The ComBar

What is the ‘ComBar’

…a living, breathing content channel on the mobile home screen

Rotating Content Select to Pop-UP Interact With Content

•  Read •  Click Through •  Download •  Redeem

What Can You Do With The ComBar?

For Content, Retail, Sponsorship or Ad Sales

But does it work ??

A Larger Slice of the Cake!

!"#$%!&%'%()*%+),-*%From ‘ordinary’ phone to ‘app-rich’

…and of course, we can also support iPhone development!

iPhone and iPad%

•  .$/)%0"1%2,1/3*1%

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TV2 and TV3 in Norway%

Dagbladet - Largest Newspaper in Norway%

•  Commercial Launch in Thailand 1.  Dtac 2.  AIS 3.  True Move

•  Impending Launch in Norway

•  Telenor “Playground Agreement”

•  Commercial Pilot with one of the world´s largest operators

•  Preinstall Pilot with Nokia

•  Preinstall Pilot with Samart

Where Are We Today?

Svein Johnsen CEO

Kelly Moulton Director

Anders Solheim Marketing

Ådne Tveit Biz Dev

Scott Davies Sales

Arvid Torset CTO

Helge Stormoen CFO %%

Who Are We?

CRM

User segmentation Banner Management Reporting / Analysis

Brand/Advertiser Consumer

Activity log

Banner

Reporting and invoice

Order

What We Offer

……and back

From advertiser to end user…

Partners & Customers

Thailand

Joint Venture with BEC Tero

•  The leading privately held media company in Thailand.

•  We supply tech; they supply sales and marketing

•  Live with all of the major operators

Austria Trial

Commercial trial with major global operator •  Users invited by SMS •  250 users •  25 advertisers: (McDonalds, Red Cross, Coca Cola, Kellogs, Biotherm.)

•  Media Partner (Der Kurier) with news feeds (RSS)

• Results •  10-12% clickrate first day with every banner update •  8-10% clickrate first four days.

The ComBar Interactive Experience

9 Reasons Why…..

… yet high impact & long dwell times

1: Click to activate full screen…

Non intrusive…

… Interact with Rich Media Pop Ups

2: Get Rich Updated Content

News Feeds

Weather Feeds

Coupons, Barcodes, SMS vouchers

Direct Trackable Advertising

Results Feeds

Sponsorship Content

Marketing Promotions

VIP Services

Etc…%

3. Content Rotates with Every Click

Every user interaction with the phone rotates the content, as well as users being able to manually flick though.

4: Capture & Target Your Customers

Offers, Click-throughs, VIP Content, SMS Drivers, etc…

5: Exclusive Discounts / Content

6: Coupons / Vouchers / Tickets

Distribute unique 2d digital barcodes directly to the users mobile which can be redeemed in store, in venue, in Stadium, etc.

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1)  Directly scanned into your POS via handset scanner

or

2)  Manual entry against a web-based database

Dependent on POS capabilities

7: RSS Feeds = Up To Date Info

Keep content up-to-date and relevant…

World News

Localisation

Weather

Sports

Special “act now” offers

Social media harvesting & push updating

8: Build Dialogues/Databases

Courtesy of our partner, vidamo.no

•  Publish content directly to ComBar screen

•  Instantly response to queries

•  Build an opt in database

•  Develop unique customer databases…

•  Profile customers by activities

•  Track Interaction

9: Self service back-end

•  Publish bespoke content directly to idle screen

•  Advanced monitoring of user behavior

•  Automated reports

•  Avail in Q1 2011

More Magic Behind The Scenes

Contact

Bergen, Norway

Kelly Moulton, Director kelly@comcom.no www.comcom.no