PROGRAMMING THE STATION*Chapter 3 & 11

Opportunity is missed bymost people because it isdressed in overalls and looks like work.

Thomas Edison

PROGRAMMING THE STATION*Chapter 3 & 11

I. Radio Programming Formats A. Format (Sound) B. Music vs. Talk

II. The Program Director A. Responsibilities 1. Works closely with management 2. Hires and fires announcers 3. Gives traffic director information for program log

4. Selects style and format of music a. assigns announcers where they fit best b. develops a “hot clock” for music rotation

B. Experience Required 1. Needs some understanding of engineering 2. Most have combo operator background 3. Must understand ratings and audience surveys

4. Is well informed on FCC Rules and Regulations

III. Network Programming A. Background 1. Stations once relied heavily on network programming 2. Currently supplies special interest material a. news b. sports

3. Network characteristics a. station ownership restrictions b. major network affiliation is exclusive c. O&Os d. flagship station

B. The Network Affiliate 1. Affiliate agrees to carry certain network programs a. may receive reimbursement b. may receive network service as a tradeout c. particular portions may be sold

2. Networks may not necessarily be coast to coast a. state networks b. seasonal networks 3. Network programming requires exact timing

IV. Determining A Station’s Format A. Size of Market B. Competition C. Regional Tastes D. Resources of the Station

E. Mode of Transmission 1. Differences a. FM has a clearer signal b. AM signals travel farther 2. Future

V. The Target Audience A. Demographic Breakdown 1. Largest audience may not be advantageous 2. Purchasing power of audience a. may determine format

b. determines type of commercials B. Radio is Competition

VI. Types Of Formats A. Contemporary Hit Radio (CHR) (Top 40) B. Adult Contemporary (AC) C. Active Rock (AOR) D. Country E. Urban (R&B) (Hip Hop) F. Latin G. News/Talk

H. Miscellaneous Formats 1. Classical 2. Easy listening 3. Jazz 4. Oldies i. classic rock ii. oldies iii. nostalgia 5. Christian

VII. The Music Director A. Radio Stations/Music Companies Relationship B. Music Director’s Responsibilities 1. Keeps in touch with music companies 2. Develops weekly playlist

3. Screens all new music C. Payola

VIII. Programming Music A. Determining What to Play 1. Trade magazines 2. Requests 3. Local sales B. Music Syndicates 1. Delivery systems 2. Consultants

IX. Programming The News/ Talk Station A. Requires Host with Exceptional Abilities B. Several-Second Delay System is a Necessity C. Phone Screener/Engineer Answers Calls

Don’t wait for extraordinary opportunities. Use ordinary situations to achieve great results.

Anonymous

If your life is free offailures, you aren’ttaking enough risks.

Anonymous