6,709

Total REDE TELECINE 21 9.7 12.1 0 0 0 0 0 1 1 1 2 2 1 2 2 1 2 1 2 2 1 0 83,200 74,048 74,422TOTAL PAY TV 136 54 56 0 0 0 0 0 11 16 7 8 8 9 10 10 9 9 10 11 13 5 0 550,801.30 490,213.16 492,691.76

Custo Tabela

Custo Unitário Negociado

TRP TOTAL 1

TRP TOTAL 2

TOTAL COLUMBIA R$

Megapix, Sportv, Sportv 2, Sportv 3, Multishow, Telecine Premium, Telecine Action, Telecine

Touch, Telecine Fun, Telecine Pipoca, Telecine Cult, Universal.

ROAD BLOCK - Inserção determinada prime (sugestão às 22h - horário a definir)

REDE TELECINE (Telecine PREMIUM + Telecine PIPOCA + Telecine ACTION + Telecine TOUCH +

Telecine CULT + Telecine FUN)

COMERCIAL EM REDE (Todos os 6 canais Telecine) - SESSÃO SEG A DOM 20H *

Ranking audiência - por emissora

AS ABC1 18-34 c/PayTV AS AB 25-49 c/pay tv

Rat% {Media(Pond)} Rat# {Media(Pond)} Aff% {Org} Rat% {Media(Pond)} Rat# {Media(Pond)}

DISCOVERY KIDS 0.33 14.79 241.41 0.36 16.36

SPORTV 0.25 11.24 227.75 0.30 13.86

FOX 0.21 9.25 304.42 0.18 8.20

TNT 0.16 7.23 261.08 0.17 7.95

MEGAPIX 0.16 6.93 257.92 0.17 7.55

CARTOON NETWORK 0.15 6.67 146.51 0.15 6.95

WARNER CHANNEL 0.15 6.46 445.64 0.12 5.33

FX 0.11 4.97 349.66 0.09 4.32

MULTISHOW 0.09 4.18 249.99 0.08 3.63

SPORTV 2 0.09 4.13 224.43 0.11 5.00

TELECINE PIPOCA 0.09 4.12 280.42 0.10 4.67

UNIVERSAL CHANNEL 0.09 3.98 267.82 0.10 4.43

VIVA 0.08 3.39 219.86 0.08 3.45

NICKELODEON 0.07 3.25 147.25 0.08 3.57

DISCOVERY CHANNEL 0.07 3.20 289.27 0.08 3.60

DISCOVERY HOME & HEALTH 0.07 3.03 290.33 0.11 5.01

SPORTV 4 0.06 2.70 201.12 0.08 3.81

TELECINE ACTION 0.05 2.40 185.23 0.06 2.82

TELECINE PREMIUM 0.05 2.25 276.86 0.06 2.68

GLOBO NEWS 0.05 2.14 144.91 0.07 3.34

THE HISTORY CHANNEL 0.04 1.92 329.28 0.04 1.99

SONY 0.04 1.86 265.45 0.05 2.42

ESPN BRASIL 0.04 1.85 314.80 0.04 1.88

TELECINE FUN 0.04 1.65 290.57 0.04 1.74

AXN 0.03 1.47 151.70 0.04 1.94

HBO 0.03 1.33 242.44 0.04 1.65

TELECINE TOUCH 0.03 1.31 219.54 0.04 2.01

MTV 0.03 1.31 77.06 0.02 1.04

SPORTV 3 0.03 1.21 182.87 0.04 1.70

GNT 0.03 1.16 218.79 0.04 1.62

A&E 0.03 1.12 275.92 0.03 1.28

CINEMAX 0.03 1.12 221.64 0.03 1.40

HBO 2 0.02 0.90 245.39 0.02 0.97

VH1 0.02 0.81 378.93 0.01 0.54

RECORD NEWS 0.01 0.57 23.37 0.01 0.60

BANDSPORTS 0.01 0.37 174.01 0.01 0.56

TELECINE CULT 0.01 0.31 202.42 0.01 0.60

MAX HD 0.01 0.30 210.12 0.01 0.50

CANAL BRASIL 0.01 0.28 155.67 0.01 0.49

E! ENTERTAINMENT 0.00 0.14 159.20 0.00 0.17

MAX 0.00 0.11 134.19 0.01 0.27

[TOTAL] 0.07 3.20 226.03 0.08 3.54

Fonte: MW Ibope 8 merc c/ pay tv - Jun'12 a Ago'12

AS AB 25-49 c/pay tv HH ABC 18-34 c/ paytv MM ABC 18-34 c/ pay tv

Aff% {Org} Rat% {Media(Pond)} Rat# {Media(Pond)} Aff% {Org} Rat% {Media(Pond)} Rat# {Media(Pond)} Aff% {Org}

260.58 0.20 4.98 147.75 0.50 13.19 359.41

274.14 0.37 8.97 330.42 0.16 4.15 140.22

263.38 0.23 5.55 332.19 0.19 5.05 277.13

280.18 0.18 4.51 296.32 0.16 4.16 250.74

274.29 0.18 4.27 289.27 0.16 4.14 257.17

148.75 0.16 3.94 157.27 0.16 4.17 152.92

358.73 0.12 3.01 377.04 0.14 3.74 430.59

296.56 0.13 3.26 416.86 0.09 2.39 280.28

211.89 0.12 2.82 306.72 0.10 2.67 266.96

265.22 0.13 3.11 307.47 0.06 1.60 144.95

310.21 0.10 2.35 290.50 0.09 2.41 273.13

290.80 0.10 2.37 289.57 0.09 2.27 255.01

217.87 0.06 1.55 182.84 0.10 2.66 287.76

157.58 0.05 1.27 104.85 0.10 2.53 191.43

318.31 0.09 2.08 342.96 0.06 1.49 225.29

468.26 0.04 1.04 180.18 0.09 2.28 363.32

277.86 0.07 1.76 239.28 0.05 1.27 158.27

212.31 0.06 1.48 207.68 0.05 1.32 170.09

321.72 0.05 1.17 262.67 0.05 1.43 293.80

220.19 0.05 1.21 149.21 0.04 1.09 122.71

333.45 0.05 1.33 414.46 0.03 0.89 255.47

337.41 0.03 0.69 179.47 0.05 1.31 311.29

311.83 0.07 1.60 494.42 0.02 0.55 155.03

299.15 0.04 0.91 292.25 0.03 0.91 266.74

194.89 0.03 0.63 118.56 0.04 1.01 174.37

293.94 0.03 0.69 229.84 0.03 0.90 273.86

326.75 0.02 0.59 178.07 0.03 0.90 251.24

59.84 0.03 0.70 75.06 0.03 0.76 74.11

250.75 0.03 0.81 223.81 0.02 0.63 158.02

297.14 0.02 0.60 204.11 0.03 0.76 236.84

308.09 0.03 0.69 310.00 0.02 0.54 221.88

270.37 0.03 0.66 237.47 0.03 0.68 226.35

258.57 0.03 0.64 321.30 0.02 0.44 203.19

247.84 0.02 0.52 445.52 0.02 0.42 328.59

23.78 0.01 0.21 15.39 0.02 0.52 35.24

259.68 0.01 0.23 195.61 0.01 0.17 137.07

376.10 0.01 0.17 198.22 0.01 0.18 192.07

346.52 0.01 0.19 239.18 0.01 0.13 159.48

269.63 0.01 0.17 168.43 0.01 0.19 174.74

196.25 0.01 0.13 273.38 0.00 0.12 240.54

320.03 0.00 0.06 135.16 0.00 0.06 126.54

244.36 0.07 1.82 234.47 0.07 1.92 226.04

HH ABC 25-49 c/ pay tv MM ABC 25-49 c/ pay tv

Rat% {Media(Pond)} Rat# {Media(Pond)} Aff% {Org} Rat% {Media(Pond)} Rat# {Media(Pond)} Aff% {Org}

0.27 8.52 196.62 0.50 17.96 362.73

0.45 14.25 408.09 0.19 6.76 169.46

0.21 6.44 299.67 0.19 6.82 277.61

0.20 6.34 323.43 0.18 6.64 296.56

0.20 6.26 328.90 0.19 6.87 315.95

0.20 6.22 192.82 0.19 6.75 183.17

0.09 2.72 265.42 0.12 4.13 352.30

0.12 3.79 377.11 0.09 3.23 281.03

0.11 3.43 289.77 0.08 3.04 224.89

0.16 5.10 391.29 0.08 2.76 185.17

0.10 3.00 288.71 0.11 4.07 342.90

0.09 2.82 268.62 0.10 3.69 306.93

0.09 2.68 245.01 0.11 4.00 320.49

0.08 2.51 160.61 0.10 3.48 195.15

0.09 2.90 371.49 0.06 2.12 236.84

0.07 2.29 310.01 0.11 3.83 453.66

0.09 2.98 314.25 0.06 2.22 204.06

0.07 2.18 237.60 0.07 2.41 230.23

0.05 1.55 270.15 0.06 2.26 344.35

0.07 2.13 203.34 0.07 2.40 200.75

0.06 1.90 461.44 0.03 0.91 192.69

0.04 1.11 224.68 0.06 2.03 359.00

0.07 2.11 505.37 0.02 0.82 171.53

0.04 1.10 274.19 0.04 1.36 296.88

0.04 1.26 183.48 0.05 1.91 243.58

0.04 1.16 298.85 0.04 1.35 303.86

0.03 1.05 248.41 0.05 1.75 361.35

0.02 0.75 61.96 0.02 0.77 55.62

0.05 1.48 317.22 0.03 0.92 172.73

0.03 0.80 212.83 0.04 1.30 301.68

0.03 0.79 275.70 0.03 0.93 281.97

0.03 1.04 291.91 0.04 1.29 316.29

0.03 0.88 341.13 0.02 0.82 277.04

0.01 0.45 300.12 0.01 0.50 290.28

0.02 0.48 27.44 0.02 0.55 27.57

0.01 0.35 234.72 0.01 0.43 251.62

0.01 0.31 284.94 0.01 0.45 362.23

0.01 0.32 320.31 0.01 0.34 301.94

0.01 0.42 335.13 0.01 0.29 198.19

0.01 0.18 296.26 0.01 0.22 310.25

0.01 0.22 375.90 0.00 0.15 227.11

0.08 2.65 264.67 0.08 2.88 251.42


Comuns AS ABC1 18-34 c/PayTV

TELECINE PIPOCA TPP SESSAO SUPER ESTREIA NOT P 19:57:32 0.58 25.75 368.12

TELECINE PREMIUM TCP SESSAO SUPER ESTREIA NOT P 21:58:04 0.28 12.48 282.50

TELECINE PIPOCA TPP SESSAO 10H NOITE 1 21:59:46 0.19 8.53 268.55

TELECINE PIPOCA TPP SESSAO 10H NOITE DM 1 22:03:09 0.18 7.88 317.96

TELECINE PREMIUM TCP SESSAO SUPER ESTREIA NOT 20:00:10 0.17 7.76 277.30

TELECINE PIPOCA TPP SESSAO 10H NOITE SB 1 21:59:13 0.15 6.80 260.56

TELECINE PIPOCA TPP SESSAO 8H NOITE 1 20:02:13 0.12 5.31 258.56

TELECINE PREMIUM TCP SESSAO 10H NOITE 1 21:59:02 0.11 4.93 270.03

TELECINE FUN TCF SESSAO 10H NOITE SB 1 21:58:09 0.11 4.73 430.72

TELECINE ACTION TCA SESSAO 10H NOITE 1 21:59:13 0.10 4.66 202.55

TELECINE ACTION TCA SESSAO 10H NOITE DM 1 21:59:09 0.09 4.05 178.46

TELECINE PREMIUM TCP SESSAO 10H NOITE DM 1 21:59:00 0.09 3.98 211.48

TELECINE ACTION TCA SESSAO 8H NOITE 1 19:59:23 0.08 3.41 173.07

TELECINE PREMIUM TCP SESSAO 8H NOITE 1 20:03:18 0.08 3.58 253.48

TELECINE FUN TCF SESSAO 10H NOITE 1 21:59:29 0.07 3.05 228.54

TELECINE TOUCH TCT SESSAO 10H NOITE 1 21:59:31 0.06 2.84 213.08

TELECINE TOUCH TCT SESSAO 10H NOITE SB 1 21:59:23 0.06 2.50 230.11

TELECINE ACTION TCA SESSAO 10H NOITE SB 1 21:58:50 0.05 2.15 119.30

TELECINE FUN TCF SESSAO 10H NOITE DM 1 21:59:00 0.05 2.14 205.66

TELECINE FUN TCF SESSAO 8H NOITE 1 20:11:37 0.04 1.94 202.72

TELECINE TOUCH TCT SESSAO 8H NOITE 1 20:01:32 0.04 1.91 239.28

TELECINE TOUCH TCT SESSAO 10H NOITE DM 1 21:59:09 0.04 1.67 228.68

TELECINE CULT TCL SESSAO 10H NOITE SB 1 21:59:09 0.02 0.96 250.59

TELECINE CULT TCL SESSAO 8H NOITE 1 19:58:09 0.02 0.67 229.54

TELECINE CULT TCL SESSAO 10H NOITE 1 21:59:01 0.01 0.60 165.51

sessão das 10h 0.54sessão das 10h SB 0.67sessão das 10h DM 0.47SESSAO MEIA NOITE 1 0.48

SESSAO 8H NOITE 0.38

PIPOCA SUPER ESTREIA NOT 0.58PREMIUM 22H SUPER ESTREIA NOT 0.28PREMIUM 20H SUPER ESTREIA NOT 0.17


AS AB 25-49 c/pay tv HH ABC 18-34 c/ paytv MM ABC 18-34 c/ pay tv

0.51 22.98 322.04 0.62 15.19 396.17 0.52 13.79

0.43 19.79 437.67 0.21 5.12 211.25 0.32 8.60

0.22 9.91 304.00 0.19 4.59 262.32 0.23 6.02

0.13 5.77 226.33 0.22 5.45 399.83 0.15 4.09

0.28 12.61 440.84 0.08 1.87 121.36 0.25 6.72

0.20 9.18 343.84 0.18 4.46 311.25 0.15 4.08

0.14 6.34 301.02 0.13 3.27 289.52 0.12 3.32

0.13 6.10 326.30 0.09 2.12 210.87 0.14 3.68

0.10 4.57 405.71 0.10 2.55 422.25 0.09 2.45

0.13 5.82 246.95 0.12 3.03 239.10 0.11 2.81

0.15 6.77 291.12 0.13 3.21 257.46 0.09 2.42

0.14 6.33 327.67 0.14 3.38 327.26 0.10 2.59

0.10 4.35 215.39 0.11 2.57 237.55 0.06 1.70

0.10 4.37 302.73 0.07 1.72 222.66 0.09 2.42

0.09 4.20 307.73 0.06 1.53 208.31 0.06 1.71

0.12 5.29 387.08 0.04 1.00 136.10 0.08 2.11

0.11 5.06 454.81 0.07 1.80 299.76 0.04 1.07

0.10 4.66 253.11 0.06 1.56 158.05 0.05 1.25

0.05 2.47 232.05 0.05 1.28 223.39 0.06 1.47

0.07 3.14 319.99 0.05 1.20 227.43 0.04 1.05

0.08 3.70 451.64 0.03 0.76 173.11 0.05 1.34

0.04 1.65 220.20 0.01 0.34 85.14 0.06 1.58

0.05 2.10 533.67 0.01 0.32 151.42 0.02 0.64

0.03 1.16 388.21 0.02 0.39 240.26 0.01 0.35

0.04 1.63 438.70 0.01 0.33 166.48 0.01 0.34

0.73

0.50

0.52

MM ABC 18-34 c/ pay tv HH ABC 25-49 c/ pay tv MM ABC 25-49 c/ pay tv

329.55 0.53 16.70 338.40 0.54 19.33 343.25

325.24 0.28 8.93 286.23 0.47 17.00 476.53

316.08 0.18 5.69 252.92 0.31 11.14 433.29

274.42 0.20 6.24 355.06 0.13 4.72 235.20

401.78 0.20 6.23 314.45 0.28 10.21 451.89

260.57 0.19 5.83 316.18 0.18 6.30 299.01

269.74 0.13 4.09 281.12 0.16 5.91 355.49

337.18 0.11 3.31 256.70 0.16 5.72 387.55

372.97 0.06 1.98 254.92 0.10 3.55 400.39

204.15 0.13 4.21 258.52 0.15 5.25 282.57

177.64 0.15 4.68 290.63 0.14 4.98 270.90

228.99 0.16 5.14 385.25 0.13 4.49 294.96

143.65 0.13 3.96 283.82 0.09 3.09 194.11

287.06 0.07 2.15 215.82 0.12 4.42 388.24

214.24 0.07 2.32 246.50 0.10 3.48 323.15

264.28 0.06 1.98 209.92 0.13 4.65 431.35

164.81 0.06 2.04 265.54 0.10 3.69 420.47

116.11 0.09 2.95 231.88 0.10 3.60 247.23

234.71 0.04 1.36 185.17 0.07 2.40 285.53

182.40 0.05 1.67 246.26 0.08 2.69 348.08

278.78 0.05 1.50 265.09 0.09 3.07 475.11

360.44 0.01 0.43 83.62 0.05 1.78 303.11

277.21 0.04 1.31 482.30 0.03 1.23 396.53

197.61 0.03 0.81 392.42 0.02 0.64 269.89

157.91 0.02 0.70 273.70 0.04 1.30 442.64


AS ABC1 18-34 c/PayTV AS AB 25-49 c/pay tv

Rat% {Media(Pond)}Rat# {Media(Pond)}Aff% {Org} Rat% {Media(Pond)}Rat# {Media(Pond)}Aff% {Org}

DISCOVERY KIDS

12:00:00 - 18:00:00 0.46 20.59 245.35 0.48 22.05 256.29

18:00:00 - 24:00:00 0.46 20.44 250.08 0.50 22.91 273.33

06:00:00 - 12:00:00 0.32 14.39 242.64 0.36 16.44 270.58

24:00:00 - 30:00:00 0.08 3.77 186.50 0.09 4.09 197.16

[TOTAL] DISCOVERY KIDS 0.33 14.79 241.41 0.36 16.36 260.58

SPORTV

18:00:00 - 24:00:00 0.40 17.96 230.46 0.46 20.70 259.14

12:00:00 - 18:00:00 0.36 15.97 233.34 0.40 18.29 260.89

06:00:00 - 12:00:00 0.16 7.28 207.68 0.24 10.95 305.60

24:00:00 - 30:00:00 0.08 3.68 241.53 0.11 5.22 334.25

[TOTAL] SPORTV 0.25 11.25 227.77 0.31 13.88 274.14

FOX

18:00:00 - 24:00:00 0.40 17.70 319.07 0.34 15.41 271.23

12:00:00 - 18:00:00 0.23 10.08 283.09 0.20 9.24 253.19

24:00:00 - 30:00:00 0.13 5.97 372.59 0.10 4.67 284.37

06:00:00 - 12:00:00 0.08 3.56 246.03 0.08 3.62 243.87

[TOTAL] FOX 0.21 9.28 304.44 0.18 8.23 263.47

TNT

18:00:00 - 24:00:00 0.25 11.18 255.23 0.28 12.76 284.41

12:00:00 - 18:00:00 0.22 9.62 263.32 0.23 10.61 283.63

24:00:00 - 30:00:00 0.10 4.43 272.33 0.09 4.09 244.98

06:00:00 - 12:00:00 0.09 3.85 261.42 0.10 4.39 290.52

[TOTAL] TNT 0.16 7.23 261.08 0.17 7.95 280.18

MEGAPIX

18:00:00 - 24:00:00 0.26 11.44 254.60 0.29 13.03 283.19

12:00:00 - 18:00:00 0.21 9.50 263.06 0.22 10.12 273.39

24:00:00 - 30:00:00 0.10 4.54 287.74 0.10 4.61 284.87

06:00:00 - 12:00:00 0.06 2.73 225.75 0.06 2.94 237.97

[TOTAL] MEGAPIX 0.16 6.94 257.87 0.17 7.56 274.24

CARTOON NETWORK

18:00:00 - 24:00:00 0.19 8.41 137.64 0.21 9.52 151.83

12:00:00 - 18:00:00 0.16 7.21 127.00 0.16 7.09 121.73

06:00:00 - 12:00:00 0.13 5.97 144.73 0.14 6.18 146.21

24:00:00 - 30:00:00 0.11 5.10 220.62 0.11 5.00 211.10

[TOTAL] CARTOON NETWORK 0.15 6.67 146.45 0.15 6.95 148.71

WARNER CHANNEL

18:00:00 - 24:00:00 0.22 9.61 457.01 0.17 7.91 367.38

12:00:00 - 18:00:00 0.18 7.92 407.19 0.14 6.48 325.44

24:00:00 - 30:00:00 0.10 4.36 506.80 0.07 3.16 358.79

06:00:00 - 12:00:00 0.08 3.65 453.18 0.08 3.46 419.37

[TOTAL] WARNER CHANNEL 0.15 6.46 445.64 0.12 5.33 358.73

FX

18:00:00 - 24:00:00 0.21 9.33 311.56 0.21 9.50 309.65

12:00:00 - 18:00:00 0.11 4.79 345.86 0.08 3.86 272.16

24:00:00 - 30:00:00 0.08 3.67 433.65 0.06 2.75 317.91

06:00:00 - 12:00:00 0.05 2.35 434.62 0.03 1.47 265.05


[TOTAL] FX 0.11 4.97 349.65 0.09 4.32 296.54

MULTISHOW

18:00:00 - 24:00:00 0.14 6.29 279.98 0.11 5.06 220.05

24:00:00 - 30:00:00 0.08 3.73 186.16 0.09 4.09 199.00

12:00:00 - 18:00:00 0.08 3.40 265.56 0.07 3.38 257.04

06:00:00 - 12:00:00 0.07 3.31 280.71 0.05 2.12 174.90

[TOTAL] MULTISHOW 0.09 4.18 249.99 0.08 3.63 211.89

SPORTV 2

18:00:00 - 24:00:00 0.14 6.36 240.34 0.15 7.00 258.67

12:00:00 - 18:00:00 0.14 6.35 232.76 0.16 7.33 262.11

06:00:00 - 12:00:00 0.05 2.38 179.63 0.08 3.61 266.30

24:00:00 - 30:00:00 0.04 1.79 242.18 0.05 2.27 300.53

[TOTAL] SPORTV 2 0.09 4.14 224.52 0.11 5.01 265.17

TELECINE PIPOCA

18:00:00 - 24:00:00 0.17 7.34 298.51 0.17 7.62 302.58

12:00:00 - 18:00:00 0.10 4.40 256.29 0.12 5.42 307.52

24:00:00 - 30:00:00 0.06 2.65 309.79 0.07 3.27 372.68

06:00:00 - 12:00:00 0.04 1.79 246.59 0.05 2.14 287.40

[TOTAL] TELECINE PIPOCA 0.09 4.12 280.39 0.10 4.67 310.19

UNIVERSAL CHANNEL

18:00:00 - 24:00:00 0.14 6.17 244.13 0.17 7.66 295.65

12:00:00 - 18:00:00 0.09 3.86 255.43 0.10 4.45 286.86

24:00:00 - 30:00:00 0.08 3.65 327.15 0.07 3.02 264.80

06:00:00 - 12:00:00 0.05 2.34 284.50 0.06 2.67 317.13

[TOTAL] UNIVERSAL CHANNEL 0.09 3.98 267.82 0.10 4.43 290.80

VIVA

18:00:00 - 24:00:00 0.12 5.32 209.13 0.11 5.10 195.39

12:00:00 - 18:00:00 0.09 4.13 219.81 0.10 4.39 227.94

24:00:00 - 30:00:00 0.05 2.41 215.20 0.06 2.70 234.35

06:00:00 - 12:00:00 0.04 1.88 259.25 0.04 1.75 235.73

[TOTAL] VIVA 0.08 3.39 219.88 0.08 3.45 217.87

NICKELODEON

18:00:00 - 24:00:00 0.11 4.75 173.47 0.11 5.19 184.57

12:00:00 - 18:00:00 0.10 4.63 131.69 0.10 4.63 128.46

06:00:00 - 12:00:00 0.06 2.50 121.18 0.07 3.14 148.41

24:00:00 - 30:00:00 0.03 1.17 222.04 0.03 1.33 244.49

[TOTAL] NICKELODEON 0.07 3.25 147.25 0.08 3.57 157.58

DISCOVERY CHANNEL

18:00:00 - 24:00:00 0.12 5.36 273.58 0.14 6.50 323.79

12:00:00 - 18:00:00 0.07 3.07 281.35 0.07 3.19 286.19

24:00:00 - 30:00:00 0.06 2.77 360.17 0.06 2.85 361.62

06:00:00 - 12:00:00 0.03 1.52 267.67 0.04 1.77 303.69

[TOTAL] DISCOVERY CHANNEL 0.07 3.20 289.27 0.08 3.60 318.31

DISCOVERY HOME & HEALTH

18:00:00 - 24:00:00 0.09 4.05 266.90 0.16 7.09 456.29

12:00:00 - 18:00:00 0.07 2.90 282.75 0.12 5.37 509.98

24:00:00 - 30:00:00 0.06 2.87 284.00 0.10 4.42 427.42

06:00:00 - 12:00:00 0.05 2.32 369.20 0.07 3.18 494.53

[TOTAL] DISCOVERY HOME & HEALTH 0.07 3.03 290.33 0.11 5.01 468.26

SPORTV 4

18:00:00 - 24:00:00 0.09 3.98 220.30 0.13 6.10 331.05

12:00:00 - 18:00:00 0.08 3.51 191.80 0.10 4.67 249.62

06:00:00 - 12:00:00 0.04 1.70 152.92 0.05 2.41 212.59

24:00:00 - 30:00:00 0.04 1.59 294.61 0.04 1.99 363.05

[TOTAL] SPORTV 4 0.06 2.70 201.04 0.08 3.81 277.76

TELECINE ACTION

18:00:00 - 24:00:00 0.08 3.73 190.37 0.10 4.50 224.04

12:00:00 - 18:00:00 0.07 2.92 163.88 0.08 3.73 203.68

24:00:00 - 30:00:00 0.05 2.01 308.22 0.04 1.87 278.41

06:00:00 - 12:00:00 0.02 0.97 137.98 0.02 1.13 156.72

[TOTAL] TELECINE ACTION 0.05 2.40 185.32 0.06 2.82 212.34

TELECINE PREMIUM

18:00:00 - 24:00:00 0.10 4.32 281.34 0.12 5.38 341.51

12:00:00 - 18:00:00 0.05 2.21 260.16 0.05 2.43 278.79

24:00:00 - 30:00:00 0.03 1.40 330.58 0.03 1.55 357.60

06:00:00 - 12:00:00 0.02 0.92 247.86 0.03 1.15 300.94

[TOTAL] TELECINE PREMIUM 0.05 2.26 276.88 0.06 2.68 321.73

GLOBO NEWS

24:00:00 - 30:00:00 0.05 2.30 208.03 0.07 3.06 270.55

18:00:00 - 24:00:00 0.05 2.19 115.55 0.09 4.10 211.31

06:00:00 - 12:00:00 0.05 2.16 154.94 0.07 3.33 232.65

12:00:00 - 18:00:00 0.04 1.96 125.71 0.07 3.00 187.58

[TOTAL] GLOBO NEWS 0.05 2.14 145.01 0.07 3.34 220.24

THE HISTORY CHANNEL

18:00:00 - 24:00:00 0.07 3.04 302.54 0.08 3.43 333.26

24:00:00 - 30:00:00 0.04 1.90 487.33 0.03 1.49 372.95

12:00:00 - 18:00:00 0.04 1.84 278.43 0.05 2.23 330.23

06:00:00 - 12:00:00 0.02 0.92 340.34 0.02 0.80 289.32

[TOTAL] THE HISTORY CHANNEL 0.04 1.92 329.28 0.04 1.99 333.45

SONY

18:00:00 - 24:00:00 0.07 3.30 247.37 0.11 4.79 349.65

12:00:00 - 18:00:00 0.04 1.99 288.14 0.06 2.58 364.11

24:00:00 - 30:00:00 0.03 1.40 287.97 0.03 1.34 269.41

06:00:00 - 12:00:00 0.02 0.72 259.49 0.02 0.92 321.94

[TOTAL] SONY 0.04 1.86 265.45 0.05 2.42 337.41

ESPN BRASIL

18:00:00 - 24:00:00 0.07 3.21 353.49 0.07 3.38 363.17

12:00:00 - 18:00:00 0.06 2.63 349.17 0.06 2.59 335.35

06:00:00 - 12:00:00 0.02 0.91 256.92 0.02 0.88 245.17

24:00:00 - 30:00:00 0.02 0.78 210.68 0.02 0.80 209.04

[TOTAL] ESPN BRASIL 0.04 1.86 314.95 0.04 1.88 312.02

TELECINE FUN

18:00:00 - 24:00:00 0.05 2.39 255.51 0.06 2.86 297.51

24:00:00 - 30:00:00 0.04 1.87 550.38 0.03 1.56 447.33

12:00:00 - 18:00:00 0.04 1.67 245.26 0.04 1.76 252.53

06:00:00 - 12:00:00 0.02 0.74 275.78 0.02 0.75 269.65

[TOTAL] TELECINE FUN 0.04 1.65 290.59 0.04 1.74 299.17

AXN

18:00:00 - 24:00:00 0.07 2.90 167.50 0.09 4.12 231.89

12:00:00 - 18:00:00 0.03 1.36 120.32 0.04 1.61 138.44

06:00:00 - 12:00:00 0.02 0.80 145.31 0.02 1.13 197.88

24:00:00 - 30:00:00 0.01 0.60 188.11 0.01 0.58 175.70

[TOTAL] AXN 0.03 1.47 151.70 0.04 1.94 194.89

HBO

18:00:00 - 24:00:00 0.04 1.85 213.81 0.07 3.01 339.97

12:00:00 - 18:00:00 0.03 1.39 221.85 0.04 1.94 302.22

24:00:00 - 30:00:00 0.03 1.33 342.77 0.02 1.05 263.66

06:00:00 - 12:00:00 0.02 0.84 246.17 0.02 0.73 209.20

[TOTAL] HBO 0.03 1.33 242.48 0.04 1.65 293.99

TELECINE TOUCH

18:00:00 - 24:00:00 0.05 2.01 230.59 0.08 3.50 392.47

12:00:00 - 18:00:00 0.04 1.65 203.90 0.06 2.62 316.84

06:00:00 - 12:00:00 0.02 0.81 241.87 0.02 1.00 291.43

24:00:00 - 30:00:00 0.02 0.75 202.99 0.02 0.79 207.24

[TOTAL] TELECINE TOUCH 0.03 1.32 219.76 0.04 2.01 327.05

MTV

18:00:00 - 24:00:00 0.05 2.16 85.61 0.04 1.96 75.61

12:00:00 - 18:00:00 0.04 1.66 82.18 0.02 1.11 53.70

24:00:00 - 30:00:00 0.02 0.83 71.34 0.01 0.67 56.74

06:00:00 - 12:00:00 0.01 0.61 55.07 0.01 0.44 38.56

[TOTAL] MTV 0.03 1.31 77.08 0.02 1.04 59.85

SPORTV 3

18:00:00 - 24:00:00 0.04 1.73 193.73 0.05 2.25 245.65

12:00:00 - 18:00:00 0.04 1.70 191.58 0.05 2.15 237.03

06:00:00 - 12:00:00 0.02 0.96 178.15 0.03 1.44 262.53

24:00:00 - 30:00:00 0.01 0.46 136.91 0.02 0.96 280.87

[TOTAL] SPORTV 3 0.03 1.21 182.84 0.04 1.70 250.74

GNT

18:00:00 - 24:00:00 0.04 1.87 215.31 0.06 2.61 292.79

12:00:00 - 18:00:00 0.03 1.12 205.65 0.04 1.72 309.65

24:00:00 - 30:00:00 0.02 1.05 221.92 0.03 1.16 238.93

06:00:00 - 12:00:00 0.01 0.60 255.83 0.02 0.96 394.07

[TOTAL] GNT 0.03 1.17 218.83 0.04 1.62 297.05

A&E

18:00:00 - 24:00:00 0.04 1.84 245.97 0.05 2.46 321.47

06:00:00 - 12:00:00 0.02 0.94 342.69 0.02 0.70 248.13

24:00:00 - 30:00:00 0.02 0.91 463.20 0.01 0.62 307.40

12:00:00 - 18:00:00 0.02 0.86 200.09 0.03 1.45 327.50

[TOTAL] A&E 0.03 1.12 275.92 0.03 1.28 308.09

CINEMAX

18:00:00 - 24:00:00 0.04 1.80 215.41 0.05 2.39 279.49

12:00:00 - 18:00:00 0.04 1.60 225.28 0.05 2.08 285.42

06:00:00 - 12:00:00 0.02 0.67 251.45 0.02 0.75 274.02

24:00:00 - 30:00:00 0.01 0.46 191.02 0.01 0.46 186.22

[TOTAL] CINEMAX 0.03 1.12 221.62 0.03 1.40 270.35

HBO 2

12:00:00 - 18:00:00 0.03 1.38 264.52 0.03 1.52 284.67

18:00:00 - 24:00:00 0.03 1.26 233.29 0.03 1.37 247.98

06:00:00 - 12:00:00 0.01 0.53 237.30 0.01 0.55 238.28

24:00:00 - 30:00:00 0.01 0.42 234.87 0.01 0.44 239.86

[TOTAL] HBO 2 0.02 0.90 245.48 0.02 0.97 258.73

VH1

12:00:00 - 18:00:00 0.02 1.02 384.59 0.01 0.61 224.10

18:00:00 - 24:00:00 0.02 1.02 368.61 0.02 0.81 285.10

24:00:00 - 30:00:00 0.02 0.86 417.85 0.01 0.56 267.02

06:00:00 - 12:00:00 0.01 0.34 315.77 0.00 0.19 175.44

[TOTAL] VH1 0.02 0.81 378.74 0.01 0.54 247.76

RECORD NEWS

18:00:00 - 24:00:00 0.02 0.82 28.56 0.02 0.92 31.12

12:00:00 - 18:00:00 0.01 0.63 21.91 0.01 0.63 21.29

24:00:00 - 30:00:00 0.01 0.53 36.05 0.01 0.35 23.69

06:00:00 - 12:00:00 0.01 0.32 12.75 0.01 0.47 18.28

[TOTAL] RECORD NEWS 0.01 0.57 23.38 0.01 0.60 23.77

BANDSPORTS

12:00:00 - 18:00:00 0.01 0.60 190.21 0.02 1.11 343.27

18:00:00 - 24:00:00 0.01 0.45 169.75 0.01 0.63 231.74

24:00:00 - 30:00:00 0.01 0.22 249.56 0.00 0.15 164.82

06:00:00 - 12:00:00 0.00 0.22 120.89 0.01 0.37 200.98

[TOTAL] BANDSPORTS 0.01 0.37 174.05 0.01 0.56 259.70

TELECINE CULT

18:00:00 - 24:00:00 0.01 0.61 204.36 0.03 1.27 418.84

12:00:00 - 18:00:00 0.01 0.26 157.42 0.01 0.49 287.97

24:00:00 - 30:00:00 0.01 0.25 245.20 0.01 0.52 500.19

06:00:00 - 12:00:00 0.00 0.17 244.03 0.00 0.20 274.71

[TOTAL] TELECINE CULT 0.01 0.32 202.51 0.01 0.60 375.95

MAX HD

18:00:00 - 24:00:00 0.01 0.41 183.30 0.02 0.83 360.10

12:00:00 - 18:00:00 0.01 0.35 199.85 0.01 0.66 372.36

24:00:00 - 30:00:00 0.01 0.29 367.03 0.00 0.16 193.56

06:00:00 - 12:00:00 0.00 0.15 184.50 0.01 0.31 372.89

[TOTAL] MAX HD 0.01 0.30 209.89 0.01 0.50 346.62

CANAL BRASIL

18:00:00 - 24:00:00 0.01 0.38 181.39 0.01 0.65 305.34

06:00:00 - 12:00:00 0.01 0.25 231.76 0.01 0.32 289.47

24:00:00 - 30:00:00 0.01 0.25 93.51 0.01 0.65 237.98

12:00:00 - 18:00:00 0.01 0.24 172.42 0.01 0.36 258.79

[TOTAL] CANAL BRASIL 0.01 0.28 155.88 0.01 0.49 269.59

E! ENTERTAINMENT

12:00:00 - 18:00:00 0.01 0.24 168.54 0.01 0.33 229.64

18:00:00 - 24:00:00 0.00 0.18 131.07 0.00 0.20 142.08

24:00:00 - 30:00:00 0.00 0.08 257.41 0.00 0.11 342.69

06:00:00 - 12:00:00 0.00 0.05 147.21 0.00 0.06 148.72

[TOTAL] E! ENTERTAINMENT 0.00 0.14 159.20 0.00 0.17 196.25

MAX

18:00:00 - 24:00:00 0.00 0.14 99.35 0.01 0.49 333.45

12:00:00 - 18:00:00 0.00 0.14 144.43 0.01 0.36 376.12

24:00:00 - 30:00:00 0.00 0.13 236.75 0.00 0.14 249.94

06:00:00 - 12:00:00 0.00 0.05 122.96 0.00 0.09 233.58

[TOTAL] MAX 0.00 0.11 134.31 0.01 0.27 320.08

[TOTAL] 0.07 3.20 226.04 0.08 3.55 244.37

HH ABC 18-34 c/ paytv MM ABC 18-34 c/ pay tv HH ABC 25-49 c/ pay tv

Rat% {Media(Pond)}Rat# {Media(Pond)}Aff% {Org} Rat% {Media(Pond)}Rat# {Media(Pond)}Aff% {Org} Rat% {Media(Pond)}Rat# {Media(Pond)}Aff% {Org}

0.26 6.28 135.95 0.70 18.56 369.28 0.34 10.69 180.03

0.27 6.52 145.01 0.68 18.03 368.12 0.37 11.63 200.92

0.22 5.36 164.19 0.47 12.38 348.62 0.27 8.40 200.12

0.07 1.77 158.79 0.14 3.83 315.55 0.11 3.39 237.16

0.20 4.98 147.75 0.50 13.19 359.41 0.27 8.52 196.62

0.58 14.18 330.50 0.27 7.26 155.32 0.69 21.52 390.23

0.55 13.54 359.31 0.18 4.87 118.74 0.59 18.55 382.75

0.22 5.43 282.32 0.12 3.06 146.02 0.36 11.43 461.73

0.11 2.70 321.67 0.05 1.35 147.68 0.17 5.20 481.39

0.37 8.98 330.45 0.16 4.15 140.23 0.45 14.27 408.06

0.44 10.73 351.83 0.36 9.49 285.68 0.38 12.04 306.93

0.22 5.43 277.12 0.23 6.09 285.71 0.22 6.82 270.75

0.18 4.33 491.80 0.09 2.48 258.24 0.14 4.42 390.67

0.08 2.05 257.96 0.08 2.11 242.92 0.09 2.71 265.08

0.23 5.57 331.97 0.19 5.06 277.20 0.21 6.46 299.60

0.28 6.73 279.35 0.26 6.82 260.00 0.31 9.81 316.64

0.23 5.67 282.29 0.21 5.63 257.21 0.26 8.18 316.69

0.14 3.31 369.65 0.08 2.07 212.66 0.12 3.86 335.45

0.10 2.51 310.42 0.08 2.15 244.15 0.11 3.60 345.63

0.18 4.52 296.33 0.16 4.16 250.73 0.20 6.34 323.44

0.29 7.05 285.49 0.26 6.85 254.28 0.34 10.55 332.02

0.23 5.58 281.25 0.21 5.62 259.41 0.25 7.87 307.79

0.14 3.33 383.68 0.08 2.22 234.62 0.14 4.50 402.13

0.06 1.52 229.03 0.08 2.05 282.78 0.08 2.58 301.60

0.18 4.28 289.13 0.16 4.15 257.22 0.20 6.26 328.80

0.19 4.73 140.43 0.20 5.35 146.04 0.26 8.03 185.25

0.17 4.24 135.77 0.17 4.56 134.03 0.23 7.36 182.90

0.12 3.01 132.75 0.15 4.11 166.30 0.17 5.26 179.95

0.16 3.80 299.28 0.10 2.66 192.53 0.14 4.26 260.49

0.16 3.94 157.27 0.16 4.17 152.84 0.20 6.22 192.80

0.20 4.77 413.16 0.20 5.26 417.94 0.15 4.68 315.26

0.13 3.28 307.09 0.19 5.00 429.27 0.09 2.81 204.57

0.09 2.16 455.53 0.09 2.39 464.09 0.06 1.77 290.89

0.07 1.69 381.30 0.08 2.10 435.24 0.05 1.49 261.52

0.12 3.01 377.04 0.14 3.74 430.59 0.09 2.72 265.42

0.24 5.89 357.89 0.18 4.79 267.19 0.26 8.19 386.88

0.12 2.92 383.70 0.09 2.41 291.06 0.10 3.13 319.68

0.12 3.01 647.05 0.05 1.33 263.36 0.09 2.70 451.29

0.06 1.43 481.46 0.04 1.11 341.06 0.05 1.44 375.60

0.13 3.26 416.83 0.09 2.39 280.29 0.12 3.79 377.09

0.15 3.69 299.01 0.17 4.52 336.26 0.14 4.34 273.12

0.14 3.38 306.55 0.07 1.93 160.53 0.17 5.19 365.24

0.08 1.96 277.18 0.08 2.25 292.92 0.08 2.36 260.33

0.09 2.26 348.21 0.08 2.01 284.50 0.06 1.93 231.03

0.12 2.82 306.72 0.10 2.67 266.96 0.11 3.43 289.78

0.19 4.57 314.36 0.10 2.73 172.13 0.23 7.11 379.88

0.19 4.75 316.25 0.09 2.28 139.40 0.22 6.79 351.54

0.08 1.88 258.64 0.03 0.88 111.27 0.12 3.72 396.90

0.06 1.50 370.22 0.02 0.63 141.67 0.10 3.01 576.12

0.13 3.12 307.57 0.06 1.60 144.94 0.16 5.10 391.13

0.18 4.28 316.60 0.16 4.33 294.36 0.16 4.96 285.39

0.10 2.36 249.30 0.10 2.77 268.33 0.11 3.30 271.29

0.06 1.55 330.04 0.05 1.34 260.39 0.07 2.20 363.33

0.04 1.03 258.33 0.04 0.97 223.53 0.04 1.41 273.07

0.10 2.35 290.53 0.09 2.41 273.05 0.10 3.00 288.74

0.15 3.67 263.93 0.14 3.65 240.86 0.15 4.83 270.02

0.08 2.02 242.84 0.09 2.49 274.47 0.08 2.45 228.93

0.11 2.61 425.22 0.06 1.57 235.40 0.08 2.49 315.47

0.05 1.26 279.54 0.05 1.40 284.42 0.05 1.63 279.64

0.10 2.37 289.57 0.09 2.27 255.01 0.09 2.82 268.63

0.10 2.52 179.71 0.14 3.75 245.78 0.14 4.37 242.35

0.07 1.65 159.89 0.12 3.15 279.99 0.09 2.85 214.04

0.06 1.56 253.01 0.08 2.10 312.69 0.08 2.38 299.64

0.03 0.61 153.28 0.07 1.74 400.06 0.04 1.32 257.27

0.06 1.55 182.85 0.10 2.66 287.78 0.09 2.68 245.00

0.06 1.58 104.69 0.14 3.82 232.38 0.11 3.33 171.64

0.08 2.03 104.69 0.14 3.60 171.02 0.12 3.85 154.46

0.04 0.92 81.22 0.08 2.11 170.96 0.06 2.02 138.02

0.02 0.61 208.48 0.02 0.62 195.56 0.03 0.90 239.52

0.05 1.27 104.85 0.10 2.53 191.44 0.08 2.51 160.61

0.14 3.37 313.24 0.10 2.56 218.48 0.16 5.06 365.15

0.09 2.15 358.25 0.05 1.39 212.67 0.09 2.69 348.34

0.07 1.61 381.11 0.05 1.39 300.61 0.06 2.02 371.11

0.05 1.16 369.07 0.02 0.60 175.80 0.06 1.76 437.65

0.09 2.08 342.96 0.06 1.49 225.29 0.09 2.90 371.49

0.04 1.07 127.90 0.12 3.24 356.13 0.10 3.11 289.36

0.02 0.58 102.34 0.10 2.53 411.64 0.06 1.88 258.40

0.06 1.35 243.97 0.07 1.99 328.94 0.09 2.74 383.67

0.05 1.14 330.94 0.05 1.34 357.08 0.05 1.45 326.25

0.04 1.04 180.18 0.09 2.28 363.32 0.07 2.29 310.01

0.09 2.20 222.76 0.08 2.24 208.04 0.14 4.42 346.74

0.10 2.38 237.82 0.06 1.58 144.10 0.12 3.65 282.30

0.06 1.39 229.61 0.02 0.58 88.20 0.07 2.14 274.00

0.04 0.99 334.56 0.03 0.68 212.86 0.05 1.62 427.26

0.07 1.76 239.21 0.05 1.27 158.21 0.09 2.98 314.20

0.10 2.55 236.56 0.07 1.97 168.11 0.11 3.45 249.03

0.07 1.61 163.88 0.07 1.78 167.05 0.08 2.42 191.69

0.05 1.18 327.55 0.04 0.98 249.71 0.06 1.81 390.56

0.02 0.59 151.49 0.02 0.54 128.76 0.03 1.04 209.80

0.06 1.48 207.76 0.05 1.32 170.15 0.07 2.18 237.69

0.08 1.99 236.13 0.11 3.05 331.73 0.10 3.00 276.08

0.05 1.32 282.09 0.05 1.21 237.34 0.05 1.46 243.33

0.03 0.84 362.69 0.03 0.76 300.49 0.03 1.03 345.71

0.02 0.50 243.27 0.02 0.56 253.40 0.02 0.63 237.96

0.05 1.18 262.63 0.05 1.43 293.85 0.05 1.56 270.20

0.05 1.34 220.68 0.05 1.22 184.13 0.06 1.83 233.95

0.05 1.31 125.51 0.04 1.10 96.91 0.08 2.55 190.59

0.05 1.25 162.36 0.04 0.98 116.67 0.07 2.24 226.70

0.04 1.01 117.11 0.04 1.07 114.47 0.06 1.96 177.28

0.05 1.21 149.31 0.04 1.09 122.79 0.07 2.13 203.36

0.10 2.37 429.41 0.05 1.40 232.51 0.11 3.41 480.04

0.05 1.13 528.55 0.04 0.94 402.53 0.04 1.23 446.67

0.05 1.21 334.97 0.03 0.89 226.03 0.06 1.96 419.93

0.02 0.60 404.42 0.01 0.35 214.60 0.03 0.99 516.64

0.05 1.33 414.46 0.03 0.89 255.47 0.06 1.90 461.44

0.06 1.35 184.17 0.08 2.20 275.22 0.07 2.23 235.65

0.02 0.59 154.08 0.06 1.51 365.62 0.04 1.17 238.86

0.03 0.70 260.13 0.03 0.89 305.18 0.02 0.78 226.28

0.01 0.14 91.66 0.02 0.60 358.16 0.01 0.27 135.58

0.03 0.69 179.47 0.05 1.31 311.29 0.04 1.11 224.68

0.11 2.79 557.70 0.03 0.79 144.47 0.13 3.93 612.05

0.09 2.23 538.79 0.02 0.66 146.78 0.09 2.68 502.56

0.03 0.80 415.11 0.01 0.37 174.85 0.03 0.97 390.74

0.03 0.67 330.17 0.01 0.39 176.34 0.03 0.98 372.25

0.07 1.60 494.41 0.02 0.55 154.97 0.07 2.11 505.42

0.06 1.35 261.48 0.05 1.31 233.48 0.06 1.73 261.34

0.05 1.27 676.02 0.03 0.68 330.11 0.04 1.12 464.16

0.03 0.67 178.16 0.05 1.23 299.70 0.03 1.00 207.95

0.02 0.44 293.41 0.02 0.42 259.23 0.02 0.55 286.36

0.04 0.91 292.27 0.03 0.91 266.75 0.04 1.10 274.21

0.05 1.11 116.77 0.08 2.04 196.37 0.08 2.55 207.66

0.02 0.57 90.92 0.04 1.02 149.14 0.04 1.12 139.44

0.01 0.36 116.96 0.02 0.62 187.29 0.02 0.56 143.48

0.02 0.43 246.18 0.01 0.21 107.36 0.02 0.64 281.80

0.03 0.63 118.56 0.04 1.01 174.37 0.04 1.26 183.48

0.04 0.97 203.53 0.05 1.37 264.53 0.06 1.97 321.58

0.03 0.83 241.77 0.04 0.95 254.71 0.05 1.42 320.97

0.03 0.68 319.95 0.03 0.69 298.58 0.02 0.66 242.15

0.01 0.35 185.10 0.02 0.62 302.73 0.02 0.64 266.04

0.03 0.69 229.88 0.03 0.90 273.91 0.04 1.16 298.90

0.03 0.80 165.96 0.05 1.43 274.04 0.05 1.47 237.82

0.03 0.77 173.83 0.04 1.08 223.13 0.04 1.39 243.78

0.01 0.30 164.11 0.02 0.62 310.39 0.02 0.58 246.84

0.02 0.49 241.10 0.02 0.42 189.80 0.02 0.77 291.47

0.02 0.59 178.25 0.03 0.90 251.50 0.03 1.05 248.30

0.04 1.03 74.23 0.05 1.43 94.58 0.04 1.19 66.37

0.03 0.77 69.36 0.04 1.00 83.00 0.03 0.85 59.47

0.03 0.64 100.50 0.01 0.31 45.11 0.02 0.49 59.20

0.02 0.38 62.08 0.01 0.28 41.82 0.01 0.47 59.17

0.03 0.70 75.07 0.03 0.76 74.12 0.02 0.75 61.97

0.04 1.02 208.66 0.04 1.03 191.55 0.06 1.91 302.14

0.05 1.23 253.21 0.03 0.81 151.90 0.06 1.89 302.36

0.03 0.63 214.45 0.02 0.50 156.07 0.04 1.29 339.71

0.01 0.37 199.19 0.01 0.17 86.94 0.03 0.84 356.64

0.03 0.81 223.77 0.02 0.63 158.02 0.05 1.48 317.17

0.03 0.73 151.87 0.05 1.33 254.44 0.03 0.96 156.00

0.02 0.55 183.99 0.03 0.71 218.34 0.02 0.64 167.40

0.04 0.95 364.63 0.02 0.49 173.35 0.04 1.31 392.44

0.01 0.18 140.98 0.02 0.47 333.65 0.01 0.32 187.98

0.02 0.60 204.00 0.03 0.76 236.98 0.03 0.80 212.74

0.04 0.94 229.06 0.04 1.06 237.32 0.05 1.46 275.94

0.03 0.70 460.47 0.01 0.34 204.96 0.02 0.55 283.48

0.02 0.58 532.45 0.01 0.38 319.90 0.01 0.42 303.62

0.02 0.58 243.07 0.02 0.44 168.38 0.03 0.79 258.55

0.03 0.69 310.00 0.02 0.54 221.88 0.03 0.79 275.70

0.04 1.04 227.01 0.04 1.07 213.46 0.06 1.73 292.33

0.03 0.85 215.49 0.04 1.01 235.59 0.05 1.50 297.02

0.01 0.36 244.68 0.02 0.40 250.60 0.02 0.54 287.46

0.02 0.44 332.79 0.01 0.30 208.68 0.02 0.48 280.03

0.03 0.66 237.42 0.03 0.68 226.35 0.03 1.04 291.88

0.04 0.95 332.15 0.02 0.62 198.72 0.04 1.39 378.44

0.04 0.86 288.93 0.03 0.70 218.71 0.04 1.26 331.25

0.02 0.37 304.99 0.01 0.31 233.86 0.02 0.50 318.24

0.02 0.41 419.49 0.00 0.12 117.98 0.01 0.36 287.06

0.03 0.64 321.35 0.02 0.44 203.35 0.03 0.88 341.38

0.03 0.66 451.54 0.02 0.57 358.62 0.01 0.42 223.29

0.02 0.61 397.27 0.02 0.58 346.10 0.02 0.61 313.10

0.02 0.54 475.39 0.02 0.42 340.01 0.01 0.41 279.39

0.01 0.29 492.65 0.00 0.12 189.72 0.01 0.37 491.56

0.02 0.52 445.07 0.02 0.42 328.81 0.01 0.45 299.37

0.01 0.30 19.02 0.02 0.62 35.61 0.02 0.64 31.26

0.01 0.31 19.84 0.02 0.58 33.49 0.02 0.55 26.78

0.00 0.11 13.54 0.02 0.45 50.92 0.01 0.25 24.12

0.00 0.10 7.50 0.02 0.43 28.80 0.01 0.45 25.52

0.01 0.21 15.39 0.02 0.52 35.25 0.02 0.48 27.43

0.02 0.40 231.52 0.01 0.25 131.36 0.02 0.48 216.67

0.01 0.24 164.04 0.01 0.24 154.28 0.02 0.48 256.12

0.00 0.10 204.15 0.01 0.15 276.88 0.00 0.13 204.22

0.01 0.17 172.29 0.00 0.07 65.67 0.01 0.32 251.57

0.01 0.23 195.65 0.01 0.17 137.10 0.01 0.35 234.78

0.01 0.36 221.26 0.01 0.31 173.00 0.02 0.63 300.15

0.01 0.13 140.84 0.01 0.17 174.36 0.01 0.27 232.63

0.00 0.04 80.42 0.01 0.22 356.34 0.01 0.27 379.91

0.01 0.14 370.07 0.00 0.05 114.85 0.00 0.12 236.11

0.01 0.17 198.31 0.01 0.18 192.15 0.01 0.31 284.78

0.01 0.24 193.08 0.01 0.20 147.51 0.02 0.48 302.94

0.01 0.18 184.04 0.01 0.22 206.99 0.01 0.44 360.89

0.01 0.24 547.24 0.00 0.05 113.98 0.00 0.09 158.56

0.00 0.11 238.70 0.00 0.06 132.75 0.01 0.23 404.57

0.01 0.19 238.74 0.01 0.13 159.52 0.01 0.32 320.40

0.01 0.19 164.94 0.01 0.23 184.97 0.01 0.45 301.53

0.01 0.15 259.32 0.00 0.11 164.61 0.01 0.28 362.31

0.01 0.24 162.09 0.01 0.22 139.13 0.03 0.80 426.21

0.00 0.08 108.98 0.01 0.20 238.29 0.01 0.18 186.90

0.01 0.17 168.68 0.01 0.19 174.97 0.01 0.42 335.27

0.01 0.18 229.39 0.01 0.31 368.45 0.01 0.29 286.05

0.01 0.21 281.77 0.00 0.13 160.49 0.01 0.26 272.49

0.00 0.08 446.32 0.00 0.01 69.37 0.00 0.12 564.90

0.00 0.05 270.31 0.00 0.04 184.56 0.00 0.05 204.06

0.01 0.13 273.38 0.00 0.12 240.54 0.01 0.18 296.26

0.00 0.10 125.58 0.00 0.08 89.74 0.01 0.38 374.86

0.00 0.08 156.99 0.00 0.07 119.25 0.01 0.32 477.61

0.00 0.03 86.28 0.00 0.10 320.25 0.00 0.06 149.00

0.00 0.04 172.77 0.00 0.02 64.19 0.00 0.11 406.14

0.00 0.06 135.28 0.00 0.06 126.65 0.01 0.22 376.24

0.07 1.83 234.45 0.07 1.92 226.06 0.08 2.65 264.65

MM ABC 25-49 c/ pay tv

Rat% {Media(Pond)}Rat# {Media(Pond)}Aff% {Org}

0.66 23.81 350.97

0.70 25.12 380.02

0.49 17.59 366.92

0.15 5.38 328.89

0.50 17.96 362.73

0.31 11.20 177.64

0.23 8.30 150.00

0.15 5.26 185.75

0.06 2.16 175.31

0.19 6.77 169.45

0.34 12.24 272.95

0.24 8.51 295.73

0.09 3.06 236.10

0.09 3.34 285.19

0.19 6.84 277.64

0.30 10.95 309.24

0.25 8.86 300.07

0.09 3.33 253.31

0.10 3.48 292.47

0.19 6.64 296.57

0.32 11.54 317.92

0.25 9.14 313.10

0.11 3.81 298.53

0.09 3.26 334.17

0.19 6.88 315.97

0.26 9.42 190.41

0.20 7.09 154.25

0.17 5.97 178.95

0.13 4.53 242.23

0.19 6.75 183.14

0.15 5.55 326.94

0.16 5.61 356.80

0.07 2.37 340.78

0.08 2.73 419.33

0.12 4.13 352.30

0.20 7.07 292.26

0.09 3.19 285.33

0.04 1.59 232.10

0.03 1.23 280.96

0.09 3.23 281.03

0.14 4.91 270.33

0.08 2.75 169.36

0.08 2.72 262.55

0.05 1.86 195.16

0.08 3.04 224.89

0.12 4.19 195.96

0.11 3.86 174.55

0.06 2.01 187.42

0.03 1.06 176.92

0.08 2.76 185.16

0.20 7.33 368.84

0.13 4.83 347.00

0.06 2.05 296.42

0.05 1.69 287.99

0.11 4.07 342.86

0.18 6.46 315.95

0.11 4.04 329.67

0.06 2.07 229.97

0.06 2.23 335.73

0.10 3.69 306.93

0.16 5.72 277.54

0.14 5.06 332.71

0.09 3.23 355.76

0.06 2.16 367.90

0.11 4.00 320.50

0.14 4.90 220.89

0.14 4.93 173.25

0.09 3.25 194.95

0.02 0.87 202.65

0.10 3.49 195.15

0.12 4.16 262.80

0.05 1.80 203.90

0.05 1.72 276.55

0.02 0.72 156.76

0.06 2.12 236.84

0.15 5.43 442.54

0.12 4.47 538.73

0.08 3.03 370.76

0.07 2.41 474.51

0.11 3.83 453.66

0.10 3.66 250.45

0.07 2.66 179.42

0.04 1.54 171.91

0.03 0.92 211.46

0.06 2.22 203.99

0.10 3.70 233.89

0.10 3.65 252.93

0.03 1.14 216.15

0.03 1.01 178.37

0.07 2.42 230.26

0.13 4.75 382.27

0.06 2.22 323.25

0.03 0.95 279.13

0.02 0.88 291.29

0.06 2.27 344.36

0.06 2.08 233.40

0.08 2.80 182.65

0.06 2.30 203.00

0.07 2.48 195.89

0.07 2.40 200.78

0.04 1.54 189.89

0.02 0.78 245.91

0.03 1.04 194.57

0.01 0.28 126.99

0.03 0.91 192.69

0.11 4.11 380.77

0.06 2.07 370.42

0.03 1.13 286.54

0.02 0.77 343.05

0.06 2.03 359.00

0.03 1.10 150.18

0.03 1.00 164.04

0.02 0.70 244.96

0.01 0.47 157.58

0.02 0.82 171.44

0.07 2.38 314.28

0.02 0.81 293.26

0.05 1.63 295.17

0.01 0.53 243.73

0.04 1.36 296.90

0.11 4.07 290.74

0.05 1.80 195.97

0.03 1.01 225.68

0.01 0.42 162.13

0.05 1.91 243.58

0.07 2.63 375.80

0.04 1.61 318.93

0.02 0.62 197.28

0.02 0.61 221.63

0.04 1.35 303.85

0.08 2.89 410.28

0.06 2.27 348.02

0.03 1.03 383.30

0.02 0.69 230.27

0.05 1.75 361.48

0.04 1.47 72.12

0.02 0.85 52.18

0.01 0.40 42.57

0.01 0.34 37.72

0.02 0.77 55.63

0.04 1.41 195.00

0.03 1.18 164.20

0.02 0.77 177.76

0.01 0.34 125.94

0.03 0.93 172.75

0.06 2.28 324.13

0.04 1.42 322.76

0.02 0.62 161.00

0.02 0.83 435.46

0.04 1.30 301.68

0.05 1.75 290.29

0.01 0.48 217.54

0.01 0.44 278.95

0.03 1.09 313.18

0.03 0.93 281.97

0.06 2.03 300.89

0.05 1.94 336.47

0.02 0.73 339.78

0.01 0.53 273.67

0.04 1.29 316.30

0.03 1.19 283.03

0.03 1.17 268.94

0.01 0.49 273.90

0.01 0.42 290.11

0.02 0.82 277.18

0.02 0.64 298.08

0.02 0.71 316.71

0.01 0.49 295.49

0.00 0.17 196.12

0.01 0.50 290.55

0.02 0.86 36.92

0.02 0.59 25.20

0.01 0.34 28.38

0.01 0.39 19.31

0.02 0.55 27.58

0.02 0.87 341.72

0.01 0.37 174.70

0.01 0.19 256.50

0.01 0.29 197.11

0.01 0.43 251.62

0.03 0.93 387.37

0.01 0.42 312.84

0.01 0.35 428.42

0.00 0.18 305.19

0.01 0.46 362.17

0.02 0.62 339.05

0.01 0.42 296.42

0.00 0.10 158.23

0.01 0.21 320.76

0.01 0.34 302.02

0.01 0.37 220.25

0.00 0.15 171.93

0.01 0.37 172.61

0.01 0.26 236.86

0.01 0.29 198.23

0.01 0.45 387.09

0.01 0.33 302.56

0.00 0.04 152.63

0.00 0.05 171.66

0.01 0.22 310.25

0.01 0.26 227.52

0.00 0.17 224.01

0.00 0.14 311.12

0.00 0.05 145.39

0.00 0.15 227.02

0.08 2.88 251.43

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