comcast sample
TRANSCRIPT
Deloitte Report Presentation- * -
Positioning our technology reputation campaign messaging and core capabilities with our people and the market
Foundation Toolkit - a catalogue of sales materials and thought leadership that incorporates our Technology Reputation Campaign (TRC) messaging in consistent go-to -market messages. It provides practitioners and marketers with a portfolio of marketing materials for external use with clients and internal awareness building.
Technology Reputation Campaign Messaging
Technology Strategy
Information Management
Enterprise Architecture
Customer Relationship Marketing
Technology Integration & Optimization
- * -
Toolkit objective and components
A marketing toolkit provides consistency for our go-to-market strategy by providing practitioners and marketers with a set of materials that contain basic, overview information for our core capabilities, service lines, market offerings and thought leadership materials.
Toolkit Components:
The first in the series of core capabilities toolkits
- * -
Tool
Description
Audience
Tips
Overview (core capabilities) Phase 1
Two to four page document that addresses market challenges and highlights Deloitte’s approach / position. Overview / POV that addresses current marketplace issues and can help open the door with clients.
Internal and external
Sales deck – general (core capability) Phase 1
General presentation overview in PPT format intended to build awareness / socialize core capability’s distinct point of view and solution set. This PPT may be used for presentations/or as an aid in proposal development. It may also be used for internal awareness building alone or in conjunction with other material
Internal and external
This deck provides basic information about the core capability and reflects Tech Reputation Campaign messaging.
Sales sheets (service offerings) Phase 1
This one page (front and back) document is issue-driven and details either a service line or a market offering. These are often used as shorter companion pieces to client presentation, or to summarize content of an issue-driven presentation deck
Internal and external
- * -
Tool
Description
Audience
Tips
Case studies Phase 1-Ongoing
One page (front and back) narrative client stories that provide proof points to credentialize our core capabilities and reinforce our TRC messages. These client stories are compelling examples of how we use our unique solutions to solve our client’s complex business issues.
External
Relevant client case studies s that are developed to be shared with clients, analysts and the press. Template will create consistent develop to include: Identify client issue , showcase our approach, and highlight the benefits of the engagement to the client. Best practice would be to gain approval to use client name to lend credibility to the piece. If unable to do so, can use generic such as “A large manufacturer of durable goods…”
At-a-glance (core capability) Phase 1
Quick reference guide that is issue driven. Developed as a one page document (front and back) that addresses market challenges, identifies buyers and highlights Deloitte’s approach / position. Capability leader contact information is available via the At-a-glance document.
Internal only
- * -
Tool
Description
Audience
Tips
1-2 page collection of frequently asked questions with well-written standard responses to ensure consistency and use of key messages.
Internal
Questions should cover the “basics” as well as, the tough inquiries a client might ask. What is the capability? What benefit does it provide? What issues does it address? What are the options for client adoption? How is our offering or approach different from our competitors
Deloitte.com (core capability and service line) Phase 2
External web presence of core capability and services lines. This presents our primary message to clients, prospects, media, recruits and broad business community. Descriptions aligned with technology and other functions broad market messaging. Includes links to distinct POVs that credentialize capabilities.
External
As part of our Green effort, we are directing clients to materials on Deloitte.com, which often have direct short cut URL. The website will be dynamic and robust to reflect our core capabilities, distinct POVs, and hot topics.
DeloitteNet & Global KX (core capability and service line) Phase 2
Internal US web site on DeloitteNet to access toolkit components and other technology thought leadership/news (Material submitted by marketing) Internal Global KX – Links to US and global member firm material that includes practice descriptions, methodology, quals, thought leadership, and other resources)
Internal
- * -
Today’s leadership kick-off call (12/3)
Discuss Technology Reputation Campaign Phase II – development of core capability toolkits
Determine HR toolkit components
Core team kick-off call (week of 12/8)
Review toolkit objectives with team
Discuss roles and responsibilities (the practice, marketing, creative agency)
Walk through toolkit components and how they fit together (Information Management samples)
Review Toolkit Guidebook/Templates and discuss content collection (practitioner 1st cut, importance of sharing background documents, follow-up interviews if necessary)
Weekly status calls (weeks 12/15 – 1/26)
Review drafts and discuss any additional input needed
Track edits
Launch (exact date tbd)
Documents posted on Deloittenet
Positioning our technology reputation campaign messaging and core capabilities with our people and the market
Foundation Toolkit - a catalogue of sales materials and thought leadership that incorporates our Technology Reputation Campaign (TRC) messaging in consistent go-to -market messages. It provides practitioners and marketers with a portfolio of marketing materials for external use with clients and internal awareness building.
Technology Reputation Campaign Messaging
Technology Strategy
Information Management
Enterprise Architecture
Customer Relationship Marketing
Technology Integration & Optimization
- * -
Toolkit objective and components
A marketing toolkit provides consistency for our go-to-market strategy by providing practitioners and marketers with a set of materials that contain basic, overview information for our core capabilities, service lines, market offerings and thought leadership materials.
Toolkit Components:
The first in the series of core capabilities toolkits
- * -
Tool
Description
Audience
Tips
Overview (core capabilities) Phase 1
Two to four page document that addresses market challenges and highlights Deloitte’s approach / position. Overview / POV that addresses current marketplace issues and can help open the door with clients.
Internal and external
Sales deck – general (core capability) Phase 1
General presentation overview in PPT format intended to build awareness / socialize core capability’s distinct point of view and solution set. This PPT may be used for presentations/or as an aid in proposal development. It may also be used for internal awareness building alone or in conjunction with other material
Internal and external
This deck provides basic information about the core capability and reflects Tech Reputation Campaign messaging.
Sales sheets (service offerings) Phase 1
This one page (front and back) document is issue-driven and details either a service line or a market offering. These are often used as shorter companion pieces to client presentation, or to summarize content of an issue-driven presentation deck
Internal and external
- * -
Tool
Description
Audience
Tips
Case studies Phase 1-Ongoing
One page (front and back) narrative client stories that provide proof points to credentialize our core capabilities and reinforce our TRC messages. These client stories are compelling examples of how we use our unique solutions to solve our client’s complex business issues.
External
Relevant client case studies s that are developed to be shared with clients, analysts and the press. Template will create consistent develop to include: Identify client issue , showcase our approach, and highlight the benefits of the engagement to the client. Best practice would be to gain approval to use client name to lend credibility to the piece. If unable to do so, can use generic such as “A large manufacturer of durable goods…”
At-a-glance (core capability) Phase 1
Quick reference guide that is issue driven. Developed as a one page document (front and back) that addresses market challenges, identifies buyers and highlights Deloitte’s approach / position. Capability leader contact information is available via the At-a-glance document.
Internal only
- * -
Tool
Description
Audience
Tips
1-2 page collection of frequently asked questions with well-written standard responses to ensure consistency and use of key messages.
Internal
Questions should cover the “basics” as well as, the tough inquiries a client might ask. What is the capability? What benefit does it provide? What issues does it address? What are the options for client adoption? How is our offering or approach different from our competitors
Deloitte.com (core capability and service line) Phase 2
External web presence of core capability and services lines. This presents our primary message to clients, prospects, media, recruits and broad business community. Descriptions aligned with technology and other functions broad market messaging. Includes links to distinct POVs that credentialize capabilities.
External
As part of our Green effort, we are directing clients to materials on Deloitte.com, which often have direct short cut URL. The website will be dynamic and robust to reflect our core capabilities, distinct POVs, and hot topics.
DeloitteNet & Global KX (core capability and service line) Phase 2
Internal US web site on DeloitteNet to access toolkit components and other technology thought leadership/news (Material submitted by marketing) Internal Global KX – Links to US and global member firm material that includes practice descriptions, methodology, quals, thought leadership, and other resources)
Internal
- * -
Today’s leadership kick-off call (12/3)
Discuss Technology Reputation Campaign Phase II – development of core capability toolkits
Determine HR toolkit components
Core team kick-off call (week of 12/8)
Review toolkit objectives with team
Discuss roles and responsibilities (the practice, marketing, creative agency)
Walk through toolkit components and how they fit together (Information Management samples)
Review Toolkit Guidebook/Templates and discuss content collection (practitioner 1st cut, importance of sharing background documents, follow-up interviews if necessary)
Weekly status calls (weeks 12/15 – 1/26)
Review drafts and discuss any additional input needed
Track edits
Launch (exact date tbd)
Documents posted on Deloittenet