com120 02 culture_13ed
TRANSCRIPT
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CultureCultureCh 2
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What is culture?What is culture?Specialized lifestyle of a
particular group shared through communication◦Beliefs◦Knowledge◦Values◦Customs◦Behaviors◦Artifacts
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Ways we learn cultureWays we learn cultureEnculturationAcculturation
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Differences in cultureDifferences in cultureIndividual vs Collective
OrientationHigh context vs Low contextHigh vs Low Power DistanceMasculine vs FeminineHigh vs Low Ambiguity ToleranceLong-term vs Short-term
orientationIndulgence vs Restraint
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Think of these as Think of these as continuumcontinuum ------------------------------------------- Individualist
Collectivist ------------------------------------------Masculine Feminine
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Individual vs CollectiveIndividual vs CollectiveWhich set of values is
emphasized in a culture? Individual or group?
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High vs Low-ContextHigh vs Low-ContextHow clear and explicit is the
communication in this culture?
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High vs Low Power High vs Low Power DistanceDistanceHow is power distributed in the
culture?
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Masculine vs FeminineMasculine vs FeminineWhat is the culture’s attitude
about gender roles?
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High vs Low-Ambiguity-High vs Low-Ambiguity-ToleranceToleranceHow threatened are members of
the culture by unknown situations?
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Long vs Short-term Long vs Short-term orientationorientationAre members of the culture more
focused on the future or the present?
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Indulgence vs RestraintIndulgence vs RestraintDoes the culture emphasize or
discourage freedom of choice and leisure activities?
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Effective Intercultural Effective Intercultural CommunicationCommunicationDefine “Intercultural
Communication”◦Model pg 43
Education◦Reduce uncertainty
Recognize differences◦Stereotyping◦Ethnocentrism
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Understand Culture shockUnderstand Culture shockHoneymoonCrisisRecoveryAdjustment