combined flight booking group 3 jürgen bauer patrick größ moritz riedl sebastian gabmeyer stefan...
TRANSCRIPT
COMBINED FLIGHT BOOKING
Group 3
jürgen bauerpatrick größmoritz riedl
sebastian gabmeyerstefan kögl
Group 3
Overview
o Joe‘s Problemo Prototypeo Offer o Customer o Process o Business model assessment
Group 3
Joe
35 years
US citizen
Group 3
Joe
35 years
US citizen
Plans a Euro Trip for his upcoming holidays
Group 3
Joe doesn‘t like going by train…
Too slow…
Always needs seat reservations…
Joe generally doesn‘t like his
fellow passengers…
Group 3
Joe‘s Problems
Expensive
So many airliners
What‘s the best route?
Group 3
Joe found combined booking on the web…
His inputs are:
Start from: New York
Cities to visit (+ time constraints)• Paris min 3 days max 5 days• London min 2 days max 4 days• Rome min 4 days max 7 days• Vienna min 2 days max 4 days
Departure date: 12.08.09
Group 3
Joe found combined booking on the web…
His inputs are..
Start from: New York
Cities to visit (+ time constraints)• Paris min 3 days max 5 days• London min 2 days max 4 days• Rome min 4 days max 7 days• Vienna min 2 days max 4 days
Departure date: 12.08.09
The system calculates the optimal Solution..
Group 3
The system calculates the optimal solution…
1. New York – London: 12. 08. 2009 (Virgin Atlantic) 575 $
2. London – Paris: 15.08.2009 (EasyJet) 83 $
3. Paris – Rome: 19.08. 2009 (AirFrance) 180 $
4. Rome – Vienna: 25.08.2009 (Niki) 125 $
5. Vienna – New York 29.08.2009 (Austrian) 375 $
Total Price: 1338 $
… or add additional constraints
Group 3
Idea of „Combined Flight Booking“
o offer the optimal combination of flights
o set destinationso set timeframe
• for trip• for each destination
o set order of destinations (optional)
o get route with lowest costso get links to booking-page of airlineo Premium Service: tickets for all flights of selected route
will be bought and send to customer
Group 3
Prototype 1/2
Group 3
Prototype 2/2
Group 3
Offer
CheapFlights
Value Proposition
Simplified Process to
getRoute
Information Service
Group 3
Customer
newsletters
young peoplefond of
travelling
website
Customer Relationship
Distribution Channels
Customer Segments
budget-aware
customers
business people
city guides
trip reports
social backpackers
network
Group 3
Process
Partner Network Key Activities
Key Resources
airlines parse flight information
softwaredeveloper
flight information
data
optimal route
generation
result display
ad distributor
car rental companie
s
hotel chains
query carrier‘s flight DBcredit card
companies
next step
Group 3
Cost/Revenue
software developme
nt
advertis-ment
Cost Structure Revenue Streams
technology
costs
marketing costs
costs to get flight data
commision
revenue of premium service
Group 3
SWOT Analysis
Strengths Weaknesses
Opportunities Threats
Flexible, motivated team Lots of in-house knowledge Low cost structure
Hardly any real-world project experience
Languages Legal knowledge Marketing expertise
Formation of a new generation of euro-trip backpackers
Integration of hotel look-up service Integration of car-rental service
New/existing competitors extend their service
Access to/availability of flight data Shift in consumer tastes
Group 3
differentiation from competitors
HIGH
MEDIUM
LOW
factors