coming soon to a job description near you: content curation
DESCRIPTION
Content curation is now a required skill for business communicators. Presentation at the International Association of Business Communicators (IABC) world conference in Chicago, June 2012 by Donna Papacosta.TRANSCRIPT
Your job is changing CONTENT CURATION
Finding, selecting, organizing, sharing the best of relevant content. CONTENT CURATION
The information firehose
“It’s not information overload. It’s filter failure.” – Clay Shirky CONTENT CURATION
Why should YOU care about curation? • Helps you keep up with rapid flow of
information
• Positions you as a learner and thought leader
• Helps differentiate your organization
• Can boost content marketing efforts
Curation can help you do your job CONTENT CURATION
Individuals as curators • Get known as a thought leader
• Expand your reach by adding curated content to your original content
• Be a trusted guide within your organization and with clients
Brands as curators • Keeps brand top of mind, especially in
long B2B buying cycle
• Positions organization as trusted guide
Curation steps 1. Find content
• Automate content discovery
• Use Google email/RSS alerts
• Save Twitter, G+ searches
• Follow industry thought leaders on various platforms
Curation steps 2. Pick your tools
Curation steps 3. Own your niche
Curation steps 4. Follow the 70/30 rule (With thanks to Todd Defren of SHIFT)
Branded
Curated
Curation steps 5. Share your content consistently; make it easy for others to share
Curation steps 6. Always link to the original source!
Aggregation vs. curation
Curation adds the human factor
CONTENT CURATION
“If I like it, it’s curation.
If I don’t like it, it’s aggregation.”
Tools and examples
Delicious
STORIFY
Storify demo
PAPER.LI
Add scribit screen here
Defining your curation strategy • How are you trying to position yourself or
your organization?
• What role does content play in your overall marketing or communications strategy?
• How can you keep your efforts going?
• How will you measure success?
Remember to be discerning! BEST PRACTICES FOR CONTENT CURATION
Curating for your intranet
• Company news
• News about competitors
• What’s happening in the industry
• Other factors that affect the market
Ideas for curated content • Industry news • Expert tips and advice/how-to • Presentations • Case studies • Reviews of events or books • Photos • Infographics • Videos, podcasts
Format? • E-newsletter
• Blog
• Microsite
• Curation tool
Quick list of tools • Delicious • Clipboard • Pearltrees • Diigo • Storify • Scoop.it • Paper.li • Google+ Sparks • Bundlr • Magnify.net • Pinterest
• Curata • Curation Station • Scribit
Best practices 1. Know what your audience cares about
Best practices 2. Identify thought leaders, influencers
Best practices 3. Set up automated feeds for discovery; use alerts; save Twitter and G+ searches
Best practices 4. Remember the 70/30 rule
Branded
Curated
Best practices 5. Be shareable
Best practices 6. Always attribute to original source
Are you ready to start curating? CONTENT CURATION
Email me and I will send curation tips Donna Papacosta [email protected] 905.844.7645 888.877.4954
trafcom.com @donnapapacosta