Coming Up WithBlog Topics Photo credit: http://www.flickr.com/photos/42931449@N07/5263541791/sizes/l/in/photostream/

Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda OBrien VP of Marketing @amanda_pants

Got Questions? Use GoToWebinar Ask a Question Twitter with @hall_web Email amanda@hallme.com

Blogs are good! Great for search engines and SEO Establish yourself as an expert More viral and sharable in nature Easy to update Social Media Hub

Content people already want Photo credit: http://www.flickr.com/photos/jonathanbeard/3196536843/sizes/l/in/photostream/

Check your inbox, ask coworkers Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/

Popular, not so popular and searches NEW What is most popular (visits, time on site) KeywordsLESS MORE

What are people searching for? Build content around things people are searching for Google Insights: http://www.google.com/insights/search/ Wordtracker: http://labs.wordtracker.com/

https://freekeywords.wordtracker.com/keyword-questions/

What are people looking for already? LinkedIn Answers

What are people looking for already? Quora

Things that people cant find

Survey your readers What do you want to hear more about? What are some of your favorite blogs? How often do you read blogs? Do you like video blogs? What is one question you want answered? Incentives Help Survey monkey

Organize and work with you have have Photo credit: http://www.flickr.com/photos/9stitches11stars/2211020136/sizes/l/in/photostream/

Editorial Calendar Topic, type, how many and when Organized Posts begin to build Save things you see to refer back to Checks and balances Read more

Recycle Old Posts Never waste content Update an old post Respond to a comment Give an old post new insight Review last years predictions How is a new product holding up? Photo credit: http://www.flickr.com/photos/epsos/5575089139/sizes/l/in/photostream/

Keep a Notebook for Ideas Ideas come all the time Write them down Old Fashioned New Fashioned Evernote

Events, Holidays and Just for Fun Industry, local or online events Upcoming holidays (early is on time, on time is late) Holidays for every day

Lists Top 10 Lists - 5s, 3s and 7s! Add value Collect posts from around the web Link back! Add your own commentary or synopsis

Content IN Content OUT!Photo credit: http://www.flickr.com/photos/73119057@N00/3026580124/sizes/l/in/photostream/

Read Your heroes Your competitors Industry leaders Blogging experts Completely out of your industry RSS Books! Call me old fashioned. Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/

Find news Google Alerts Social Mention Twitter search Alltop Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/

React Take someones content and add your opinion Give credit, link back Add value, not just a summary Build relationships and credibility Vanilla doesnt get you very far Have an opinion

Interview Someone Industry experts, customers, etc. Email interview Web interview, Skype, Camtasia, Flip, Google+ Voice interview with transcript Add value insight and takeways

Go Basic, Lighten Up, Provide Value Start with a point, prove it Add value to the space Have something to say, dont just say something Overheard #Blogchat 9PM EST Sundays Blog length? Like a mini-skirt. Long enough to cover, short enough to keep attention. @hanelly

Finding good blog photos iStockphoto.com Flickr Google Advanced Image Search Point and click Friends photos http://www.hallme.com/blog/finding-good-blog-photos/

Recap Blogging is important Make more content that people want Be Organized Work with what you have Find inspiration everywhere You have to give to get You have to read to write Lighten up Add value Keep posts short

Learn MoreTwitter: @Hall_Web @amanda_pants Blog http://www.hallme.com/blog/blogging/ Webinars http://www.hallme.com/webinars 1/31 - Your 2012 We Strategy Archived webinars - http://www.hallme.com/archived-webinars1-877-425-5932 (HALL-WEB)amanda@hallme.com Download our new eBook: http://bit.ly/hall-ebook